Lidiane Jones: Difference between revisions

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| name        = Lidiane Jones
| image        = Lidiane Jones at Panel.jpg
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| birth_date  = {{birth year and age|1979}}
| birth_date  = {{Birth year and age|1979}}
| birth_place  = [[São Paulo]], Brazil
| birth_place  = [[São Paulo]], Brazil
| nationality  = Brazilian-American
| nationality  = Brazilian-American
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'''Lidiane Jones''' (born 1979) is a Brazilian-American business executive who has held senior leadership roles at several major technology companies. She served as the chief executive officer (CEO) of [[Bumble (company)|Bumble]], the online dating and social networking platform, from January 2024 until her resignation in early 2025.<ref name="fortune-resign">{{cite news |last=Unknown |first= |date=2025-01-17 |title=Bumble's new CEO is already leaving the company months after killing its signature feature |url=https://fortune.com/2025/01/17/bumble-ceo-lidiane-jones-resignation-whitney-wolfe-herd/ |work=Fortune |access-date=2026-02-24}}</ref> Prior to Bumble, Jones served as CEO of [[Slack Technologies]], a workplace communication platform owned by [[Salesforce]], from January 2023 to November 2023.<ref name="bloomberg">{{cite news |last=Unknown |first= |date=2023-11-06 |title=Slack CEO Steps Down After Less Than a Year for Post at Bumble |url=https://www.bloomberg.com/news/articles/2023-11-06/slack-ceo-steps-down-after-less-than-a-year-for-post-at-bumble |work=Bloomberg News |access-date=2026-02-24}}</ref> Born in São Paulo, Brazil, Jones built her career in the American technology industry through executive positions at [[Salesforce]], [[Sonos]], and [[Microsoft]] before ascending to the top roles at Slack and Bumble. Following her departure from Bumble, she joined [[Silversmith Capital Partners]] as a Senior Advisor and was appointed to the board of directors of Validity Inc.<ref name="silversmith">{{cite web |title=Former Slack CEO Lidiane Jones Joins Silversmith Capital Partners as Senior Advisor |url=https://www.businesswire.com/news/home/20250519657554/en/Former-Slack-CEO-Lidiane-Jones-Joins-Silversmith-Capital-Partners-as-Senior-Advisor |publisher=Business Wire |date=2025-05-19 |access-date=2026-02-24}}</ref><ref name="validity">{{cite web |title=Validity Adds Former Slack, Bumble CEO Lidiane Jones to Board of Directors |url=https://www.prnewswire.com/news-releases/validity-adds-former-slack-bumble-ceo-lidiane-jones-to-board-of-directors-302551818.html |publisher=PR Newswire |date=2025-09-10 |access-date=2026-02-24}}</ref>
'''Lidiane Jones''' (born 1979) is a Brazilian-American business executive who served as the chief executive officer (CEO) of [[Bumble (company)|Bumble]], the online dating and social networking platform, from January 2024 to March 2025. Before joining Bumble, she served as CEO of [[Slack Technologies]], the workplace messaging platform owned by [[Salesforce]], from January 2023 to November 2023. Jones's career in the technology industry has spanned leadership roles at several prominent companies, including Salesforce, [[Sonos]], and [[Microsoft]].<ref name="bi-meet">{{cite web |title=Meet Lidiane Jones, the new Slack CEO succeeding Stewart Butterfield |url=https://web.archive.org/web/20230209031500/https://www.businessinsider.com/meet-lidiane-jones-the-new-slack-ceo-succeeding-stewart-butterfield-2022-12 |publisher=Business Insider |date=2022-12 |access-date=2026-02-24}}</ref> Following her departure from Bumble in early 2025, Jones transitioned into advisory and board roles in the technology and business sectors, joining Silversmith Capital Partners as a senior advisor and the board of directors of Validity Inc.<ref name="silversmith">{{cite news |title=Former Slack CEO Lidiane Jones Joins Silversmith Capital Partners as Senior Advisor |url=https://www.businesswire.com/news/home/20250519657554/en/Former-Slack-CEO-Lidiane-Jones-Joins-Silversmith-Capital-Partners-as-Senior-Advisor |work=Business Wire |date=2025-05-19 |access-date=2026-02-24}}</ref><ref name="validity">{{cite news |title=Validity Adds Former Slack, Bumble CEO Lidiane Jones to Board of Directors |url=https://www.prnewswire.com/news-releases/validity-adds-former-slack-bumble-ceo-lidiane-jones-to-board-of-directors-302551818.html |work=PR Newswire |date=2025-09-10 |access-date=2026-02-24}}</ref>


== Early Life ==
== Early Life ==


Lidiane Jones was born in 1979 in [[São Paulo]], Brazil.<ref name="bi-meet">{{cite news |last=Unknown |first= |date=2022-12 |title=Meet Lidiane Jones, the new Slack CEO succeeding Stewart Butterfield |url=https://web.archive.org/web/20230209031500/https://www.businessinsider.com/meet-lidiane-jones-the-new-slack-ceo-succeeding-stewart-butterfield-2022-12 |work=Business Insider |access-date=2026-02-24}}</ref> She grew up in Brazil before relocating to the United States to pursue higher education and a career in the technology sector. Jones's background as a Brazilian immigrant who rose to lead major American technology companies became a notable aspect of her public profile during her tenure at both Slack and Bumble.<ref name="fastcompany-interview">{{cite news |last=Unknown |first= |date=2023 |title=Lidiane Jones, Slack's new CEO, interview |url=https://web.archive.org/web/20230419225737/https://www.fastcompany.com/90859543/lidiane-jones-slack-new-ceo-interview |work=Fast Company |access-date=2026-02-24}}</ref>
Lidiane Jones was born in 1979 in [[São Paulo]], Brazil.<ref name="bi-meet" /> She grew up in Brazil before relocating to the United States to pursue higher education and a career in the technology industry. Details about her early family life and upbringing in São Paulo remain largely private, though her trajectory from Brazil to senior leadership positions at major American technology companies has been noted in business media coverage.<ref name="fastco-interview">{{cite web |title=Lidiane Jones Slack new CEO interview |url=https://web.archive.org/web/20230419225737/https://www.fastcompany.com/90859543/lidiane-jones-slack-new-ceo-interview |publisher=Fast Company |date=2023 |access-date=2026-02-24}}</ref>


== Education ==
== Education ==


Jones attended the [[University of Michigan]], where she pursued her studies in technology and engineering.<ref name="bi-meet" /> Her educational background at the University of Michigan provided the technical foundation for a career that would span multiple segments of the technology industry, from enterprise software to consumer hardware to social media platforms.
Jones attended the [[University of Michigan]], where she completed her studies.<ref name="bi-meet" /> Her educational background in technology and business helped prepare her for a career that would span multiple sectors of the technology industry, from enterprise software to consumer hardware to social networking platforms.


== Career ==
== Career ==


=== Early Career at Microsoft ===
=== Early Career at Microsoft and Sonos ===


Before entering the executive ranks at major technology companies, Jones held positions at [[Microsoft]], one of the world's largest software corporations.<ref name="bi-meet" /> Her time at Microsoft provided her with experience in large-scale enterprise technology operations, which would inform her later leadership roles.
Before rising to CEO-level positions, Jones held executive roles at [[Microsoft]] and [[Sonos]], gaining experience across both software and hardware technology companies.<ref name="bi-meet" /> These positions provided her with a broad foundation in technology product development, management, and strategy that would inform her later leadership roles.
 
=== Sonos ===
 
Jones also held an executive position at [[Sonos]], the consumer electronics company known for its wireless home audio products.<ref name="bi-meet" /> Her tenure at Sonos gave her experience in the consumer technology hardware space, broadening her expertise beyond pure software companies.


=== Salesforce ===
=== Salesforce ===


Jones spent a significant portion of her career at [[Salesforce]], the cloud-based software company headquartered in San Francisco. At Salesforce, she rose to senior executive positions, gaining deep experience in enterprise cloud computing and software-as-a-service platforms.<ref name="fortune-slack">{{cite news |last=Unknown |first= |date=2023-06-01 |title=Lidiane Jones, Slack CEO interview: Salesforce integration |url=https://archive.today/20230601123544/https://fortune.com/2023/06/01/lidiane-jones-slack-ceo-interview-salesforce-integration/ |work=Fortune |access-date=2026-02-24}}</ref> Her work at Salesforce positioned her as a candidate to lead Slack Technologies after Salesforce acquired the workplace messaging platform in 2021.
Jones held executive positions at [[Salesforce]], the cloud-based software company, where she built her reputation as a technology leader.<ref name="bi-meet" /> Her work at Salesforce positioned her within the enterprise software ecosystem and gave her direct exposure to the company's expanding portfolio, which included the workplace messaging platform Slack Technologies following Salesforce's acquisition of the company in 2021.


=== CEO of Slack Technologies ===
=== CEO of Slack Technologies ===


In December 2022, it was announced that Jones would become the CEO of [[Slack Technologies]], succeeding co-founder [[Stewart Butterfield]], who had announced his departure from the company. Jones officially assumed the role in January 2023.<ref name="timesnow">{{cite news |last=Unknown |first= |date=2022-12 |title=Slack CEO to quit Salesforce in Jan 2023; Lidiane Jones to be new CEO |url=https://www.timesnownews.com/business-economy/companies/slack-ceo-to-quit-salesforce-in-jan-2023-lidiane-jones-to-be-new-ceo-article-96053642 |work=Times Now |access-date=2026-02-24}}</ref> The appointment was a significant move for both Slack and Salesforce, as Jones was tasked with leading the messaging platform through its integration into the broader Salesforce ecosystem while maintaining Slack's distinct identity and product development.
In December 2022, it was announced that Jones would become the CEO of [[Slack Technologies]], succeeding co-founder [[Stewart Butterfield]], who stepped down from the role.<ref name="timesnow">{{cite news |title=Slack CEO to quit Salesforce in Jan 2023; Lidiane Jones to be new CEO |url=https://www.timesnownews.com/business-economy/companies/slack-ceo-to-quit-salesforce-in-jan-2023-lidiane-jones-to-be-new-ceo-article-96053642 |work=Times Now |date=2022-12 |access-date=2026-02-24}}</ref> She officially assumed the position in January 2023, becoming responsible for guiding the workplace collaboration platform as it continued its integration into the broader Salesforce ecosystem.<ref name="bi-meet" />


During her tenure at Slack, Jones focused on the continued integration of the platform with Salesforce's suite of enterprise tools. In a June 2023 interview with ''Fortune'', she discussed her vision for deepening the connection between Slack and Salesforce's broader product offerings, aiming to make Slack a more central hub for enterprise workflows rather than solely a messaging application.<ref name="fortune-slack" />
During her tenure at Slack, Jones focused on several strategic priorities, including the deeper integration of Slack's products with Salesforce's suite of enterprise tools. In a June 2023 interview with ''Fortune'', she discussed her approach to managing the platform's evolution within the Salesforce framework, emphasizing both the preservation of Slack's distinct identity and the potential advantages of tighter integration with Salesforce's customer relationship management tools.<ref name="fortune-slack">{{cite news |last= |first= |date=2023-06-01 |title=Lidiane Jones Slack CEO interview: Salesforce integration |url=https://archive.today/20230601123544/https://fortune.com/2023/06/01/lidiane-jones-slack-ceo-interview-salesforce-integration/ |work=Fortune |access-date=2026-02-24}}</ref>


Jones also emphasized the role of [[artificial intelligence]] in Slack's future product strategy. In a May 2023 interview with ''The Boston Globe'', she outlined plans to incorporate AI capabilities into Slack's platform to assist with productivity, knowledge management, and the rollout of new features.<ref name="bostonglobe">{{cite news |last=Unknown |first= |date=2023-05-28 |title=Slack CEO looks to artificial intelligence to help in rolling out new products |url=https://archive.today/20230529234907/https://www.bostonglobe.com/2023/05/28/business/slack-ceo-looks-artificial-intelligence-help-rolling-out-new-products/ |work=The Boston Globe |access-date=2026-02-24}}</ref> Her focus on AI integration was consistent with broader industry trends in 2023, as technology companies across the sector raced to incorporate generative AI tools into their products following the widespread adoption of [[ChatGPT]] and similar technologies.
Jones also directed attention toward the incorporation of [[artificial intelligence]] into Slack's product offerings. In a May 2023 interview with the ''[[Boston Globe]]'', she outlined her vision for leveraging AI to enhance the platform's capabilities and assist in the rollout of new products.<ref name="globe-ai">{{cite news |title=Slack CEO looks to artificial intelligence for help rolling out new products |url=https://archive.today/20230529234907/https://www.bostonglobe.com/2023/05/28/business/slack-ceo-looks-artificial-intelligence-help-rolling-out-new-products/ |work=The Boston Globe |date=2023-05-28 |access-date=2026-02-24}}</ref> Her interest in applying AI tools to workplace communication reflected a broader industry trend, as numerous technology companies sought to integrate generative AI features into their platforms during 2023.


In a ''Fast Company'' interview published in early 2023, Jones discussed her leadership approach and her priorities for Slack, including her emphasis on product development, user experience, and maintaining the company's culture during a period of transition under Salesforce's ownership.<ref name="fastcompany-interview" />
In an interview with ''Fast Company'' early in her tenure, Jones discussed her management philosophy and her goals for leading Slack through a transitional period as a Salesforce-owned subsidiary.<ref name="fastco-interview" /> She emphasized the importance of maintaining Slack's culture while positioning the platform for growth within a larger corporate structure.


Jones's tenure at Slack lasted less than a year. In November 2023, it was reported that she would step down as CEO of Slack to take on the role of CEO at Bumble, the online dating company.<ref name="bloomberg" /> Her departure after approximately ten months at the helm of Slack was notable in the technology industry, though the opportunity to lead a publicly traded company as its top executive represented a significant career advancement.
Jones served as Slack CEO for less than a year. In November 2023, it was announced that she would step down from the position to take on a new role as CEO of Bumble, the online dating platform.<ref name="bloomberg-exit">{{cite news |title=Slack CEO Steps Down After Less Than a Year for Post at Bumble |url=https://www.bloomberg.com/news/articles/2023-11-06/slack-ceo-steps-down-after-less-than-a-year-for-post-at-bumble |work=Bloomberg News |date=2023-11-06 |access-date=2026-02-24}}</ref>


=== CEO of Bumble ===
=== CEO of Bumble ===


Jones was appointed CEO of [[Bumble (company)|Bumble]] in late 2023, with the transition taking effect in January 2024. Her appointment coincided with the departure of Bumble founder [[Whitney Wolfe Herd]] from the CEO role, though Wolfe Herd remained involved with the company as executive chair.<ref name="nytimes">{{cite news |last=Unknown |first= |date=2023-11-06 |title=Bumble CEO Whitney Wolfe Herd to Step Down |url=https://www.nytimes.com/2023/11/06/business/bumble-ceo-whitney-wolfe-herd-step-down.html |work=The New York Times |access-date=2026-02-24}}</ref><ref name="bloomberg" />
Jones's appointment as CEO of [[Bumble (company)|Bumble]] was announced in November 2023, coinciding with the announcement that Bumble founder [[Whitney Wolfe Herd]] would step down as CEO but remain involved with the company as executive chair.<ref name="nyt-bumble">{{cite news |title=Bumble CEO Whitney Wolfe Herd to Step Down |url=https://www.nytimes.com/2023/11/06/business/bumble-ceo-whitney-wolfe-herd-step-down.html |work=The New York Times |date=2023-11-06 |access-date=2026-02-24}}</ref><ref name="bloomberg-exit" /> Jones officially began her role as Bumble CEO in January 2024, becoming responsible for overseeing the dating and social networking company, which operated multiple platforms including the flagship Bumble app and [[Badoo]].<ref name="lecho">{{cite web |title=Lidiane Jones: la perspicacité et le pragmatisme au service de Bumble |url=https://web.archive.org/web/20240517221959/https://www.lecho.be/dossier/portraits/lidiane-jones-la-perspicacite-et-le-pragmatisme-au-service-de-bumble/10504829.html |publisher=L'Echo |date=2024 |access-date=2026-02-24}}</ref>


At Bumble, Jones was charged with leading the dating and social networking company through a challenging period for the online dating industry. She brought her background in enterprise technology and product development to a consumer-facing platform with a user base spanning multiple countries.<ref name="lecho">{{cite news |last=Unknown |first= |date=2024 |title=Lidiane Jones: la perspicacité et le pragmatisme au service de Bumble |url=https://web.archive.org/web/20240517221959/https://www.lecho.be/dossier/portraits/lidiane-jones-la-perspicacite-et-le-pragmatisme-au-service-de-bumble/10504829.html |work=L'Écho |access-date=2026-02-24}}</ref>
Her appointment represented a significant transition for Bumble, as Wolfe Herd had been closely identified with the company since its founding. Jones brought a technology-focused executive background that differed from Wolfe Herd's entrepreneurial profile, and her hiring signaled an emphasis on operational and technical leadership for the company's next phase.<ref name="nyt-bumble" />


During her time as CEO, Jones made several strategic decisions regarding Bumble's product direction. However, some of these decisions proved controversial. According to ''Fortune'', one notable move during her tenure involved changes to Bumble's signature features, which had defined the platform's differentiated position in the competitive online dating market.<ref name="fortune-resign" />
During her time as Bumble CEO, Jones oversaw changes to the platform's features and business strategy. However, her tenure proved to be relatively brief and was marked by challenges. In January 2025, it was reported that Jones would resign from the role, with Wolfe Herd returning as CEO.<ref name="fortune-resign">{{cite news |title=Bumble's new CEO is already leaving the company months after killing its signature feature |url=https://fortune.com/2025/01/17/bumble-ceo-lidiane-jones-resignation-whitney-wolfe-herd/ |work=Fortune |date=2025-01-17 |access-date=2026-02-24}}</ref> ''Fortune'' reported that her departure came after the company made controversial changes to its product, including the removal of a signature feature, and amid broader challenges facing the online dating industry.<ref name="fortune-resign" />


Jones's tenure at Bumble lasted approximately one year. In January 2025, Bumble announced that Jones was resigning from the CEO position. Founder Whitney Wolfe Herd announced she would return to the role of CEO, resuming direct operational leadership of the company she had founded.<ref name="fortune-resign" /> The transition represented a return to founder-led management for Bumble.
Bumble founder Whitney Wolfe Herd later stated in an interview that she had not originally planned to return as CEO but felt compelled to do so after witnessing the toll the role had taken on Jones.<ref name="techinasia">{{cite news |title=Bumble founder says she returned after seeing ex-CEO burnout |url=https://www.techinasia.com/news/bumble-founder-says-she-returned-after-seeing-ex-ceo-burnout |work=Tech in Asia |date=2025-05-11 |access-date=2026-02-24}}</ref> Wolfe Herd described relating to the experience of burnout that Jones faced in the position.<ref name="techinasia" />


Reporting on Jones's departure noted the challenges she had faced in the role. In a May 2025 interview, Wolfe Herd stated that she had not initially planned to return as CEO but felt compelled to do so, in part after observing the toll the role had taken on her successor.<ref name="techinasia">{{cite news |last=Unknown |first= |date=2025-05-11 |title=Bumble founder says she returned after seeing ex-CEO burnout |url=https://www.techinasia.com/news/bumble-founder-says-she-returned-after-seeing-ex-ceo-burnout |work=Tech in Asia |access-date=2026-02-24}}</ref> NDTV reported on Jones's resignation and the return of Wolfe Herd to the CEO position, framing it as a significant leadership change for the publicly traded dating company.<ref name="ndtv">{{cite news |last=Unknown |first= |date=2025-05-17 |title=Bumble CEO Lidiane Jones Resigns, Founder To Take On Role Of Chief Executive |url=https://www.ndtv.com/world-news/bumble-ceo-lidiane-jones-resigns-founder-to-take-on-role-of-chief-executive-7497185 |work=NDTV |access-date=2026-02-24}}</ref>
Jones's departure from Bumble was reported by multiple outlets, including ''NDTV'', which confirmed that Wolfe Herd assumed the CEO role following Jones's resignation.<ref name="ndtv">{{cite news |title=Bumble CEO Lidiane Jones Resigns, Founder To Take On Role Of Chief Executive |url=https://www.ndtv.com/world-news/bumble-ceo-lidiane-jones-resigns-founder-to-take-on-role-of-chief-executive-7497185 |work=NDTV |date=2025-05-17 |access-date=2026-02-24}}</ref>


Following Jones's departure, Bumble underwent additional restructuring under Wolfe Herd's returned leadership. In June 2025, the company announced significant job cuts of 240 roles as part of a broader restructuring effort aimed at saving approximately $40 million annually and redirecting resources toward technology innovation.<ref name="fastcompany-bumble">{{cite news |last=Unknown |first= |date=2025-06-25 |title=Bumble shares soar after dating app announces major job cuts |url=https://www.fastcompany.com/91358231/bumble-shares-soar-after-dating-app-announces-major-job-cuts |work=Fast Company |access-date=2026-02-24}}</ref>
Following Jones's departure, Bumble under Wolfe Herd's returned leadership undertook a significant restructuring, including cutting 240 roles in a move aimed at saving $40 million annually and funding technology innovation.<ref name="fastco-cuts">{{cite news |title=Bumble shares soar after dating app announces major job cuts |url=https://www.fastcompany.com/91358231/bumble-shares-soar-after-dating-app-announces-major-job-cuts |work=Fast Company |date=2025-06-25 |access-date=2026-02-24}}</ref>


=== Post-Bumble Career ===
=== Post-Bumble Advisory and Board Roles ===


After departing Bumble, Jones transitioned into advisory and board roles in the technology and investment sectors. In May 2025, it was announced that she had joined [[Silversmith Capital Partners]], a growth equity firm, as a Senior Advisor. The announcement described Jones as "an accomplished technology executive and former CEO of Slack and Bumble," and indicated she would advise the firm on investments and portfolio company operations in the technology sector.<ref name="silversmith" />
After leaving Bumble, Jones moved into advisory and governance positions in the business and technology sectors. In May 2025, it was announced that she had joined [[Silversmith Capital Partners]], a growth equity firm, as a senior advisor. The announcement described Jones as "an accomplished technology executive and former CEO of Slack and Bumble."<ref name="silversmith" />


In September 2025, Validity Inc., a provider of marketing and customer data intelligence solutions, announced that Jones had been appointed to its board of directors. The appointment drew on her experience leading technology companies through periods of growth and transformation.<ref name="validity" /> ''Fortune'' covered the appointment as part of its coverage of notable executive moves among women in the technology industry.<ref name="fortune-movers">{{cite news |last=Unknown |first= |date=2025-09-10 |title=Linda Yaccarino's first big hire after leaving X, former Bumble CEO's new gig, and women execs to watch this week |url=https://fortune.com/2025/09/10/movers-and-shakers-women-execs-september-2025/ |work=Fortune |access-date=2026-02-24}}</ref>
In September 2025, Validity Inc., a provider of marketing and customer data intelligence solutions, announced that Jones had been appointed to its board of directors.<ref name="validity" /> The appointment was noted by ''Fortune'' as part of its coverage of notable executive moves among women in business.<ref name="fortune-movers">{{cite news |title=Linda Yaccarino's first big hire after leaving X, former Bumble CEO's new gig, and women execs to watch this week |url=https://fortune.com/2025/09/10/movers-and-shakers-women-execs-september-2025/ |work=Fortune |date=2025-09-10 |access-date=2026-02-24}}</ref>


== Personal Life ==
== Personal Life ==


Jones is of Brazilian origin, having been born and raised in [[São Paulo]] before moving to the United States.<ref name="bi-meet" /> She holds Brazilian and American citizenship, making her a Brazilian-American. Her journey from São Paulo to the executive suites of major American technology companies has been noted in profiles published during her tenures at Slack and Bumble.<ref name="lecho" /><ref name="fastcompany-interview" />
Jones holds both Brazilian and American citizenship, having been born in São Paulo, Brazil, and having built her career in the United States.<ref name="bi-meet" /> She has generally maintained a low public profile regarding her personal life, with media coverage focusing primarily on her professional activities. Her educational background at the University of Michigan and her subsequent career trajectory from enterprise technology to consumer platforms have been the primary subjects of public interest.<ref name="bi-meet" /><ref name="fastco-interview" />


== Legacy ==
== Recognition ==


Jones's career trajectory — from software engineer to CEO of two prominent technology companies within a span of two years — placed her among a relatively small group of executives, and an even smaller group of women and immigrants, to have led multiple well-known technology companies in rapid succession. Her appointment as CEO of Slack in January 2023 and subsequent move to Bumble in January 2024 drew attention both for the speed of the transitions and for the contrasting nature of the two companies: one an enterprise workplace communication tool, the other a consumer dating and social networking platform.
Jones's career has attracted attention in business and technology media as an example of executive leadership across multiple sectors of the technology industry. Her appointments to CEO roles at both Slack and Bumble were covered by major outlets including ''[[The New York Times]]'',<ref name="nyt-bumble" /> ''[[Bloomberg News]]'',<ref name="bloomberg-exit" /> ''[[Fortune (magazine)|Fortune]]'',<ref name="fortune-slack" /> ''[[Fast Company]]'',<ref name="fastco-interview" /> and the ''[[Boston Globe]]''.<ref name="globe-ai" />


Her relatively brief tenures at both Slack (approximately ten months) and Bumble (approximately one year) also became part of a broader discussion in the technology industry about the challenges facing externally hired CEOs, particularly those succeeding founders at companies with strong founder-identified cultures. At Slack, she succeeded co-founder Stewart Butterfield; at Bumble, she succeeded founder Whitney Wolfe Herd, who ultimately returned to the CEO role after Jones's departure.<ref name="fortune-resign" /><ref name="bloomberg" />
Her profile in the Belgian financial newspaper ''L'Echo'' highlighted her analytical approach and pragmatism as defining characteristics of her leadership style.<ref name="lecho" />


Following her departure from Bumble, Jones's move into advisory and board roles at firms such as Silversmith Capital Partners and Validity Inc. indicated a transition toward leveraging her operational experience in a governance and strategic advisory capacity within the technology investment ecosystem.<ref name="silversmith" /><ref name="validity" />
''Fortune'' included Jones in its coverage of notable women executives in September 2025, recognizing her move to the Validity board of directors as part of its tracking of significant leadership changes among women in business.<ref name="fortune-movers" />


== References ==
== References ==
<references />
<references />


[[Category:1979 births]]
[[Category:Living people]]
[[Category:Business executives]]
[[Category:Business executives]]
[[Category:American people]]
[[Category:American people]]
[[Category:1979 births]]
[[Category:Living people]]
[[Category:Brazilian emigrants to the United States]]
[[Category:Brazilian emigrants to the United States]]
[[Category:Brazilian-American businesspeople]]
[[Category:People from São Paulo]]
[[Category:University of Michigan alumni]]
[[Category:University of Michigan alumni]]
[[Category:American technology executives]]
[[Category:American women chief executives]]
[[Category:American women chief executives]]
[[Category:American technology chief executives]]
[[Category:Salesforce people]]
[[Category:Salesforce people]]
[[Category:Microsoft people]]
[[Category:Microsoft people]]
[[Category:People from São Paulo]]
[[Category:Brazilian-American people]]
[[Category:American chief executives of technology companies]]
[[Category:American chief executives]]
[[Category:Women in technology]]
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Latest revision as of 06:30, 24 February 2026




Lidiane Jones
Lidiane Jones
BornTemplate:Birth year and age
BirthplaceSão Paulo, Brazil
NationalityBrazilian-American
OccupationBusiness executive
Known forCEO of Bumble, CEO of Slack Technologies

Lidiane Jones (born 1979) is a Brazilian-American business executive who served as the chief executive officer (CEO) of Bumble, the online dating and social networking platform, from January 2024 to March 2025. Before joining Bumble, she served as CEO of Slack Technologies, the workplace messaging platform owned by Salesforce, from January 2023 to November 2023. Jones's career in the technology industry has spanned leadership roles at several prominent companies, including Salesforce, Sonos, and Microsoft.[1] Following her departure from Bumble in early 2025, Jones transitioned into advisory and board roles in the technology and business sectors, joining Silversmith Capital Partners as a senior advisor and the board of directors of Validity Inc.[2][3]

Early Life

Lidiane Jones was born in 1979 in São Paulo, Brazil.[1] She grew up in Brazil before relocating to the United States to pursue higher education and a career in the technology industry. Details about her early family life and upbringing in São Paulo remain largely private, though her trajectory from Brazil to senior leadership positions at major American technology companies has been noted in business media coverage.[4]

Education

Jones attended the University of Michigan, where she completed her studies.[1] Her educational background in technology and business helped prepare her for a career that would span multiple sectors of the technology industry, from enterprise software to consumer hardware to social networking platforms.

Career

Early Career at Microsoft and Sonos

Before rising to CEO-level positions, Jones held executive roles at Microsoft and Sonos, gaining experience across both software and hardware technology companies.[1] These positions provided her with a broad foundation in technology product development, management, and strategy that would inform her later leadership roles.

Salesforce

Jones held executive positions at Salesforce, the cloud-based software company, where she built her reputation as a technology leader.[1] Her work at Salesforce positioned her within the enterprise software ecosystem and gave her direct exposure to the company's expanding portfolio, which included the workplace messaging platform Slack Technologies following Salesforce's acquisition of the company in 2021.

CEO of Slack Technologies

In December 2022, it was announced that Jones would become the CEO of Slack Technologies, succeeding co-founder Stewart Butterfield, who stepped down from the role.[5] She officially assumed the position in January 2023, becoming responsible for guiding the workplace collaboration platform as it continued its integration into the broader Salesforce ecosystem.[1]

During her tenure at Slack, Jones focused on several strategic priorities, including the deeper integration of Slack's products with Salesforce's suite of enterprise tools. In a June 2023 interview with Fortune, she discussed her approach to managing the platform's evolution within the Salesforce framework, emphasizing both the preservation of Slack's distinct identity and the potential advantages of tighter integration with Salesforce's customer relationship management tools.[6]

Jones also directed attention toward the incorporation of artificial intelligence into Slack's product offerings. In a May 2023 interview with the Boston Globe, she outlined her vision for leveraging AI to enhance the platform's capabilities and assist in the rollout of new products.[7] Her interest in applying AI tools to workplace communication reflected a broader industry trend, as numerous technology companies sought to integrate generative AI features into their platforms during 2023.

In an interview with Fast Company early in her tenure, Jones discussed her management philosophy and her goals for leading Slack through a transitional period as a Salesforce-owned subsidiary.[4] She emphasized the importance of maintaining Slack's culture while positioning the platform for growth within a larger corporate structure.

Jones served as Slack CEO for less than a year. In November 2023, it was announced that she would step down from the position to take on a new role as CEO of Bumble, the online dating platform.[8]

CEO of Bumble

Jones's appointment as CEO of Bumble was announced in November 2023, coinciding with the announcement that Bumble founder Whitney Wolfe Herd would step down as CEO but remain involved with the company as executive chair.[9][8] Jones officially began her role as Bumble CEO in January 2024, becoming responsible for overseeing the dating and social networking company, which operated multiple platforms including the flagship Bumble app and Badoo.[10]

Her appointment represented a significant transition for Bumble, as Wolfe Herd had been closely identified with the company since its founding. Jones brought a technology-focused executive background that differed from Wolfe Herd's entrepreneurial profile, and her hiring signaled an emphasis on operational and technical leadership for the company's next phase.[9]

During her time as Bumble CEO, Jones oversaw changes to the platform's features and business strategy. However, her tenure proved to be relatively brief and was marked by challenges. In January 2025, it was reported that Jones would resign from the role, with Wolfe Herd returning as CEO.[11] Fortune reported that her departure came after the company made controversial changes to its product, including the removal of a signature feature, and amid broader challenges facing the online dating industry.[11]

Bumble founder Whitney Wolfe Herd later stated in an interview that she had not originally planned to return as CEO but felt compelled to do so after witnessing the toll the role had taken on Jones.[12] Wolfe Herd described relating to the experience of burnout that Jones faced in the position.[12]

Jones's departure from Bumble was reported by multiple outlets, including NDTV, which confirmed that Wolfe Herd assumed the CEO role following Jones's resignation.[13]

Following Jones's departure, Bumble under Wolfe Herd's returned leadership undertook a significant restructuring, including cutting 240 roles in a move aimed at saving $40 million annually and funding technology innovation.[14]

Post-Bumble Advisory and Board Roles

After leaving Bumble, Jones moved into advisory and governance positions in the business and technology sectors. In May 2025, it was announced that she had joined Silversmith Capital Partners, a growth equity firm, as a senior advisor. The announcement described Jones as "an accomplished technology executive and former CEO of Slack and Bumble."[2]

In September 2025, Validity Inc., a provider of marketing and customer data intelligence solutions, announced that Jones had been appointed to its board of directors.[3] The appointment was noted by Fortune as part of its coverage of notable executive moves among women in business.[15]

Personal Life

Jones holds both Brazilian and American citizenship, having been born in São Paulo, Brazil, and having built her career in the United States.[1] She has generally maintained a low public profile regarding her personal life, with media coverage focusing primarily on her professional activities. Her educational background at the University of Michigan and her subsequent career trajectory from enterprise technology to consumer platforms have been the primary subjects of public interest.[1][4]

Recognition

Jones's career has attracted attention in business and technology media as an example of executive leadership across multiple sectors of the technology industry. Her appointments to CEO roles at both Slack and Bumble were covered by major outlets including The New York Times,[9] Bloomberg News,[8] Fortune,[6] Fast Company,[4] and the Boston Globe.[7]

Her profile in the Belgian financial newspaper L'Echo highlighted her analytical approach and pragmatism as defining characteristics of her leadership style.[10]

Fortune included Jones in its coverage of notable women executives in September 2025, recognizing her move to the Validity board of directors as part of its tracking of significant leadership changes among women in business.[15]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Meet Lidiane Jones, the new Slack CEO succeeding Stewart Butterfield".Business Insider.2022-12.https://web.archive.org/web/20230209031500/https://www.businessinsider.com/meet-lidiane-jones-the-new-slack-ceo-succeeding-stewart-butterfield-2022-12.Retrieved 2026-02-24.
  2. ↑ 2.0 2.1 "Former Slack CEO Lidiane Jones Joins Silversmith Capital Partners as Senior Advisor".Business Wire.2025-05-19.https://www.businesswire.com/news/home/20250519657554/en/Former-Slack-CEO-Lidiane-Jones-Joins-Silversmith-Capital-Partners-as-Senior-Advisor.Retrieved 2026-02-24.
  3. ↑ 3.0 3.1 "Validity Adds Former Slack, Bumble CEO Lidiane Jones to Board of Directors".PR Newswire.2025-09-10.https://www.prnewswire.com/news-releases/validity-adds-former-slack-bumble-ceo-lidiane-jones-to-board-of-directors-302551818.html.Retrieved 2026-02-24.
  4. ↑ 4.0 4.1 4.2 4.3 "Lidiane Jones Slack new CEO interview".Fast Company.2023.https://web.archive.org/web/20230419225737/https://www.fastcompany.com/90859543/lidiane-jones-slack-new-ceo-interview.Retrieved 2026-02-24.
  5. ↑ "Slack CEO to quit Salesforce in Jan 2023; Lidiane Jones to be new CEO".Times Now.2022-12.https://www.timesnownews.com/business-economy/companies/slack-ceo-to-quit-salesforce-in-jan-2023-lidiane-jones-to-be-new-ceo-article-96053642.Retrieved 2026-02-24.
  6. ↑ 6.0 6.1 "Lidiane Jones Slack CEO interview: Salesforce integration".Fortune.2023-06-01.https://archive.today/20230601123544/https://fortune.com/2023/06/01/lidiane-jones-slack-ceo-interview-salesforce-integration/.Retrieved 2026-02-24.
  7. ↑ 7.0 7.1 "Slack CEO looks to artificial intelligence for help rolling out new products".The Boston Globe.2023-05-28.https://archive.today/20230529234907/https://www.bostonglobe.com/2023/05/28/business/slack-ceo-looks-artificial-intelligence-help-rolling-out-new-products/.Retrieved 2026-02-24.
  8. ↑ 8.0 8.1 8.2 "Slack CEO Steps Down After Less Than a Year for Post at Bumble".Bloomberg News.2023-11-06.https://www.bloomberg.com/news/articles/2023-11-06/slack-ceo-steps-down-after-less-than-a-year-for-post-at-bumble.Retrieved 2026-02-24.
  9. ↑ 9.0 9.1 9.2 "Bumble CEO Whitney Wolfe Herd to Step Down".The New York Times.2023-11-06.https://www.nytimes.com/2023/11/06/business/bumble-ceo-whitney-wolfe-herd-step-down.html.Retrieved 2026-02-24.
  10. ↑ 10.0 10.1 "Lidiane Jones: la perspicacité et le pragmatisme au service de Bumble".L'Echo.2024.https://web.archive.org/web/20240517221959/https://www.lecho.be/dossier/portraits/lidiane-jones-la-perspicacite-et-le-pragmatisme-au-service-de-bumble/10504829.html.Retrieved 2026-02-24.
  11. ↑ 11.0 11.1 "Bumble's new CEO is already leaving the company months after killing its signature feature".Fortune.2025-01-17.https://fortune.com/2025/01/17/bumble-ceo-lidiane-jones-resignation-whitney-wolfe-herd/.Retrieved 2026-02-24.
  12. ↑ 12.0 12.1 "Bumble founder says she returned after seeing ex-CEO burnout".Tech in Asia.2025-05-11.https://www.techinasia.com/news/bumble-founder-says-she-returned-after-seeing-ex-ceo-burnout.Retrieved 2026-02-24.
  13. ↑ "Bumble CEO Lidiane Jones Resigns, Founder To Take On Role Of Chief Executive".NDTV.2025-05-17.https://www.ndtv.com/world-news/bumble-ceo-lidiane-jones-resigns-founder-to-take-on-role-of-chief-executive-7497185.Retrieved 2026-02-24.
  14. ↑ "Bumble shares soar after dating app announces major job cuts".Fast Company.2025-06-25.https://www.fastcompany.com/91358231/bumble-shares-soar-after-dating-app-announces-major-job-cuts.Retrieved 2026-02-24.
  15. ↑ 15.0 15.1 "Linda Yaccarino's first big hire after leaving X, former Bumble CEO's new gig, and women execs to watch this week".Fortune.2025-09-10.https://fortune.com/2025/09/10/movers-and-shakers-women-execs-september-2025/.Retrieved 2026-02-24.

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