Amanda Frances
| Amanda Frances | |
| Nationality | American |
|---|---|
| Occupation | Entrepreneur, author, money mindset coach, television personality |
| Known for | Author of Rich as F*ck; founder of the Amanda Frances brand; cast member of The Real Housewives of Beverly Hills (Season 15) |
Amanda Frances is an American entrepreneur, author, money mindset coach, and television personality. She built the Amanda Frances brand around online courses and programs focused on wealth, self-worth, and business development. Her 2021 book Rich as F*ck laid out her core belief: money reflects your internal beliefs and identity. She broke into mainstream recognition in 2025 when she joined the fifteenth season of The Real Housewives of Beverly Hills, which premiered on Bravo December 4, 2025.[1] Her television debut sparked intense conversation about her business practices and personal philosophy, with audiences and castmates divided in their opinions.
Early Life
Frances spoke with People magazine about her upbringing and the experiences that shaped her path to entrepreneurship. She's been open about her background and how she came to work in personal development and wealth mindset coaching.[2] Specific details about her date of birth, hometown, and family background aren't widely documented. The People interview, though, touched on elements of her personal history that had sparked interest among The Real Housewives of Beverly Hills viewers.
Career
Money Mindset Coaching and Entrepreneurship
Frances built a career around money mindset coaching, establishing a personal brand on a simple premise: your financial reality reflects your internal beliefs and self-worth. Through her company, she created online courses and programs designed to help clients transform their relationship with money and business. Her approach blends personal development, self-help philosophy, and entrepreneurial strategy.
She published Rich as F*ck in 2021. The book crystallized her core teachings on wealth and identity, arguing that financial abundance stems from your internal state and belief systems, not just external circumstances.
Her business model thrives on digital platforms. She's built a following through social media, online courses, and group programs targeting entrepreneurs, business owners, and anyone wanting to shift their financial lives through mindset work.
Then came the television spotlight. Her business practices became the subject of serious discussion once she joined The Real Housewives of Beverly Hills. In her People interview, she fielded questions that fans had raised about her programs and how they're received.[2] She said she felt "misunderstood" by some viewers and wanted to clarify aspects of her work and personal life that had become subjects of speculation.[2]
The Real Housewives of Beverly Hills
Bravo announced the Season 15 cast in November 2025. Frances joined as a new full-time cast member alongside fellow newcomers Bozoma Saint John and Rachel Zoe.[1] Returning cast members included Kyle Richards, Erika Girardi, Dorit Kemsley, and Sutton Stracke, with Kathy Hilton, Jennifer Tilly, and Natalie Swanston Fuller appearing as friends of the housewives.[1] The season premiered December 4, 2025, and was filmed primarily in Beverly Hills, California.[1] Bravo released official cast photos and biographies ahead of the premiere.[3]
Her time on the show wasn't smooth. Tensions with Dorit Kemsley became a major storyline, with the two clashing repeatedly throughout the season. Kathy Hilton stepped in with what Bravo called a "blunt warning": "Know your place."[4] The moment got picked up by media outlets everywhere.[5]
Her relationship with Bozoma Saint John also dominated the season. Saint John accused Frances of "manipulation" rather than "manifestation," a pointed jab at someone built her career on mindset coaching.[6] During one aired episode, Saint John made a comment about a mask that she said resembled Frances. Kyle Richards called it out as cruel, not funny. She described Saint John's behavior toward Frances as "juvenile" in a clip Bravo released.[7][8] It suggested Richards had become something of an ally to Frances within the group.
Her professional background kept coming up. Viewers and media outlets questioned her business practices, including talk of a "cult" and $10,000 crystals, which Frances addressed directly in her People interview.[2] She used the opportunity to share her side of the story and push back against what she called misunderstandings about her work and lifestyle.
The season included a trip to Italy. Frances continued facing interpersonal conflicts with castmates there.[5] By mid-March 2026, the reunion taping was done, and Frances posted a video on social media with her fiancé afterward.[9]
Alex Baskin, Jenn Levy, Joe Kingsley, Chris Cullen, Maryam Jahanbin, Brian McCarthy, Barry Poznick, and Andy Cohen served as executive producers.[1]
Personal Life
Amanda Frances is engaged. She posted that social media video with her fiancé in March 2026 after the Season 15 reunion wrapped.[9] Beyond that, details about her fiancé or their relationship timeline aren't well documented.
In her People interview, Frances discussed personal elements of her life. She expressed frustration at being "misunderstood" by people who'd formed impressions based on her television appearances.[2] She's used social media and media interviews to address personal topics that emerged from her public profile on the series.
Public Reception and Media Coverage
Frances's debut on a mainstream television platform sparked enormous media interest and public debate. Her identity as a money mindset coach became the center of both on-screen drama and off-screen commentary. That distinction between "manifestation" and "manipulation," which Bozoma Saint John highlighted, became a broader conversation playing out across entertainment media.[6]
Us Weekly, People, Decider, and Yahoo Entertainment all covered her conflicts with castmates and questions about her business background.[6][2][8][5] Bravo's own outlets shared clips and coverage of major moments involving Frances, including her exchanges with Saint John and Kyle Richards's defense of her.[7][4]
That People interview was Frances's major effort at controlling her narrative. She tackled multiple topics in one comprehensive piece, addressing her upbringing, her business model, the "cult" references, and her crystal collection.[2]
Programming Insider tracked the season's ratings in its Thursday night time slot coverage across the run.[10]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "Bravo's "The Real Housewives of Beverly Hills" Returns with Glamour and Gasps Aplenty for Season 15 on Thursday, Dec. 4 at 8 PM ET/PT". 'The Futon Critic}'. 2025-11-04. Retrieved 2026-03-19.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 "RHOBH Newbie Amanda Frances Clears Up Everything: Her Business, the Cult and Those 10K Crystals (Exclusive)".People.https://people.com/rhobh-newbie-amanda-frances-clears-up-everything-fans-have-wondered-exclusive-11912673.Retrieved 2026-03-19.
- ↑ "The Real Housewives of Beverly Hills Season 15 Cast: Official Photos, Bios, Details". 'Bravo TV}'. Retrieved 2026-03-19.
- ↑ 4.0 4.1 "Kathy Hilton Issues a Blunt Warning to Amanda Frances: "Know Your Place"". 'Bravo TV}'. Retrieved 2026-03-19.
- ↑ 5.0 5.1 5.2 "RHOBH's Kathy Hilton Throws Heavy Amanda Frances Shade: 'Know Your Place'".Yahoo Entertainment.https://www.yahoo.com/entertainment/tv/articles/rhobh-kathy-hilton-throws-heavy-014500575.html.Retrieved 2026-03-19.
- ↑ 6.0 6.1 6.2 "Bozoma Saint John Calls Out Amanda Frances' 'Manipulation'".Us Weekly.https://www.usmagazine.com/celebrity-news/news/bozoma-saint-john-calls-out-amanda-frances-manipulation/.Retrieved 2026-03-19.
- ↑ 7.0 7.1 "Watch Kyle Richards Calls Out a Joke About Amanda Frances". 'Bravo TV}'. Retrieved 2026-03-19.
- ↑ 8.0 8.1 "'RHOBH' exclusive clip: Kyle Richards calls out Bozoma Saint John's "juvenile" behavior toward Amanda Frances".Decider.https://decider.com/2026/03/18/rhobh-exclusive-clip-kyle-richards-calls-out-bozoma-saint-john-amanda-frances/.Retrieved 2026-03-19.
- ↑ 9.0 9.1 "RHOBH's Amanda Frances Posts Sweet Video in Bed With Shirtless Fiancé After Filming Reunion".Reality Tea.2026-03-16.https://www.realitytea.com/2026/03/16/rhobh-amanda-frances-posts-video-fiance-after-filming-reunion/.Retrieved 2026-03-19.
- ↑ "Thursday Nationals: CBS Regularly Scheduled Lineup Dominates". 'Programming Insider}'. Retrieved 2026-03-19.