Cards Eva Herget
| Eva Herget | |
| Occupation | Entrepreneur, CEO |
|---|---|
| Known for | Co-founder and CEO of Misprint |
Eva Herget is an American entrepreneur and the co-founder and CEO of Misprint, an online marketplace for buying and selling Pokémon cards. The company, which has been described as "Robinhood for Pokémon cards," combines real-time pricing analytics with a transactional marketplace to address what it identifies as opaque pricing in the collectibles industry.[1] Misprint was part of Y Combinator's Winter 2025 batch.
Career
Before founding Misprint, Herget operated a Pokémon card–selling business as a side project. After taking it full-time, she generated $500,000 in annual recurring revenue within three months, an experience that demonstrated the scale of consumer demand in the trading card market.[2]
Herget co-founded Misprint to address a persistent problem in the collectibles market: the difficulty of determining the true value of trading cards. Collectors, investors, and hobbyists had historically relied on fragmented data from auction houses, online forums, and reseller platforms. Misprint combines accurate pricing analytics—powered by machine learning and domain-specific expertise—with a streamlined buy-and-sell marketplace. The platform supports graded cards from services such as PSA and CGC, as well as ungraded cards in various conditions.[3]
According to the company's Y Combinator profile, building Misprint's pricing models requires "extensive data infrastructure, deep domain expertise, and cutting-edge ML," and the company positions its combination of insider trading card knowledge and machine learning as a competitive advantage over existing marketplaces that lack robust real-time analytics.[4]
Misprint was included in TechCrunch's list of "10 startups to watch from Y Combinator's W25 Demo Day" in March 2025.[5] The company is based in New York and operates in the marketplace and consumer sectors. While currently focused on Pokémon cards, Misprint has indicated potential expansion into adjacent collectible categories such as sports cards and comics, targeting the global collectibles market valued in the tens of billions of dollars.
References
- ↑ "Misprint – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-19.
- ↑ "Misprint – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-19.
- ↑ "Misprint: Buy and Sell Pokémon Cards". 'Misprint}'. Retrieved 2026-03-19.
- ↑ "Misprint – Y Combinator". 'Y Combinator}'. Retrieved 2026-03-19.
- ↑ "10 startups to watch from Y Combinator's W25 Demo Day". 'TechCrunch}'. Retrieved 2026-03-19.