Mike Barnett (ice hockey)

Michael G. Barnett
Born(1948-10-09) October 9, 1948 (age 68)
Olds, Alberta, Canada
ResidenceScottsdale, Arizona
EducationSt. Lawrence University (1970), University of Calgary (1973)
OccupationSports executive


Michael G. Barnett (blessed Oct 9, 1948 in Olds, Alberta) is normally a Canadian glaciers hockey executive presently serving as Mature Advisor towards the President-General Supervisor of the brand new York Rangers. He’s best known in the wonderful world of hockey being a previous agent representing sports activities icon Wayne Gretzky for just two years. He was shown among the “100 MOST EFFECTIVE People In Sports activities” with the Sporting Information on six events from 1994 to 2000. During his 12 years as Leader of International Administration Group’s hockey department, Barnett symbolized a who’s who from the Country wide Hockey Little league. Barnett negotiated the playing and advertising agreements for Wayne Gretzky, Brett Hull, Jaromir Jagr, Sergei Fedorov, Paul Coffey, Joe Thornton, Mats Sundin, Lanny McDonald, Give Fuhr, Marty McSorley, Alexander Mogilny, Owen Nolan, Daniel Sedin and Henrik Sedin and several others. Whatever the proper execution of agreement, Barnett’s creativeness was famous. His ingenuity to find vocabulary that challenged the NHL’s Collective Bargaining Contract, in finding items and businesses for his customers which were groundbreaking within their launches, and his perpetual focus on the public relationships of his customers, had been all hallmark’s of his profession in athlete representation. Pursuing his two-decades among the most respectable agents in every of sports activities, Barnett continued to become the overall Supervisor from the Phoenix Coyotes in the Country wide Hockey League.

Personal life

Barnett was raised in European Canada, before going to St. Lawrence College or university in Canton, NY, on the hockey scholarship or grant. He later went to the School of Calgary in his house province of Alberta. He was a two sport collegiate athlete in both soccer and hockey. Barnett's professional profession led him to try out with both Chicago Cougars and Houston Aeros institutions of the Globe Hockey Association. He was an integral part of WHA background, playing in the initial ever exhibition video game between your WHA (Houston Aeros) as well as the NHL (St. Louis Blues). His playing profession ended because of an eye damage in 1975.


Pursuing his playing job, Barnett and very long time hockey agent Gus Badali produced Sierra Sports activities Group. In 1982, Barnett created his own sports activities management organization, CorpSport International, located in Edmonton, Alberta. Modeled after Tag McCormack's International Administration Group, CorpSport became the Canadian sector head in representing a multitude of Canada's top sportsmen. Wayne Gretzky and Lanny McDonald (hockey), Jim Nelford and Richard Zokol (golfing), Kurt Browning (glaciers skating), Willie de Wit (boxing), Matt Dunigan (soccer), Cody Snyder (rodeo), and Steve Podborski, Brian Stemmle, Rob Boyd and Karen Percy (snow skiing) had been all Canada's premiere sportsmen in their particular sports activities. CorpSport also symbolized Karen Baldwin, who was simply Canada's initial ever Miss World in 1982.In 1988, Barnett merged CorpSport International with IMG, where he ran the LA office. During the period of his twelve years with IMG, Barnett rose to International Vice-President. CorpSport's Vice-President, Kevin Albrecht also became a member of Barnett at IMG, getting Leader of IMG Canada, in Toronto.In August 2001, Barnett still left IMG as well as the athlete representation business to become listed on his former customer Wayne Gretzky, who had become an owner using the Phoenix Coyotes. In his initial season as General Supervisor, the group established their finest record in franchise's background. Seven years afterwards, several crucial players which were agreed upon by Barnett - all-time leading scorer Shane Doan, Keith Yandle, Martin Hanzal, and Derek Morris - continued to be on the group as important bits of the Coyotes 2013-2014 roster. IN-MAY 2006, Barnett was called with Ken Holland towards the administration of Group Canada on the Globe Hockey Championships. In Riga, Latvia that season, Canada delivered its youngest group ever (Sidney Crosby, Jeff Carter, Mike Richards). In Apr 2007, after six years, Barnett was relieved of his responsibilities as General Supervisor from the Coyotes.In July 2008, Barnett joined up with the brand new York Rangers, as Senior Consultant towards the President-General Manager, Glen Sather. He continues to be in that capability today.

Marketing, Representation and Contracts

Upon his relocation to LA in 1988 as leader of IMG Hockey, Barnett grew the division into among the leading hockey representation companies in the NHL. Properly hand selecting IMG staffers, previous players and professionals in the NHLPA, IMG Hockey under Barnett acquired nine full-time realtors in five countries who each year represented a fifty percent dozen first circular NHL draft picks. A staple of Barnett's presidency with IMG Hockey was their annual trip to the neighborhood Children's Hospital over the eve from the NHL draft in whichever town it was getting kept. The IMG realtors and their fifteen to twenty draft potential clients would spend the Fri night offering NHL products to hospitalized children. The annual event had not been for publicity reasons, rather it had been closed towards the mass media and offered only to the kids, their families as well as the IMG Hockey group. Many of Barnett's IMG co-workers have gone to be named leaders within their field, notably Pat Brisson, Claes Elefalk and J.P. Barry, who afterwards transferred from IMG to CAA.Through the NHL's 1994 lockout, Gretzky made a decision to place a group together and barnstorm Europe (Ninety Nine All Stars Tour), much like Babe Ruth got completed decades before. Barnett was responsible for the eight video game schedule and all the trips logistics. Using the support of IMG's Scandinavian workplace, the tour was an overpowering success, offering out Europe's biggest arenas before Gretzky and Close friends had actually departed America. As General Supervisor from the Ninety Nine All Celebrities, Barnett organized for youngsters hockey treatment centers in each Western city, using the NHL celebrities. Giving back again to the city was permanently a hallmark from the Gretzky-Barnett romantic relationship, whether THE UNITED STATES or beyond. With nine NHL Hall-Of-Famers in the lineup (Gretzky, Messier, Hull, Yzerman, Federov, Coffey, Fuhr, Blake, MacInnis), Barnett organized for the live tv rights to become offered to Canada's CBC Network.Barnett's creativity had not been limited by the hockey globe. In 1990, Barnett got his idea for an cartoon tv series to DIC entertainment in LA. Shortly after, the Sunday morning hours series ProStars, offering JORDAN, Wayne Gretzky and Bo Jackson, started airing on NBC.The same year, with IMG's resources behind him and Tag McCormack as his mentor, Barnett created home based business for IMG's golf department. He was instrumental in the creation from the Norman Problem, a designed for tv event that pitted Wayne Gretzky, Larry Parrot and Ivan Lendl against Greg Norman for the CBS Network. After its rankings success, IMG got the function to Swedish tv using Swedish superstar sportsmen. In 1999, Barnett caused IMG's Professional VP Barry Frank in conceiving Mon Night Golfing, which saw PADRAIG HARRINGTON dealing with Sergio García beneath the lighting for ABC Sports activities. Barnett's further participation in IMG's golfing department saw him performing as the agent for PGA Tour Hall of Popularity golfer Raymond Floyd.

Marketing Wayne Gretzky

In the first 1980s, with Gretzky creating himself as the NHL's best player and the best spokesperson, Barnett and Gretzky designed an idea that would discover "THE FANTASTIC One" enter exclusive endorsement relationships with only blue-chip national and international corporations. There will be no short-term offers, and every romantic relationship would be associated with an authorized charity that could take advantage of the attempts of Gretzky and the organization. Gretzky's brilliance, on / off the ice, coupled with Barnett's eyesight will be a relationship that lasted over 2 decades.Despite taking part in in the relatively little Canadian city of Edmonton, Barnett confident Canon (in 1983) to make a national billboard marketing campaign that saw Gretzky's Edmonton Oiler image high above Occasions Square in NY.Barnett also convinced UNITED STATES contemporary performers Andy Warhol and LeRoy Neiman release a prestigious small editions from the hockey legend.Filled with an Edmonton Oilers standard and accessories sweatsuit, Mattel Playthings launched the Wayne Gretzky doll.Canada's longest standing up department store string, Hudson's Bay Organization, debuted a Wayne Gretzky section atlanta divorce attorneys store exclusively offering the Gretzky make of men's clothes for Fall, Winter season and Summer.Instead of see Gretzky endorse a preexisting cereal brand, Barnett sought a successful company to produce Gretzky's personal cereal brand. Soon thereafter General Mills released ProStars cereal nationally in Canada. The cereal, with the medial side and back sections all Gretzky related, was well-known for quite some time.Gretzky was also quite a while spokesman for Coca-Cola. Commensurate with their lengthy standing up mandate of tying inside a charity, Barnett caused Coca-Cola to generate the "Coca-Cola Potential Superstars" hockey camp that each year provided under privileged and emotionally handicapped kids the opportunity to skate with Gretzky and various other superstars. In 1989, Gretzky made an appearance within a Coca-Cola industrial that shown during Super Dish XXIII. It had been the initial ever US network industrial to atmosphere in 3D.In 1988, Gretzky was traded towards the LA Kings. With Barnett's relocation to LA, Gretzky's appearance in a significant US market got his profile to some other level. Hockey itself set up a whole brand-new foothold in Southern California. Barnett known this growing reputation, along with an lack of glaciers arenas. Shortly, multimillion-dollar Wayne Gretzky Roller Hockey Center's begun to sprout in California, with young people putting on Wayne Gretzky's Ultra Tires roller hockey tools.For the ice, Gretzky switched from Titan's wooden hockey adhere to Easton's aluminum model. Barnett confident Chairman Jim Easton to make a bright, new, stainless- aluminum shaft that might be utilized solely by Gretzky in NHL actions. The complete hockey world cannot help but observe that Gretzky had produced the alter and Easton climbed from 12th to 1st in hockey stay sales.In his King's jersey, Gretzky also released on network television, the first ViewCam for Sharp Electronics.A lot more memorable was Gretzky's single line "simply no!" in the well-known Bo Jackson Nike industrial. Barnett and Gretzky caused Nike from the first 1980s to his last video game in the Country wide Hockey Group. With Gretzky, Nike broke in to the hockey business and developed their own type of gear that sold world-wide. The final couple of skates that Gretzky used in his last game like a Ranger had been the most recent Nike model.In past due 1996, Barnett reached for the sky with Campbell Soup Organization, who had begun aggressively advertising their Chunky Soup brand in sports activities. In Oct 1996, Gretzky became the 1st person ever to seem on the Campbell's Soup label. Barnett insisted that this "www.gretzky.com" website be displayed on every one of its first-run 55 million brands.

Representation and Contracts

In 1992, Barnett and his fellow talented IMG Hockey agents were representing a substantial variety of the NHL's biggest names. At Barnett's path, the rights to people players names, pictures and likenesses had been being held from the most the NHLPA's (Country wide Hockey Group Players Association) group licensing agreements. Upon Bob Goodenow's introduction as the brand new Professional Director from the NHLPA, Goodenow required the NHLPA's licensing in-house. Before this switch, a substantial percentage of NHLPA licensing income had been likely to an outside, alternative party licensing organization. With the brand new licensing set up, Barnett decided to include most of IMG's hockey customers in potential NHLPA licensing offers. Having IMG's celebrities up to speed, the NHLPA's licensing income increased monumentally.During his years at IMG hockey, Barnett negotiated numerous deals for IMG clients that often produced breakthroughs, either economically or creatively or both, which benefitted all NHL players. In 1993, Barnett negotiated a three-year agreement with the LA Kings that could pay out Gretzky $25.5 million, typically $8.5 million each year. The agreement made Gretzky the best paid athlete in every of UNITED STATES team sports activities. Anticipating a labor dispute, Barnett organized a lot of the agreement in the putting your signature on bonus, which preserved Gretzky huge amount of money when the NHL ceased procedure for a couple of months in 1994. Putting your signature on bonuses, however, not wages, are paid throughout a hit or lockout. Greatly loaded signing bonus deals are now regular in the agreements of all main star athletes.In 1998, Barnett authorized Pittsburgh Penguins Jaromir Jagr, the NHL's best participant at that time, to a 6-year, $48 million contract. That agreement was the richest altogether value and needed the best annual income in NHL background - $9.5 million each year over its last four years.Present Sheets will always be problematic for NHL providers to procure. Barnett been successful in bringing in three such Present Sheets, the the majority of any NHLPA authorized agent to day. In 1993, Barnett persuaded the St. Louis Blues to indication Marty McSorley for an Give Sheet worthy of $10 million. The LA Kings matched up the give, keeping the privileges to McSorley. The agreement then place McSorley forward in income of NHL all-star defensemen Chris Chelios, Ray Borque and Al MacInnis.In August 1997, the Toronto Maple Leafs presented an Give Sheet to Swedish defenseman Mattias


Barnett's nickname among close friends is "Barney." Barnett's boy, JT Barnett, performed five years in the Traditional western Hockey Little league before turning pro using the Ontario Reign in 2013-2014.