Mark Gurman

Mark Gurman
Nationality	American
Occupation	Technology journalist, newsletter author
Employer	Bloomberg News
Known for	Apple Inc. reporting, Power On newsletter

Mark Gurman is an American technology journalist who serves as a senior reporter at Bloomberg News, where he covers Apple Inc. and the broader consumer technology industry. He is the author of Bloomberg's Power On newsletter, a weekly publication focused on Apple's product development, corporate strategy, and executive leadership. Gurman has established himself as one of the most prominent reporters covering Apple, regularly breaking news about the company's unreleased products, internal software development timelines, and executive succession planning. His reporting has been widely cited by major technology publications including MacRumors, 9to5Mac, and other outlets that track Apple's product ecosystem. Gurman's coverage spans the full range of Apple's business, from hardware launches such as the iPhone, Mac, and AirPods lines to software developments including iOS updates and the Siri virtual assistant, as well as corporate matters such as CEO succession. His scoops and analyses have made the Power On newsletter a primary source for industry observers, investors, and consumers seeking advance information about Apple's strategic direction.

Career

Bloomberg News

Mark Gurman works as a senior reporter at Bloomberg News, where his beat centers on Apple Inc. His primary vehicle for reporting is the Power On newsletter, a Bloomberg publication through which he delivers weekly analysis, scoops, and commentary on Apple's product pipeline, software roadmap, and corporate strategy. The newsletter has become a significant source of Apple-related news, frequently cited and amplified by other technology media outlets.

Gurman's reporting covers a broad spectrum of Apple's operations. His work encompasses hardware product launches, software development cycles, supply chain dynamics, and executive leadership matters. His reports are notable for their specificity, often detailing internal product codenames, anticipated release windows, and technical challenges facing Apple's engineering teams.

Product Reporting

A significant portion of Gurman's journalism involves reporting on Apple's upcoming product releases before they are officially announced. His coverage provides detailed accounts of products in development, their expected specifications, and their anticipated launch timelines.

In February 2026, Gurman reported that Apple was preparing to launch multiple new products over a period of several weeks. According to his reporting, the company was readying the iPhone 17e, updated iPads, and new Mac computers as part of what he described as a "2026 product blitz." This reporting was subsequently picked up by other outlets, including 9to5Mac, which noted that Apple was "reportedly preparing to launch several new products soon, including a low-cost MacBook, M5 MacBook Air, iPhone 17e, and more."

In March 2026, Gurman reported on Apple's new AirPods Max 2 headphones, offering analysis that examined "the line between marketing and genuine innovation." In the same newsletter edition, he also covered changes in Apple's retail store pricing. In his Power On newsletter, Gurman opined that most of Apple's product announcements that month "were as incremental as ever," a characterization that was reported on by MacRumors and other technology publications.

Software and Siri Coverage

Gurman has reported extensively on Apple's software development efforts, particularly those related to the Siri virtual assistant and the iOS operating system. His reporting has provided insight into the internal challenges Apple faces in advancing its artificial intelligence and software capabilities.

In February 2026, Gurman reported that Apple's "long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks," a development that could potentially push back the release timeline. His reporting detailed issues encountered during internal testing phases, referencing specific iOS version numbers including iOS 26.4, iOS 26.5, and iOS 27. This report illustrated Gurman's access to information about Apple's internal software testing processes, a subject the company does not typically discuss publicly.

Additionally, Gurman reported on the intersection of Apple's software development and third-party partnerships. In February 2026, he reported that Tesla's plans to support Apple's CarPlay feature in its vehicles had been "held back by the need for changes in iOS 26's Maps app," indicating that the adoption of CarPlay by Tesla was contingent on specific software updates from Apple. The same newsletter edition also addressed delays related to Apple's new Siri features.

Design and Interface Reporting

Gurman's reporting extends to Apple's design philosophy and user interface decisions. In March 2026, he reported on the future of Apple's "Liquid Glass" interface design language, stating that the new interface approach "isn't going anywhere anytime soon despite a shake-up in the company's design ranks." The same newsletter edition covered topics including Apple's Siri development, home hub products, and the anticipated foldable iPhone. This reporting demonstrated Gurman's coverage of Apple's design leadership and internal organizational changes alongside product development news.

Executive and Succession Coverage

Beyond product and software reporting, Gurman has covered Apple's corporate leadership and succession planning. In March 2026, as Apple approached its 50th anniversary, Gurman published a major feature article on Bloomberg titled "Apple's Heir Apparent Steps Into the Spotlight," which reported that John Ternus was "likely the next CEO" of Apple. The article described how "the wheels of succession are in motion" at the company, with Ternus, who serves as Apple's senior vice president of hardware engineering, stepping into a more prominent public role. This feature represented a significant piece of corporate journalism, addressing one of the most closely watched questions in the technology industry: who will succeed Tim Cook as CEO of the world's most valuable company.

Reporting Style and Influence

Gurman's reporting style is characterized by its specificity and frequency. Through the weekly Power On newsletter, he maintains a regular cadence of Apple-related scoops and analysis. His newsletters typically cover multiple topics in a single edition, combining product news, software updates, corporate strategy, and industry commentary.

His work is frequently cited by secondary technology publications, which amplify his reports to broader audiences. MacRumors, 9to5Mac, and other Apple-focused media outlets regularly reference Gurman's newsletter items, attributing information to his reporting. This pattern of citation indicates the degree to which Gurman's reporting sets the agenda for Apple-related news coverage across the technology media landscape.

Gurman's willingness to offer editorial commentary alongside factual reporting is also notable. His characterization of Apple's March 2026 product announcements as "incremental" demonstrated a readiness to evaluate the company's output critically, rather than simply reporting on product specifications and release dates.

Recognition

Gurman's position as a leading Apple reporter is reflected in the extent to which his reporting is treated as authoritative by other media organizations. Technology publications such as MacRumors and 9to5Mac routinely publish articles based on his newsletter items and Bloomberg reports, often citing him by name in their headlines. The practice of crediting Gurman specifically, rather than merely citing Bloomberg, reflects his individual reputation within the technology journalism community.

His feature-length reporting, such as the March 2026 article on Apple's CEO succession, demonstrates the scope of his access and the significance attributed to his work by Bloomberg, which published the piece as a prominent feature on its platform.

Legacy

Gurman's career at Bloomberg has coincided with a period of intense public and investor interest in Apple's product strategy, artificial intelligence initiatives, and leadership succession. His reporting has contributed to the broader public understanding of Apple's internal operations, a subject the company tightly controls through its corporate communications.

Through the Power On newsletter, Gurman has helped establish the newsletter format as a viable vehicle for technology journalism, combining breaking news, analysis, and commentary in a regular weekly publication. His coverage model — spanning hardware, software, design, corporate leadership, and third-party partnerships such as the Tesla CarPlay integration — represents a comprehensive approach to covering a single company across multiple dimensions.

His reporting on Apple's CEO succession, product pipeline, software challenges, and design direction in 2026 alone illustrates the breadth of his coverage and his role as a primary journalistic source on one of the world's largest and most influential technology companies.