Kevin Chandra
| Kevin Chandra | |
| Occupation | Entrepreneur, software executive |
|---|---|
| Known for | Co-founder and CEO of The Prompting Company |
Kevin Chandra is an Indonesian entrepreneur and the co-founder and CEO of The Prompting Company, a business-to-business software startup based in South San Francisco, California, that helps products gain visibility and recommendations within generative AI platforms such as ChatGPT, Google AI, Claude, Perplexity, Gemini, and DeepSeek. The company is a graduate of the Y Combinator Summer 2025 batch.[1]
Career
Kevin Chandra co-founded The Prompting Company to address a shift in how consumers discover products and services. As AI-powered search tools increasingly replace traditional search engines for product recommendations, the company developed a platform focused on generative engine optimization (GEO) — a discipline aimed at ensuring that brands and products are cited or recommended in AI-generated responses.[2]
In October 2025, The Prompting Company raised a $6.5 million seed round, as reported by TechCrunch and other outlets. The funding round accompanied an announcement that the company was partnering with NVIDIA on what was described as "next-generation" search capabilities.[3][4]
The Prompting Company operates as a SaaS platform in the marketing technology space. According to the company's website, its core value proposition is that customers increasingly receive product recommendations from AI systems rather than from traditional web search, and businesses need tools to ensure they appear in those AI-generated answers. At the time of its seed round, the company had approximately three employees.[5]
Chandra is of Indonesian origin. He appeared as a guest on *Endgame*, an interview program hosted by former Indonesian trade minister Gita Wirjawan, in an episode titled "Indonesians Cracking the Code of Silicon Valley," in which he discussed his experiences in the technology industry.
References
- ↑ "The Prompting Company". 'The Prompting Company}'. Retrieved 2026-03-19.
- ↑ "Is Your Company Optimized for Generative AI? This GEO Startup Says It Should Be". 'Inc.com}'. Retrieved 2026-03-19.
- ↑ "The Prompting Company snags $6.5M to help products get mentioned in ChatGPT and other AI apps". 'TechCrunch}'. Retrieved 2026-03-19.
- ↑ "The Prompting Company Secures $6.5M Seed Round". 'The SaaS News}'. Retrieved 2026-03-19.
- ↑ "The Prompting Company". 'The Prompting Company}'. Retrieved 2026-03-19.