Austin Gayne

Austin Gayne
Occupation	Entrepreneur, CEO
Known for	Founder of SuperX (activewear company) and Superx (𝕏 growth analytics tool)

Austin Gayne is an American entrepreneur and the founder and CEO of multiple ventures operating under the SuperX name. He is known for founding a pop culture-inspired activewear company that partners with major entertainment brands including Marvel and Disney, as well as a separate software product, Superx, described as an "all-in-one growth OS" for creators on the social media platform 𝕏 (formerly Twitter).

Career

SuperX Apparel

Gayne founded SuperX, a superhero and pop culture-inspired gym wear company based in Nashville, Tennessee. The company designs activewear merchandise featuring characters from major entertainment franchises. SuperX has established licensing partnerships with brands including Marvel, Disney, and Transformers, producing collections based on characters such as Spider-Man. In a 2025 interview with Business Insider, Gayne, described as 29 years old at the time, discussed the impact of tariffs on the company's supply chain, noting that SuperX had previously sourced materials from China and pivoted in response to changing trade policies.

Prior to founding SuperX apparel, Gayne was also involved with S-FORCE Watches, as noted in a 2022 feature in Nashville Voyager.

Superx (𝕏 Analytics Platform)

Gayne also created Superx, a software tool designed for content creators on the 𝕏 platform. The product is a Chrome extension and web application that provides analytics, audience insights, and content planning features to help users grow their presence on the platform. According to its product page, Superx offers tools including a "Content Studio" and "Inspiration" features aimed at helping creators develop and schedule posts. The tool has been used by over 1,400 creators and was featured on the Chrome Web Store and Product Hunt, where it earned a top post badge.

Personal life

Gayne is based in Nashville, Tennessee.