William Frederick Boulding

William Frederick Boulding
Born 1955
Ann Arbor
Fields Marketing
management and consumer relations
InstitutionsDuke University
Alma mater Swarthmore College
Wharton School of the University of Pennsylvania
Known forDynamic process model of service quality (1993)


William Frederic (Costs) Boulding (given birth to 1955) can be an American economist, teacher and academics administrator. He’s the dean from the Fuqua College of Business at Duke University or college.

Early life

Boulding was created 1955 in Ann Arbor while the fifth Kid child of Kenneth E. Boulding, an English-born economist, and Elise M. Boulding, a Norwegian-born sociologist.Boulding graduated from Swarthmore University, where he gained a bachelor's level in Economics in 1977. He signed up for the MBA system on the Wharton College of the College or university of Pa and switched towards the doctorate plan after Teacher Thomas S. Robertson prompted him to take action. He gained a PhD in Managerial Sciences and Applied Economics in 1986.


Boulding became a member of the faculty in the Fuqua College of Business at Duke College or university in 1984, where he trained marketing. One of is own learners was Tim Make, who afterwards became the CEO of Apple Inc.. He been successful Blair Sheppard as its dean in summertime 2011. By Feb 2013, he was fundraising towards a $100 million advertising campaign and growing the school's global reach in Brazil, South Africa, India, the center East and China. In July 2016, he recommended business college professors should play a larger function in civil culture to lessen their notion of elitism.Boulding has published analysis on administration and consumer relationships as well seeing that the healthcare sector. He continues to be published in lots of journals just like the Harvard Business Review, the Journal of Advertising, Advertising Research, the Journal of Advertising Analysis, the Journal of Customer Analysis, the American Center Journal, HEALTH CARE, the history of Emergency Medication, The American Journal of Managed Treatment, and THE BRAND NEW Britain Journal of Medication.Boulding serves for the panel of directors from the Graduate Management Admission Council, which is the owner of the Graduate Management Admission Check (GMAT). He also acts on the panel of managers of his alma mater, Swarthmore University.Boulding was against the general public Facilities Personal privacy & Security Work.

Selected publications

Articles, a range Boulding, William, et al. "A powerful process style of support quality: from anticipations to behavioral motives." Journal of advertising study 30.1 (1993): 7. Boulding, William, and Amna Kirmani. "A consumer-side experimental study of signaling theory: perform consumers perceive guarantees as indicators of quality?." Journal of Customer Study 20.1 (1993): 111-123. Boulding, William, et al. "A person relationship administration roadmap: What's known, potential pitfalls, and where you can proceed." Journal of advertising 69.4 (2005): 155-166. Manary, M. P., Boulding, W., Staelin, R., & Glickman, S. W. (2013). "The individual experience and wellness results." New Britain Journal of Medication, 368(3), 201-203.