Eva Herget
| Eva Herget | |
| Occupation | Entrepreneur, CEO |
|---|---|
| Known for | Co-founder and CEO of Misprint |
Eva Herget is an American entrepreneur and the co-founder and CEO of Misprint, a marketplace and pricing analytics platform for collectible trading cards. Misprint participated in Y Combinator's Winter 2025 batch and is based in New York City.[1]
Career
Herget founded Misprint to address what the company identifies as a central problem in the collectibles market: opaque and inconsistent pricing. Collectors, investors, and hobbyists have traditionally relied on fragmented data from auction houses, online forums, and reseller platforms to estimate the value of trading cards. Misprint combines real-time pricing analytics with a buy-and-sell marketplace, aiming to function more like a financial exchange than a conventional collectibles platform.[2]
The platform focuses primarily on graded Pokémon cards, offering listings with buy and sell prices alongside grading information from services such as PSA and CGC. Misprint's pricing models draw on a combination of domain expertise in the trading card market and machine learning algorithms, which the company describes as a key differentiator from existing marketplaces that lack robust, real-time valuation tools.[1]
Prior to founding Misprint, Herget had direct experience in the trading card market as a seller. According to the company's Y Combinator profile, she generated approximately $500,000 in annual recurring revenue within three months of taking her Pokémon card–selling side business full-time. This firsthand experience in the collectibles industry informed the development of Misprint's product and its focus on pricing transparency.[1]
Misprint was among the companies showcased at Y Combinator's Winter 2025 Demo Day in March 2025. The company has been characterized in coverage of the batch as one of several consumer-focused startups selected for the cohort. The platform is categorized by Y Combinator under the marketplace and consumer sectors.[1]
The company has indicated ambitions to expand beyond Pokémon cards into additional collectible categories, including sports cards, comics, and other emerging segments within the broader global collectibles market.
References
- ↑ 1.0 1.1 1.2 1.3 "Misprint – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-18.
- ↑ "Misprint: Buy and Sell Pokémon Cards". 'Misprint}'. Retrieved 2026-03-18.