Amanda Frances

Amanda Frances
Nationality	American
Occupation	Entrepreneur, author, money mindset coach, television personality
Known for	Author of Rich as F*ck; founder of the Amanda Frances brand; cast member of The Real Housewives of Beverly Hills (Season 15)

Amanda Frances is an American entrepreneur, author, money mindset coach, and television personality. She is the founder of the Amanda Frances brand, through which she offers online courses and programs focused on wealth, self-worth, and business development. Frances is the author of Rich as F*ck (2021), a book centered on her philosophy that money is a reflection of one's internal beliefs and identity. She gained broader public recognition in 2025 when she joined the cast of the fifteenth season of The Real Housewives of Beverly Hills, which premiered on Bravo on December 4, 2025. Her appearance on the series has drawn attention to her business practices and personal philosophy, generating both interest and debate among audiences and fellow cast members alike.

Early Life

In an exclusive interview with People magazine, Frances discussed her upbringing and the experiences that shaped her career path. She has spoken publicly about her background and the journey that led her to build her business in the personal development and wealth mindset space. Specific details regarding her date of birth, hometown, and family background have not been extensively documented in available sources, though her People interview addressed elements of her personal history, including topics that had generated curiosity among viewers of The Real Housewives of Beverly Hills.

Career

Money Mindset Coaching and Entrepreneurship

Amanda Frances built her career around the concept of money mindset coaching, developing a personal brand centered on the idea that an individual's financial reality is a reflection of their internal beliefs and sense of self-worth. Through the Amanda Frances brand, she created and marketed online courses and programs designed to help clients shift their relationship with money and business. Her approach combines elements of personal development, self-help philosophy, and entrepreneurial strategy.

Frances authored Rich as F*ck, published in 2021, which encapsulated her core teachings on wealth and identity. The book presented her philosophy that financial abundance is connected to one's internal state and belief systems rather than solely to external circumstances.

Her business model has relied heavily on digital platforms, where she has cultivated a following through social media, online courses, and group programs. Her offerings have targeted entrepreneurs, business owners, and individuals seeking to transform their financial lives through mindset work.

The nature of Frances's business became a subject of discussion during her time on The Real Housewives of Beverly Hills. In her interview with People, she addressed questions that fans and viewers had raised about her business practices, including topics related to her programs and their reception. She stated in the interview that she felt "misunderstood" by some viewers and sought to clarify aspects of her work and personal life that had been subjects of speculation.

The Real Housewives of Beverly Hills

In November 2025, Bravo announced the cast for the fifteenth season of The Real Housewives of Beverly Hills, with Frances joining as a new full-time cast member alongside fellow newcomers Bozoma Saint John and Rachel Zoe. The season also featured returning cast members Kyle Richards, Erika Girardi, Dorit Kemsley, and Sutton Stracke, with Kathy Hilton, Jennifer Tilly, and Natalie Swanston Fuller appearing as friends of the housewives. The season premiered on December 4, 2025, and was primarily filmed in Beverly Hills, California. Official cast photos and biographies were released by Bravo in advance of the premiere.

Frances's tenure on the show has been marked by notable interpersonal dynamics with several cast members. Her interactions with Dorit Kemsley developed into a significant storyline during the season, with tensions between the two becoming a recurring source of conflict. Kathy Hilton weighed in on the feud between Frances and Kemsley, issuing what was described as a "blunt warning" to Frances with the statement "Know your place." The incident drew media coverage and became one of the more discussed moments of the season.

Frances's relationship with fellow newcomer Bozoma Saint John also became a central storyline. Saint John publicly characterized certain behavior by Frances as "manipulation" rather than "manifestation," drawing a pointed contrast with Frances's professional identity as a mindset coach. In one incident that aired during the season, Saint John made a comment about a mask that she said looked like Frances, which Kyle Richards later called out as a potentially mean-spirited remark rather than a harmless joke. Richards described Saint John's behavior toward Frances as "juvenile" in an exclusive clip released by Bravo. The exchange indicated that Richards had, at times, positioned herself as something of an ally to Frances within the group dynamics of the season.

Frances's professional background became a topic of conversation both on and off the show. Viewers and media outlets raised questions about elements of her business, including references to a "cult" and expensive crystals reportedly valued at $10,000, both of which Frances addressed in her People interview. She used the interview to provide her perspective on these topics and to respond to what she described as misunderstandings about her work and lifestyle.

The season included a trip to Italy, during which Frances continued to face interpersonal challenges with other cast members. The production of the season's reunion was completed by mid-March 2026, with Frances posting a video on social media with her fiancé after filming concluded.

The fifteenth season was executive produced by Alex Baskin, Jenn Levy, Joe Kingsley, Chris Cullen, Maryam Jahanbin, Brian McCarthy, Barry Poznick, and Andy Cohen.

Personal Life

Amanda Frances is engaged. Following the filming of the Season 15 reunion for The Real Housewives of Beverly Hills in March 2026, she posted a video on social media alongside her fiancé. Further details about her fiancé's identity or the timeline of their relationship have not been extensively documented in available sources.

In her People interview, Frances discussed elements of her personal life and expressed that she felt "misunderstood" by some who had formed impressions of her based on her television appearances. She has used both her social media platforms and media interviews to address personal topics that have arisen as a result of her public profile on the series.

Public Reception and Media Coverage

Frances's introduction to a mainstream television audience through The Real Housewives of Beverly Hills generated significant media coverage and public discussion. Her professional identity as a money mindset coach became a focal point of both on-screen storylines and off-screen commentary. The distinction between "manifestation" and "manipulation," as articulated by fellow cast member Bozoma Saint John, encapsulated a broader debate that played out across entertainment media outlets.

Coverage from outlets including Us Weekly, People, Decider, and Yahoo Entertainment focused on Frances's conflicts with other cast members and questions about her business background. Bravo's own digital platforms featured clips and editorial coverage of key moments involving Frances, including her exchanges with Bozoma Saint John and the intervention by Kyle Richards on her behalf.

Frances's People interview represented a notable effort to control her own narrative, as she addressed multiple topics that had generated viewer curiosity in a single comprehensive piece, covering her upbringing, the nature of her business, references to a "cult," and her lifestyle choices including her collection of crystals.

The season's ratings were tracked by industry outlet Programming Insider, which monitored the Thursday night time slot in which the show aired across its run.