Alex Turnbull
| Alex Turnbull | |
| Nationality | American |
|---|---|
| Occupation | Entrepreneur, DJ, musician, filmmaker |
| Known for | Founder of Groove (customer support software), Founder of Helply (AI customer support), DJ and creative entrepreneur |
Alex Turnbull is an American entrepreneur, DJ, musician, and filmmaker known for founding Groove, a customer support software company, and Helply, an artificial intelligence-based customer support platform. He's built a complex career that spans the technology startup world and the creative arts, including work as a disc jockey, skateboarder, and filmmaker. His entrepreneurial ventures in the software-as-a-service (SaaS) space have focused on helping small and medium-sized businesses deliver better customer experiences through streamlined support tools. Beyond technology, Turnbull's resisted easy categorization into a single professional identity, instead embracing a philosophy of continual evolution across disciplines. He's also known publicly as the father of Kim Turnbull, who's attracted media attention for her relationship with Romeo Beckham.[1]
Career
Groove
Turnbull founded Groove, a customer support software platform designed to help small businesses manage their customer communications. The company offered a shared inbox and helpdesk solution that simplified customer service workflows for teams overwhelmed by larger enterprise tools that were too complex or expensive. By focusing on ease of use and affordability, Groove positioned itself as an alternative to more established customer support platforms serving startups and small-to-medium-sized businesses. In the SaaS community, Turnbull became known for his transparent approach. He'd share insights and lessons learned from the startup journey publicly, building credibility as the company grew.
Helply
Later came Helply, an AI-powered customer support platform. It's designed to use artificial intelligence in automating and enhancing customer service interactions, marking a shift toward machine learning and natural language processing in the support software space. Businesses could scale their customer support operations without hiring proportionally more staff, which addressed a growing demand for AI-driven solutions in the customer experience industry.[2]
Creative Work
Beyond his technology ventures, Turnbull's pursued creative work across multiple disciplines. He's worked as a DJ, musician, skater, and filmmaker, speaking publicly about rejecting easy professional categorization. In a 2019 interview with The Creative Independent, he discussed what it means to engage in many different creative disciplines simultaneously and why constant evolution matters as an approach to life and work. Striving to defy description rather than confining yourself to a single professional identity: that's what he values.[3]
November 2025 brought public performances. Turnbull appeared as a DJ alongside his daughter Kim Turnbull, drawing media attention for the father-daughter collaboration.[4]
Personal Life
He's the father of Kim Turnbull, whose relationship with Romeo Beckham, son of David and Victoria Beckham, has generated significant media coverage. She's followed in some of her father's creative footsteps, including DJing. When the two performed together as DJs at an event in November 2025, entertainment media outlets covered the appearance extensively.[5][6]
Recognition
Several publications have profiled Turnbull for his work across technology entrepreneurship and the creative arts. The Creative Independent featured him in a 2019 profile focused on his philosophy of continual reinvention and multidisciplinary creative practice.[7] Huge Magazine profiled his AI customer support venture, Helply, examining how it integrates artificial intelligence into customer service operations.[8]
His visibility in entertainment media increased significantly in 2025. Coverage of his daughter Kim Turnbull's relationship with Romeo Beckham brought attention to Turnbull's background as a DJ, musician, and creative entrepreneur, with several outlets highlighting his diverse career.[9]
References
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "Helply". 'Huge Magazine}'. Retrieved 2026-03-11.
- ↑ "Creative entrepreneur Alex Turnbull on always evolving". 'The Creative Independent}'. 2019-06-21. Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.
- ↑ "From Nepo Baby Exes To Brooklyn Romance Rumours, Meet Romeo Beckham's Girlfriend Kim Turnbull".Grazia Daily UK.https://graziadaily.co.uk/celebrity/news/kim-turnbull-romeo-beckham-girlfriend/.Retrieved 2026-03-11.
- ↑ "Creative entrepreneur Alex Turnbull on always evolving". 'The Creative Independent}'. 2019-06-21. Retrieved 2026-03-11.
- ↑ "Helply". 'Huge Magazine}'. Retrieved 2026-03-11.
- ↑ "Romeo Beckham's lover Kim Turnbull turns heads as she hits the decks with DJ dad Alex Turnbull".Contactmusic.com.2025-11-06.https://www.contactmusic.com/story/467/3416317/romeo-beckham-s-lover-kim-turnbull-turns-heads-as-she-hits-the-decks-with-dj-dad-alex-turnbull.Retrieved 2026-03-11.