Jasper Story
| Jasper Story | |
| Occupation | Entrepreneur, software developer |
|---|---|
| Known for | Co-founder and CEO of Yarn |
Jasper Story is an American entrepreneur and software developer. He is the co-founder and chief executive officer of Yarn, an artificial intelligence company that enables teams to create sales and marketing videos without prior video production experience. Yarn was part of the Y Combinator Winter 2024 batch.[1]
Career
Before founding Yarn, Story worked in a variety of roles. He has experience as a developer, designer, and project manager, and previously worked at Google. He also worked as a high school math teacher.
Story co-founded Yarn in 2023 alongside Nicole Atack, who serves as the company's chief technology officer. The company was initially headquartered in San Francisco and is associated with New York City. Their Y Combinator group partner was Pete Koomen.
Yarn is a business-to-business platform that uses AI to help founders, salespeople, and marketers produce professional-quality product and sales videos. The tool is designed to streamline what has traditionally been a time-consuming process — conventional video editing workflows can take one to four hours to produce even short videos. According to the company, Yarn allows users to create videos roughly five times faster than recording with tools such as Loom.[2]
The platform incorporates several AI-driven technologies, including text-to-speech, computer vision, and large language models. Key features include a "part-synthetic talking head" capability, which allows users to reuse existing talking head clips or generate new sentences without reshooting. Other features include automated product demo editing, generative branded overlays, caption generation, eye contact correction, and studio-quality voice enhancement. The company positions its output quality as comparable to the video content produced by companies such as Notion, Linear, and Stripe.
Teams use Yarn to produce a range of content including sales collateral, product launch videos, use-case demonstrations, training guides, and feature update announcements for platforms like Twitter and LinkedIn. Notable users include the team at Clay, whose co-founder Varun Anand has described the tool as having changed how the company thinks about video content production at scale.
At the time of its founding, Yarn operated with a team of two people — Story and Atack.
References
- ↑ "Yarn – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-18.
- ↑ "Yarn". 'Yarn}'. Retrieved 2026-03-18.