Kritika Khurana

Kritika Khurana
Born	Kritika Khurana
Nationality	Indian
Occupation	Fashion blogger, content creator, influencer
Known for	That Boho Girl blog

Kritika Khurana, known online as That Boho Girl, is an Indian fashion blogger, content creator, and social media influencer. She began publishing fashion content online in the mid-2010s and built a following around her bohemian-inspired styling, lifestyle posts, and travel content, eventually becoming one of the recognizable names within India's fashion-blogging community. Operating primarily through her blog and Instagram presence under the "That Boho Girl" handle, Khurana has discussed having grown her content business into a seven-figure income enterprise over more than a decade of work. Beyond fashion, her output has expanded to include lifestyle, travel, and wellness content, with coverage in mainstream Indian press of her personal fitness routines and dietary practices. Her work has been profiled by Indian fashion and lifestyle publications including Grazia India, Cosmopolitan India, Hindustan Times, News18, and NDTV.

Career

Early blogging years

Khurana launched her fashion blog, That Boho Girl, in the mid-2010s. In a September 2025 interview with Hindustan Times, she stated that she had been working in content creation for eleven years, placing the start of her blog around 2014. She has described the early period of her work as one in which the Indian influencer economy was nascent, with limited established pathways for monetization and few peers operating in the fashion-blogging space. According to her own account, she began without significant resources and built her audience gradually through consistent posting and a defined aesthetic point of view centered on bohemian fashion.

The "boho" identity — a shortened form of bohemian — became the central brand of her output, encompassing flowing silhouettes, layered styling, prints, and a relaxed visual register that distinguished her from peers focused on streetwear, luxury, or traditional Indian fashion. Over time, this branding extended from her blog into her Instagram handle, her public persona, and the way mainstream press refers to her, with outlets including NDTV, Hindustan Times, Grazia India, and News18 routinely identifying her as "Boho Girl Kritika Khurana" or "Kritika Khurana, aka That Boho Girl."

Growth as an influencer

By 2020, Khurana had become an established presence in Indian fashion influencer circles. In an October 2020 feature, Grazia India profiled the contents of her personal wardrobe, describing it as a mixture of athletic separates and luxury handbags and characterizing her style as "eclectic and luxurious." The feature placed her among the fashion influencers whose personal collections were considered of interest to the magazine's readership, indicating the degree to which she had transitioned from blogger to recognized fashion personality.

Her work has been situated by industry analysts within the broader expansion of the Indian influencer marketing economy. An April 2024 industry report by Comscore on the rising tide of social media influencers in India identified influencer marketing as having emerged as a widely adopted strategy in the country's digital advertising landscape, a context within which content creators such as Khurana have built professional careers.

In September 2025, Khurana discussed her business model in a Hindustan Times interview, stating that she had built a seven-figure income from her content creation work. In the same interview, she offered practical advice for aspiring creators, focusing on consistency, identification of a clear niche, and treating content creation as a long-term business rather than a short-term pursuit. A few weeks later, News18 published a related feature in September 2025 titled "From Blogger To Influencer: Kritika Khurana's Tips For Aspiring Creators," in which she expanded on her transition from blogging to multi-platform influencer work and shared further guidance for those entering the field.

Public controversy

In February 2024, Khurana became the subject of online criticism after she posted an Instagram video in which she filmed two strangers saying goodbye to one another in a public setting. The Indian Express reported on the backlash, with social media users questioning whether Khurana had obtained the consent of the individuals before recording and sharing the video on her account, which has a substantial follower base. The episode contributed to a broader public discussion in India about consent, privacy, and the ethical practices of content creators when filming members of the public.

Wellness and lifestyle content

In addition to fashion content, Khurana has produced lifestyle and wellness material that has been covered by mainstream Indian press. In April 2026, NDTV reported that Khurana had completed the 75 Hard Challenge, a 75-day program emphasizing mental and physical discipline, and that she had lost approximately five kilograms during the program. NDTV's coverage detailed six rules she said she followed during the challenge, presenting them as a framework for discipline-building rather than as a weight-loss regimen.

The following day, NDTV published a companion article focused on Khurana's diet during the same 75-day period, examining the daily eating habits she described as contributing to her weight loss and consistency. The piece emphasized routine habits over restrictive dieting.

The wellness coverage marked an expansion of Khurana's public-facing content beyond fashion styling into broader lifestyle topics, a trajectory shared by many long-tenured Indian influencers who have diversified content categories as their audiences have aged with them.

Recognition

Khurana has been featured in Indian fashion and lifestyle publications including Grazia India, Cosmopolitan India, Hindustan Times, News18, NDTV, and The Indian Express. Grazia India's October 2020 wardrobe feature treated her personal style and possessions as subject matter for editorial coverage, a treatment usually reserved for established fashion personalities.

In January 2026, Cosmopolitan India published a recap of past standout winners from its Cosmopolitan Blogger & Creator Awards – Lifestyle Edition, surveying creators who had been recognized through the awards program. The recap profiled creators making lifestyle content in India in the context of an industry the magazine described as having grown into a substantial editorial category.

Her recognition by NDTV in 2026 with two consecutive feature articles about her personal wellness routine reflected the degree to which a national general-news outlet treated her daily habits as content of interest to a mainstream readership, a benchmark commonly used to assess influencer reach beyond niche fashion audiences.