Lidiane Jones

Lidiane Jones
Lidiane Jones
Born	Template:Birth year and age
Birthplace	São Paulo, Brazil
Nationality	Brazilian-American
Occupation	Business executive
Known for	CEO of Bumble, CEO of Slack Technologies

Lidiane Jones (born 1979) is a Brazilian-American business executive who served as the chief executive officer (CEO) of Bumble, the online dating and social networking platform, from January 2024 to March 2025. Before joining Bumble, she served as CEO of Slack Technologies, the workplace messaging platform owned by Salesforce, from January 2023 to November 2023. Jones's career in the technology industry has spanned leadership roles at several prominent companies, including Salesforce, Sonos, and Microsoft. Following her departure from Bumble in early 2025, Jones transitioned into advisory and board roles in the technology and business sectors, joining Silversmith Capital Partners as a senior advisor and the board of directors of Validity Inc.

Early Life

Lidiane Jones was born in 1979 in São Paulo, Brazil. She grew up in Brazil before relocating to the United States to pursue higher education and a career in the technology industry. Details about her early family life and upbringing in São Paulo remain largely private, though her trajectory from Brazil to senior leadership positions at major American technology companies has been noted in business media coverage.

Education

Jones attended the University of Michigan, where she completed her studies. Her educational background in technology and business helped prepare her for a career that would span multiple sectors of the technology industry, from enterprise software to consumer hardware to social networking platforms.

Career

Early Career at Microsoft and Sonos

Before rising to CEO-level positions, Jones held executive roles at Microsoft and Sonos, gaining experience across both software and hardware technology companies. These positions provided her with a broad foundation in technology product development, management, and strategy that would inform her later leadership roles.

Salesforce

Jones held executive positions at Salesforce, the cloud-based software company, where she built her reputation as a technology leader. Her work at Salesforce positioned her within the enterprise software ecosystem and gave her direct exposure to the company's expanding portfolio, which included the workplace messaging platform Slack Technologies following Salesforce's acquisition of the company in 2021.

CEO of Slack Technologies

In December 2022, it was announced that Jones would become the CEO of Slack Technologies, succeeding co-founder Stewart Butterfield, who stepped down from the role. She officially assumed the position in January 2023, becoming responsible for guiding the workplace collaboration platform as it continued its integration into the broader Salesforce ecosystem.

During her tenure at Slack, Jones focused on several strategic priorities, including the deeper integration of Slack's products with Salesforce's suite of enterprise tools. In a June 2023 interview with Fortune, she discussed her approach to managing the platform's evolution within the Salesforce framework, emphasizing both the preservation of Slack's distinct identity and the potential advantages of tighter integration with Salesforce's customer relationship management tools.

Jones also directed attention toward the incorporation of artificial intelligence into Slack's product offerings. In a May 2023 interview with the Boston Globe, she outlined her vision for leveraging AI to enhance the platform's capabilities and assist in the rollout of new products. Her interest in applying AI tools to workplace communication reflected a broader industry trend, as numerous technology companies sought to integrate generative AI features into their platforms during 2023.

In an interview with Fast Company early in her tenure, Jones discussed her management philosophy and her goals for leading Slack through a transitional period as a Salesforce-owned subsidiary. She emphasized the importance of maintaining Slack's culture while positioning the platform for growth within a larger corporate structure.

Jones served as Slack CEO for less than a year. In November 2023, it was announced that she would step down from the position to take on a new role as CEO of Bumble, the online dating platform.

CEO of Bumble

Jones's appointment as CEO of Bumble was announced in November 2023, coinciding with the announcement that Bumble founder Whitney Wolfe Herd would step down as CEO but remain involved with the company as executive chair. Jones officially began her role as Bumble CEO in January 2024, becoming responsible for overseeing the dating and social networking company, which operated multiple platforms including the flagship Bumble app and Badoo.

Her appointment represented a significant transition for Bumble, as Wolfe Herd had been closely identified with the company since its founding. Jones brought a technology-focused executive background that differed from Wolfe Herd's entrepreneurial profile, and her hiring signaled an emphasis on operational and technical leadership for the company's next phase.

During her time as Bumble CEO, Jones oversaw changes to the platform's features and business strategy. However, her tenure proved to be relatively brief and was marked by challenges. In January 2025, it was reported that Jones would resign from the role, with Wolfe Herd returning as CEO. Fortune reported that her departure came after the company made controversial changes to its product, including the removal of a signature feature, and amid broader challenges facing the online dating industry.

Bumble founder Whitney Wolfe Herd later stated in an interview that she had not originally planned to return as CEO but felt compelled to do so after witnessing the toll the role had taken on Jones. Wolfe Herd described relating to the experience of burnout that Jones faced in the position.

Jones's departure from Bumble was reported by multiple outlets, including NDTV, which confirmed that Wolfe Herd assumed the CEO role following Jones's resignation.

Following Jones's departure, Bumble under Wolfe Herd's returned leadership undertook a significant restructuring, including cutting 240 roles in a move aimed at saving $40 million annually and funding technology innovation.

Post-Bumble Advisory and Board Roles

After leaving Bumble, Jones moved into advisory and governance positions in the business and technology sectors. In May 2025, it was announced that she had joined Silversmith Capital Partners, a growth equity firm, as a senior advisor. The announcement described Jones as "an accomplished technology executive and former CEO of Slack and Bumble."

In September 2025, Validity Inc., a provider of marketing and customer data intelligence solutions, announced that Jones had been appointed to its board of directors. The appointment was noted by Fortune as part of its coverage of notable executive moves among women in business.

Personal Life

Jones holds both Brazilian and American citizenship, having been born in São Paulo, Brazil, and having built her career in the United States. She has generally maintained a low public profile regarding her personal life, with media coverage focusing primarily on her professional activities. Her educational background at the University of Michigan and her subsequent career trajectory from enterprise technology to consumer platforms have been the primary subjects of public interest.

Recognition

Jones's career has attracted attention in business and technology media as an example of executive leadership across multiple sectors of the technology industry. Her appointments to CEO roles at both Slack and Bumble were covered by major outlets including The New York Times, Bloomberg News, Fortune, Fast Company, and the Boston Globe.

Her profile in the Belgian financial newspaper L'Echo highlighted her analytical approach and pragmatism as defining characteristics of her leadership style.

Fortune included Jones in its coverage of notable women executives in September 2025, recognizing her move to the Validity board of directors as part of its tracking of significant leadership changes among women in business.