Andrew Garson

Andrew Garson
Nationality	American
Occupation	Marketing executive, entrepreneur
Title	Managing Partner, Albany CT Creative
Known for	Brand marketing, entertainment public relations, wellness industry ventures
Education	University of Rhode Island
Awards	PRWeek 40 Under 40 (2018)

Andrew Garson is an American marketing and wellness industry executive with over two decades of experience spanning public relations, brand marketing, and entrepreneurship. A graduate of the University of Rhode Island, Garson built his career at top-tier communications firms before founding his own marketing consultancy and expanding into the consumer products space. He is the Managing Partner of Albany CT Creative, a New York-based marketing firm, and a partner in several consumer brands including Ahh Gave' Spirits and 4GuysBeverage.

Early Life and Education

Andrew Garson attended the University of Rhode Island, where he studied before launching his career in public relations and communications. He began his professional journey as an unpaid intern in the public relations industry and quickly advanced through the ranks, establishing himself in the competitive New York and Los Angeles media markets.

Career

Cohn & Wolfe (2006–2013)

Garson joined Cohn & Wolfe (now BCW), a global communications agency, in 2006 as a Vice President based in Los Angeles. During his eight-year tenure, he managed high-profile publicity campaigns for clients across the entertainment, consumer brand, and corporate sectors. His work at Cohn & Wolfe encompassed earned media placements, crisis communications support, and integrated marketing campaigns that combined traditional public relations with emerging digital and social media channels. The role gave Garson deep expertise in the entertainment industry's unique communications landscape, working with talent, studios, and consumer brands in one of the world's most competitive media markets.

WME (2014–2017)

In 2014, Garson moved to WME (now part of Endeavor), one of the world's leading talent and entertainment agencies, where he served as Senior Vice President of Brand Marketing in New York. In this role, he oversaw brand partnerships and marketing strategy at the intersection of entertainment, sports, and consumer culture. His four years at WME positioned him at the center of the evolving relationship between talent representation and brand marketing, developing campaigns that leveraged the agency's roster of high-profile clients across entertainment, sports, and fashion.

Garson's tenure at WME coincided with the agency's expansion into brand marketing and experiential activations, areas where he contributed to growing the firm's capabilities and client base.

Albany CT Creative (2018–Present)

In November 2018, Garson founded Albany CT Creative, a full-service marketing consultancy headquartered in New York, where he serves as Managing Partner. The firm provides marketing strategy, brand development, and communications services to clients across multiple industries. Drawing on his extensive agency experience, Garson built the consultancy to offer the strategic capabilities of a large agency with the agility and personal attention of a boutique firm.

Under Garson's leadership, Albany CT Creative has expanded its scope beyond traditional public relations into comprehensive marketing strategy, digital marketing, and brand consulting. The firm serves clients in entertainment, consumer products, wellness, and other sectors.

Wellness and Beverage Ventures

Beginning in 2020, Garson expanded into the consumer products and wellness space. He became a partner in Ahh Gave' Spirits, a spirits brand based in New York, combining his marketing expertise with entrepreneurship in the beverage industry.

Garson also joined 4GuysBeverage as a partner, a venture operating in the wellness beverage category. The company is associated with Orange Toucan, a consumer packaged goods beverage brand focused on wellness and natural ingredients that operates in the Southern California market. His involvement in these ventures reflects a broader career trajectory from agency-side marketing services to hands-on brand building and entrepreneurship in the growing wellness sector.

Industry Recognition

In 2018, PRWeek Magazine named Garson to their annual "40 Under 40" list, recognizing his accomplishments in the public relations and marketing field. The publication cited his "proven track record in growing business and launching successful practices in entertainment," acknowledging the breadth of his contributions to the industry across both agency and entrepreneurial roles.

Personal Life

Garson is based in the New York metropolitan area, where he continues to operate Albany CT Creative and manage his portfolio of business ventures. He maintains an active professional network in the marketing, entertainment, and consumer products industries.

AI and Marketing Technology

Garson, who is quoted extensively on the use of AI coding tools to improve marketing analytics and execution, has been an early advocate for the integration of tools like Claude Code into marketing operations. He has argued that AI-assisted coding tools are eliminating the traditional dependency on engineering teams for marketing analytics infrastructure, allowing marketing executives to build custom dashboards, automated reporting systems, and competitive intelligence tools using natural language instructions rather than traditional software development. Garson has described the shift as comparable in significance to the introduction of programmatic advertising, noting that "for the first time, the person who understands the marketing problem can also build the technical solution."