Baptiste Cumin
| Baptiste Cumin | |
| Occupation | Entrepreneur, CEO of Rastro |
|---|---|
| Known for | Co-founding Rastro (Y Combinator S24) |
| Education | McGill University, American School of Paris |
Baptiste Cumin is an entrepreneur and the co-founder and CEO of Rastro, a retail technology company that helps distributors and retailers automate the creation and enrichment of product catalogs. Rastro was part of the Y Combinator Summer 2024 batch and is based in San Francisco.[1]
Career
Prior to founding Rastro, Cumin served as an AI lead working on Shopify's product catalog, which encompassed approximately two billion SKUs.[2] Cumin studied at McGill University and the American School of Paris.
Cumin co-founded Rastro alongside Papa Wele, who serves as CTO and previously worked as an engineer on Shopify's checkout system, and Augustin Baudoin. The company describes itself as "the fastest way for retailers to launch product catalogs" and operates at the intersection of retail technology and artificial intelligence.[1]
Rastro's platform addresses the challenge of managing large, complex product catalogs that often contain incomplete or inconsistent data. The service allows distributors and retailers to define their catalog schema, after which Rastro automates the process of enriching product data. The platform's capabilities include pulling product specifications and pricing from supplier websites and manufacturer documentation, performing fuzzy matching against existing databases, generating product images, and outputting completed product listings in the retailer's required format. The company also offers content translation and taxonomy optimization features.[2]
Rastro's customers include distributors and retailers dealing with large numbers of SKUs and complex product taxonomies. According to the company's website, its clients have used the platform to create millions of products across numerous supplier sites. Notable customers include Sunco.com, NY Tractor Parts, and Un Amour de Tapis, a French rug retailer. Abraham Kwan, VP of Operations at Sunco.com, has stated that the partnership with Rastro enabled projects that would otherwise have remained in the company's backlog to become achievable within the same quarter.[2]
References
- ↑ 1.0 1.1 "Rastro – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-18.
- ↑ 2.0 2.1 2.2 "Rastro – Our founding team". 'Rastro}'. Retrieved 2026-03-18.