Haggle Pratham Bansal

Pratham Bansal
Occupation	Entrepreneur, founder
Known for	Founder of Lanesurf

Pratham Bansal is an entrepreneur and the founder of Lanesurf, a technology company that develops voice-based artificial intelligence tools for booking freight carriers. Lanesurf's platform automates the process of finding, vetting, and negotiating with carriers in the freight logistics industry.

Career

Bansal founded Lanesurf to address inefficiencies in freight brokerage operations, particularly the time-intensive process of contacting and booking carriers. The company's core product is an AI-powered coordinator that can simultaneously communicate with over 100 carriers by phone, negotiate rates within predefined limits, and verify carrier compliance before booking loads.

Lanesurf's platform performs several functions for freight brokerages and logistics providers. Its compliance and fraud prevention system verifies phone legitimacy, dispatcher history, Federal Motor Carrier Safety Administration (FMCSA) registration, certificate of insurance (COI) status, and a driver's live location within seconds. The system also provides real-time carrier rate quotes to help brokers price loads more accurately before sending rates to shippers, rather than relying on historical or estimated pricing.

The AI coordinator uses real-time data signals including carrier lane preferences, fuel prices, and weather conditions to optimize carrier selection and negotiate rates. According to a case study published on the company's website, a produce brokerage using Lanesurf reduced its booking time by 80 percent and increased margins by 8 percent per load.

Lanesurf's clients include logistics providers that serve major companies such as Walmart, Sysco, and Lipman Family Farms, as indicated by branding on the company's website.

Bansal is originally from Delhi, India.