Fabricio Bloisi

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Fabrício Bloisi
Born1977
BirthplaceSalvador, Bahia, Brazil
NationalityBrazilian
OccupationBusiness executive
TitleChief Executive Officer
Known forCEO of Prosus and Naspers; Former CEO of iFood; Founder of Movile
EducationMBA, Fundação Getulio Vargas (2008)
Website[https://www.prosus.com/ Official site]

Fabrício Bloisi (born 1977) is a Brazilian business executive who serves as chief executive officer of Prosus and Naspers, two of the world's largest technology investment groups. Born in Salvador, Bahia, Bloisi began his entrepreneurial career while still a university student, founding the technology company Movile in 1998. He later rose to prominence as CEO of iFood, Brazil's dominant food delivery platform, a position he held from 2019 to 2024. In May 2024, Prosus and Naspers announced his appointment as group CEO, a role he formally assumed in July 2024.[1] Under his leadership, Prosus reported its first profit as a publicly listed entity in 2025, as the company shifted its strategic direction toward operational profitability and artificial intelligence investment.[2] Bloisi's career trajectory — from founding a startup in a Brazilian university town to leading a multinational technology conglomerate listed on the Euronext Amsterdam and Johannesburg Stock Exchange — has made him one of the most prominent Latin American executives in the global technology sector.

Early Life

Fabrício Bloisi was born in 1977 in Salvador, the capital of the state of Bahia in northeastern Brazil.[3] He grew up in a region of Brazil that, at the time, was not considered a center for technology entrepreneurship, with most of the country's tech industry concentrated in São Paulo and the southeastern states. Despite this, Bloisi demonstrated an early interest in technology and computing.

Bloisi has been described as having a "local" upbringing combined with a "global mindset," a characterization that has followed him throughout his career.[4] His background in northeastern Brazil, a region historically underrepresented in the country's business elite, has been noted as a distinctive aspect of his profile among Brazilian technology leaders.

Education

Bloisi pursued a Bachelor of Science in Computer Science at the State University of Campinas (Unicamp), one of Brazil's leading research universities, graduating in 1998.[5] Unicamp is consistently ranked among the top universities in Latin America and has produced a number of notable figures in Brazilian science and technology.

A decade later, Bloisi completed a Master of Business Administration (MBA) at the Fundação Getulio Vargas (FGV), one of Brazil's most prestigious business schools.[5] The FGV MBA program is known for its rigorous curriculum in management and finance, and the degree complemented Bloisi's technical background with formal business education. This combination of computer science training and business acumen would prove central to his career as both a technology entrepreneur and corporate executive.

Career

Founding of Movile (1998–2018)

In 1998, the same year he graduated from Unicamp, Bloisi founded Movile, a technology company initially focused on mobile content and services.[3] The company was established during the early stages of mobile telecommunications growth in Brazil and Latin America, a period when the region's mobile phone penetration was expanding rapidly.

Under Bloisi's leadership, Movile evolved over the following two decades from a mobile content provider into a broader technology platform. The company expanded its portfolio to encompass mobile commerce, marketplace services, and logistics. Movile attracted investment from Naspers, the South African media and technology conglomerate, which became a significant shareholder in the company. This relationship between Movile and Naspers would prove pivotal in Bloisi's later career trajectory, establishing a long-standing connection between the Brazilian entrepreneur and the South African investment group.[3]

Movile's portfolio eventually grew to include a number of subsidiary companies and investments across Brazil and Latin America. Among its most significant assets was iFood, a food delivery platform that would become Brazil's largest company in its category. Bloisi's role in building Movile from a university startup into a major Latin American technology group established his reputation in the Brazilian technology ecosystem.[4]

CEO of iFood (2019–2024)

In 2019, Bloisi assumed the role of chief executive officer of iFood, the food delivery platform that had grown out of the Movile ecosystem.[3] By the time of his appointment, iFood had already established itself as Brazil's leading food delivery service, but under Bloisi's leadership, the company pursued significant expansion in both scale and scope.

During his tenure as CEO, Bloisi oversaw iFood's growth into a dominant position in the Brazilian food delivery market. He articulated an expansive vision for the company's future, seeking to move beyond food delivery into adjacent services. In a 2024 interview with Folha de S.Paulo, Bloisi made the provocative prediction that "in ten years, nobody is going to cook anymore," a statement reflecting his belief in the continued expansion of food delivery and prepared meal services.[6] The remark generated public debate in Brazil, with culinary figures such as Rita Lobo publicly criticizing the statement for its implications regarding home cooking and food culture.[7] iFood subsequently issued a clarification regarding the remarks.[8]

Under Bloisi, iFood also explored expansion into credit services, supermarket delivery, and corporate meal voucher businesses, reflecting a strategy of leveraging the company's logistics network and customer base into a broader platform.[9] This period also saw increased competition in the Brazilian food delivery market, including the re-entry of 99Food with a reported investment of R$1 billion to challenge iFood's market position.[10]

Bloisi's performance at iFood drew the attention of the Prosus and Naspers boards, which had already been connected to the company through their investment in Movile and iFood. His track record of scaling a technology business in an emerging market positioned him as a candidate for the group CEO role when it became available in 2024.

CEO of Prosus and Naspers (2024–present)

On May 17, 2024, Prosus and Naspers announced that Bloisi would succeed Bob van Dijk as chief executive officer of both companies. He formally took up the position in July 2024.[1] Reuters described the appointment as notable, highlighting Bloisi's background as a founder and operator of technology companies in an emerging market, in contrast to predecessors with more traditional corporate or financial backgrounds.[3]

Prosus, a subsidiary of South African-listed Naspers, is one of the world's largest technology investors, with a portfolio that has included significant stakes in Chinese technology company Tencent, as well as investments in food delivery, payments, education technology, and classified advertising platforms across multiple continents.[11]

Strategic Shift and First Profit

Upon taking the CEO role, Bloisi implemented a strategic reorientation at Prosus. In June 2025, Bloomberg reported that Prosus had swung into profit for the first time as a publicly listed company, attributing the result to a shift in strategy under Bloisi's leadership.[2] Bloisi articulated an ambition to double Prosus's revenue within three years, signaling a more aggressive growth-oriented approach for the investment group.[12]

The strategic shift included a significant increase in mergers and acquisitions activity. By May 2025, South African publication Business Day reported that Bloisi had taken Prosus's M&A spending beyond R100 billion (South African rand).[13] A landmark transaction under Bloisi's leadership was the acquisition of Just Eat, a European food delivery company. In February 2025, Folha de S.Paulo reported that the parent company of iFood had agreed to a deal valued at approximately R$24.6 billion to acquire Just Eat, creating a major global player in the food delivery sector.[14]

Artificial Intelligence Strategy

A central pillar of Bloisi's strategy at Prosus has been investment in artificial intelligence. In September 2025, Bloisi appeared on Bloomberg Television to discuss the company's efforts to identify and support AI opportunities across Europe, Latin America, and India.[15] He outlined a vision in which Prosus would serve as a major backer of AI companies in markets outside the United States and China.

In January 2026, Bloisi stated in a Bloomberg interview that Prosus had "at least $10 billion" available to continue investing, underscoring the company's financial capacity to pursue its AI and technology investment strategy.[16] The company's plans included the establishment of an AI lab in India, reflecting Bloisi's emphasis on investing in technology development in emerging markets.

India Focus

India has featured prominently in Bloisi's strategy for Prosus. Prosus's India portfolio includes investments in a range of technology companies, and Bloisi has indicated plans to grow the value of the India portfolio to $50 billion within four years.[17] The strategy reportedly includes working with the Indian government on an AI summit and supporting the initial public offering of portfolio companies such as Meesho.

In November 2025, Indian Prime Minister Narendra Modi met with Naspers Chairman Koos Bekker and Bloisi during a visit to Johannesburg. Modi described the discussions as focused on "deepening investment linkages" and noted Naspers's work with youth across South Africa.[18] The meeting highlighted the geopolitical significance of Prosus's investment activities, as the company operates at the intersection of multiple emerging market economies.

Shareholder Communication

Bloisi has maintained a practice of direct communication with Prosus and Naspers shareholders through a series of CEO letters. These letters, published on the Prosus website, provide updates on strategy, portfolio performance, and the company's outlook.[19] In a December 2025 year-end letter, Bloisi provided shareholders with an update on the company's performance and thanked them for their continued support.[20]

Worker Rights Scrutiny

Bloisi's tenure has not been without controversy. TechCentral, a South African technology publication, reported that the Naspers CEO was "grilled" over worker rights issues, reflecting broader public scrutiny of labor practices in the technology and food delivery sectors in which the company's portfolio companies operate.[21] The food delivery industry globally has faced questions regarding the employment status and working conditions of delivery workers, an issue that Bloisi has had to address in his capacity as head of a company with significant food delivery investments.

Personal Life

Fabrício Bloisi was born and raised in Salvador, Bahia, in northeastern Brazil.[3] He later relocated to the state of São Paulo to pursue his university education at Unicamp and subsequently built his career in the São Paulo technology ecosystem. As CEO of Prosus and Naspers, he operates across multiple geographies, with the companies headquartered in Amsterdam and Cape Town, respectively.[11][22]

Bloisi has served on the board of XPRIZE, a nonprofit organization known for designing and managing public competitions to encourage technological development for the benefit of humanity.[5] This involvement reflects his engagement with global technology and innovation initiatives beyond his corporate responsibilities.

Recognition

In December 2025, Bloisi was honored by Endeavor, a global nonprofit organization that supports high-impact entrepreneurs, at its 2025 Gala. The award recognized what Prosus described as his "global entrepreneurial impact," tracing his career from Brazil's startup ecosystem to the leadership of one of the world's largest technology investment companies.[23]

Bloisi's appointment as CEO of Prosus and Naspers was itself a notable milestone, as it placed a Brazilian executive at the helm of a major European-listed technology conglomerate with a market capitalization among the largest in Europe. Reuters noted the significance of the appointment in the context of Prosus's global investment portfolio.[3]

His profile in the Brazilian media and technology community has been documented by Revista Pesquisa FAPESP, a publication of the São Paulo Research Foundation, which profiled Bloisi under the headline "local with a global mindset," emphasizing his journey from northeastern Brazil to global corporate leadership.[4]

The meeting between Indian Prime Minister Narendra Modi and Bloisi in Johannesburg in November 2025 further illustrated the level of prominence Bloisi has attained in international business and diplomatic circles, with the Indian government viewing Prosus as a significant investment partner for India's technology sector.[24]

Legacy

Though still in the relatively early stages of his tenure as CEO of Prosus and Naspers, Bloisi's career already represents a notable case study in Latin American technology entrepreneurship. His trajectory from founding a mobile technology startup in 1998 to leading a multinational technology investment group with operations across dozens of countries is among the most significant career arcs to emerge from Brazil's technology sector.[4]

Bloisi's role at Movile contributed to the development of Brazil's startup ecosystem during a formative period. The company served as an incubator for multiple technology businesses, most notably iFood, which under Bloisi's leadership grew into Brazil's largest food delivery platform. This ecosystem-building approach, in which a parent technology company nurtures and scales subsidiary ventures, has been recognized as an important model in Latin American technology development.

At Prosus and Naspers, Bloisi's emphasis on artificial intelligence investment and his stated goal of doubling revenue within three years represent a significant strategic direction for one of the world's largest technology investors.[12] The company's reported financial capacity of "at least $10 billion" for continued investment positions Prosus as a major force in global technology investment outside of the United States and China. Whether Bloisi will succeed in achieving the ambitious financial and strategic goals he has outlined remains to be seen, but his appointment has already represented a shift in the profile and strategic orientation of both Prosus and Naspers.

The Endeavor recognition in 2025 and his meetings with heads of state reflect the broader significance of Bloisi's career as an example of entrepreneurial talent emerging from emerging market economies and ascending to positions of global corporate leadership.[23]

References

  1. 1.0 1.1 "Prosus CEO Announcement".Prosus.2024-05-17.https://www.prosus.com/news-insights/group-updates/2024/prosus-ceo-announcement.Retrieved 2026-02-24.
  2. 2.0 2.1 "Prosus Reports First Profit Under CEO Bloisi's New Strategy".Bloomberg.2025-06-23.https://www.bloomberg.com/news/articles/2025-06-23/prosus-reports-first-profit-under-ceo-bloisi-s-new-strategy.Retrieved 2026-02-24.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 3.6 "Who is new Prosus, Naspers CEO Fabricio Bloisi?".Reuters.2024-05-17.https://www.reuters.com/technology/who-is-new-prosus-naspers-ceo-fabricio-bloisi-2024-05-17/.Retrieved 2026-02-24.
  4. 4.0 4.1 4.2 4.3 "Fabricio Bloisi: local with a global mindset".Revista Pesquisa FAPESP.https://revistapesquisa.fapesp.br/en/fabricio-bloisi-local-with-a-global-mindset/.Retrieved 2026-02-24.
  5. 5.0 5.1 5.2 "Fabricio Bloisi".XPRIZE.https://www.xprize.org/about/people/fabricio-bloisi.Retrieved 2026-02-24.
  6. "Em dez anos, ninguém vai mais cozinhar, diz presidente do iFood".Folha de S.Paulo.2024-02.https://www1.folha.uol.com.br/colunas/painelsa/2024/02/em-dez-anos-ninguem-vai-mais-cozinhar-diz-presidente-do-ifood.shtml.Retrieved 2026-02-24.
  7. "Rita Lobo critica CEO do iFood por depoimento sobre cozinha".O Estado de S. Paulo.https://www.estadao.com.br/paladar/radar/rita-lobo-critica-ceo-do-ifood-por-depoimento-sobre-cozinha-entenda/.Retrieved 2026-02-24.
  8. "Nota de Esclarecimento".iFood.https://institucional.ifood.com.br/sem-categoria/nota-de-esclarecimento-3/.Retrieved 2026-02-24.
  9. "iFood CEO Sets Sights on Expansion Into Credit, Supermarket and Voucher Businesses".Bloomberg Línea.https://www.bloomberglinea.com/english/ifood-ceo-sets-sights-on-expansion-into-credit-supermarket-and-voucher-businesses/.Retrieved 2026-02-24.
  10. "99food volta ao delivery com investimento de R$ 1 bi para desafiar o iFood".Veja.https://veja.abril.com.br/economia/99food-volta-ao-delivery-com-investimento-de-r-1-bi-para-desafiar-o-ifood/.Retrieved 2026-02-24.
  11. 11.0 11.1 "Prosus".Prosus.https://www.prosus.com/.Retrieved 2026-02-24.
  12. 12.0 12.1 "Prosus CEO Bloisi Aims to Double Revenue in Next Three Years".Bloomberg.2025-06-25.https://www.bloomberg.com/news/articles/2025-06-25/prosus-ceo-bloisi-aims-to-double-revenue-in-next-three-years.Retrieved 2026-02-24.
  13. "Bloisi takes Prosus M&A spending beyond R100bn".Business Day.2025-05-15.https://www.businesslive.co.za/bd/companies/telecoms-and-technology/2025-05-15-bloisi-takes-prosus-ma-spending-beyond-r100bn/.Retrieved 2026-02-24.
  14. "Dona do iFood fecha acordo de R$ 24,6 bilhões para comprar Just Eat e criar gigante do setor".Folha de S.Paulo.2025-02.https://www1.folha.uol.com.br/mercado/2025/02/dona-do-ifood-fecha-acordo-de-r-246-bilhoes-para-comprar-just-eat-e-criar-gigante-do-setor.shtml.Retrieved 2026-02-24.
  15. "Finding AI Opportunities in Europe, Latin America, India".Bloomberg.2025-09-24.https://www.bloomberg.com/news/videos/2025-09-24/finding-ai-opportunities-in-europe-latin-america-india-video.Retrieved 2026-02-24.
  16. "Bloisi: Prosus Has 'At Least' $10 Bln to Keep Investing".Bloomberg.2026-01-20.https://www.bloomberg.com/news/videos/2026-01-20/bloisi-prosus-has-at-least-10-bln-to-keep-investing-video.Retrieved 2026-02-24.
  17. "India is a big bet for Prosus, says CEO Fabricio Bloisi".LinkedIn (CNBC-TV18).https://www.linkedin.com/posts/cnbc-tv18_davos-prosus-fabriciobloisi-activity-7420074901119840257-2j6Q.Retrieved 2026-02-24.
  18. "Tweet by Narendra Modi".X (formerly Twitter).2025-11-21.https://x.com/narendramodi/status/1991934375454499177?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet.Retrieved 2026-02-24.
  19. "CEO Letters to Shareholders".Prosus.2025-06-18.https://www.prosus.com/investors/investing-in-prosus/ceo-letters-to-shareholders.Retrieved 2026-02-24.
  20. "A Year-End Update, Thank You and Happy Holidays!".Prosus.2025-12-11.https://www.prosus.com/news-insights/2025/a-year-end-update-thank-you-and-happy-holidays.Retrieved 2026-02-24.
  21. "Naspers CEO grilled over worker rights".TechCentral.https://techcentral.co.za/naspers-ceo-grilled-over-worker-rights/250223/.Retrieved 2026-02-24.
  22. "Naspers".Naspers.https://www.naspers.com/.Retrieved 2026-02-24.
  23. 23.0 23.1 "Prosus CEO Fabricio Bloisi Honored by Endeavor at 2025 Gala for Global Entrepreneurial Impact".Prosus.2025-12-11.https://www.prosus.com/news-insights/2025/prosus-ceo-fabricio-bloisi-honored-by-endeavor-at-2025-gala-for-global-entrepreneurial-impact.Retrieved 2026-02-24.
  24. "Tweet by Narendra Modi".X (formerly Twitter).2025-11-21.https://x.com/narendramodi/status/1991934375454499177?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet.Retrieved 2026-02-24.