Steve Easterbrook: Difference between revisions
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| birth_name = Stephen James Easterbrook | | birth_name = Stephen James Easterbrook | ||
| birth_date = {{Birth date and age|1967|8|6|df=y}} | | birth_date = {{Birth date and age|1967|8|6|df=y}} | ||
| birth_place = [[Watford]], England | | birth_place = [[Watford]], England, United Kingdom | ||
| nationality = British | | nationality = British | ||
| occupation = Business executive | |||
| title = Former President and CEO, [[McDonald's Corporation]] | |||
| education = [[St Chad's College, Durham]] (BSc) | | education = [[St Chad's College, Durham]] (BSc) | ||
| children = 3 | | children = 3 | ||
| known_for = CEO of McDonald's (2015–2019) | | known_for = CEO of McDonald's (2015–2019) | ||
}} | }} | ||
'''Stephen James Easterbrook''' (born 6 August 1967) is a British business executive who served as | '''Stephen James Easterbrook''' (born 6 August 1967) is a British business executive who served as president and chief executive officer of [[McDonald's Corporation]], the world's largest fast food chain, from March 2015 to November 2019. Born and raised in [[Watford]], England, Easterbrook built his career within the McDonald's system over more than two decades, rising through leadership positions in the United Kingdom and across Europe before being appointed to the company's top global role. During his tenure as CEO, he oversaw a significant strategic turnaround plan that included store modernisation, menu simplification, the introduction of all-day breakfast in the United States, and investments in digital technology and delivery services. McDonald's share price rose substantially under his leadership, and the company's financial performance improved after a period of declining sales.<ref name="guardian-new-ceo">{{cite news |title=McDonald's new chief executive Steve Easterbrook |url=https://www.theguardian.com/business/2015/jan/29/mcdonalds-new-chief-executive-steve-easterbrook |work=The Guardian |date=2015-01-29 |access-date=2026-02-24}}</ref> His tenure came to an abrupt end on 3 November 2019, when the McDonald's board of directors terminated him for engaging in a consensual relationship with an employee, a violation of the company's anti-fraternisation policies.<ref name="nyt-fired">{{cite news |last=Friedman |first=Vanessa |date=2019-11-03 |title=McDonald's Fires C.E.O. Steve Easterbrook After Relationship With Employee |url=https://www.nytimes.com/2019/11/03/business/mcdonalds-ceo-fired-steve-easterbrook.html |work=The New York Times |access-date=2026-02-24}}</ref> The aftermath of his dismissal led to a protracted legal dispute between Easterbrook and McDonald's that culminated in a settlement in which he returned equity awards and cash valued at over $105 million, one of the largest corporate clawbacks in history.<ref name="nyt-settlement">{{cite news |date=2021-12-16 |title=Steve Easterbrook, Former McDonald's C.E.O., Repays Company $105 Million |url=https://www.nytimes.com/2021/12/16/business/mcdonalds-steve-easterbrook.html |work=The New York Times |access-date=2026-02-24}}</ref> | ||
== Early Life == | == Early Life == | ||
Stephen James Easterbrook was born on 6 August 1967 in [[Watford]], a town in [[Hertfordshire]], England, northwest of London.<ref name="britannica">{{cite web |title=Steve Easterbrook |url=https://www.britannica.com/biography/Steve-Easterbrook |publisher=Encyclopædia Britannica |access-date=2026-02-24}}</ref> He attended [[Watford Grammar School for Boys]], a selective state school with a | Stephen James Easterbrook was born on 6 August 1967 in [[Watford]], a town in [[Hertfordshire]], England, northwest of London.<ref name="britannica">{{cite web |title=Steve Easterbrook |url=https://www.britannica.com/biography/Steve-Easterbrook |publisher=Encyclopædia Britannica |access-date=2026-02-24}}</ref> He grew up in the Watford area and attended [[Watford Grammar School for Boys]], a selective state grammar school with a history dating to the early 18th century.<ref name="independent-profile">{{cite news |title=Steve Easterbrook: An appetite for more growth at McDonald's UK |url=https://www.independent.co.uk/news/people/profiles/steve-easterbrook-an-appetite-for-more-growth-at-mcdonalds-uk-1996098.html |work=The Independent |access-date=2026-02-24}}</ref> | ||
Details of Easterbrook's early family life have not been extensively documented in public sources. What is known is that he pursued higher education at [[Durham University]] in northeast England, where he studied at [[St Chad's College, Durham|St Chad's College]], one of the university's recognised colleges. He graduated with a Bachelor of Science degree.<ref name="britannica" /> | |||
== Education == | == Education == | ||
Easterbrook | Easterbrook studied natural sciences at [[St Chad's College, Durham|St Chad's College]], part of [[Durham University]], and completed a Bachelor of Science (BSc) degree.<ref name="britannica" /> He later entered the field of accounting and became a qualified accountant, which provided him with a financial and analytical foundation that would underpin his career in business management.<ref name="independent-profile" /> His training in accountancy was a notable aspect of his professional background, distinguishing him from many fast food industry executives who came up through operations or marketing. | ||
== Career == | == Career == | ||
=== Early Career and | === Early Career and Rise at McDonald's UK === | ||
Easterbrook began his career in accountancy before joining McDonald's in 1993 as a manager in the company's United Kingdom operations.<ref name="britannica" /> Over the following years, he progressed through a series of management positions within McDonald's UK division. His early career at the company involved gaining experience across multiple operational areas of the business.<ref name="independent-profile" /> | |||
By the mid-2000s, Easterbrook had risen to become the head of McDonald's operations in the United Kingdom. In this role, he was responsible for overseeing the chain's extensive network of restaurants across Britain. During his time leading McDonald's UK, the company undertook significant efforts to refresh its brand image in the country, including restaurant refurbishments, menu changes, and sustainability initiatives. A 2009 profile in ''The Independent'' highlighted his role in driving growth at McDonald's UK operations.<ref name="independent-profile" /> | |||
=== McDonald's European and Global Roles === | === McDonald's European and Global Roles === | ||
Easterbrook's success in the United Kingdom led to broader responsibilities within | Easterbrook's success in the United Kingdom led to broader responsibilities within McDonald's corporate structure. He was appointed to senior roles overseeing McDonald's operations across Europe, giving him experience managing the chain's business in multiple national markets with varying consumer preferences and regulatory environments.<ref name="guardian-new-ceo" /> | ||
Easterbrook briefly | During this period, Easterbrook also briefly left McDonald's. He served as the CEO of [[PizzaExpress]], the British restaurant chain, and later became CEO of [[Wagamama]], the Asian-food restaurant group.<ref name="telegraph">{{cite news |title=McDonald's names UK-born Steve Easterbrook as new chief executive |url=https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11375911/McDonalds-names-UK-born-Steve-Easterbrook-as-new-chief-executive.html |work=The Daily Telegraph |date=2015-01-29 |access-date=2026-02-24}}</ref> These positions gave him experience running restaurant businesses outside the McDonald's system, but he ultimately returned to McDonald's, where he was appointed chief brand officer, a global role responsible for the company's marketing and brand strategy.<ref name="bbc-new-ceo">{{cite news |title=McDonald's names Steve Easterbrook as new chief executive |url=https://www.bbc.co.uk/news/business-31034874 |work=BBC News |date=2015-01-28 |access-date=2026-02-24}}</ref> | ||
=== Appointment as CEO | === Appointment as CEO === | ||
On 28 January 2015, McDonald's | On 28 January 2015, McDonald's announced that Easterbrook would succeed [[Don Thompson]] as president and chief executive officer, effective 1 March 2015.<ref name="bloomberg-ceo">{{cite news |title=McDonald's Names Steve Easterbrook CEO as Thompson Steps Down |url=https://www.bloomberg.com/news/articles/2015-01-28/mcdonald-s-names-steve-easterbrook-ceo-as-thompson-steps-down |work=Bloomberg News |date=2015-01-28 |access-date=2026-02-24}}</ref> Thompson's departure came amid a difficult period for McDonald's, which had experienced declining same-store sales and growing competition from both fast-casual chains and other quick-service rivals. The company reported that global comparable sales had fallen, and its U.S. business had been particularly challenged.<ref name="guardian-sacks">{{cite news |title=McDonald's sacks CEO Don Thompson; Steve Easterbrook takes over |url=https://www.theguardian.com/business/2015/jan/29/mcdonalds-sacks-ceo-don-thompson-steve-easterbrook |work=The Guardian |date=2015-01-29 |access-date=2026-02-24}}</ref> | ||
Easterbrook's appointment was viewed by industry observers as a signal that McDonald's intended to focus on brand revitalisation. His background as the company's global chief brand officer made him a somewhat unconventional choice compared to predecessors who had primarily come from operations backgrounds. ''The Drum'' described the appointment as McDonald's decision to install a "marketer CEO" who could bring the brand "back to customers."<ref name="drum">{{cite news |title=McDonald's marketer CEO Steve Easterbrook to bring brand back to customers |url=http://www.thedrum.com/news/mcdonald-s-marketer-ceo-steve-easterbrook-bring-brand-back-customers |work=The Drum |date=2015-11-19 |access-date=2026-02-24}}</ref> | |||
The selection of a British executive to lead the quintessentially American corporation attracted attention in both the British and American media. ''The Daily Telegraph'' and ''The Guardian'' both noted the significance of a UK-born leader being chosen for one of the most prominent CEO roles in global business.<ref name="telegraph" /><ref name="guardian-new-ceo" /> | |||
=== Turnaround Strategy === | |||
'' | Upon taking office, Easterbrook moved quickly to articulate a turnaround strategy for McDonald's. He publicly acknowledged that the company's performance had been unsatisfactory and outlined plans to restructure the business and reinvigorate the brand. Key elements of his strategy included simplifying the menu, which had grown unwieldy over the years; improving the quality of food ingredients; and accelerating the pace of restaurant modernisation, including the introduction of self-order kiosks and table service in many locations.<ref name="guardian-new-ceo" /> | ||
One of the most prominent initiatives during Easterbrook's tenure was the rollout of all-day breakfast in the United States, which proved popular with consumers and contributed to an improvement in same-store sales. The company also invested in digital capabilities, including the development of a mobile ordering application and partnerships with third-party delivery services such as [[Uber Eats]].<ref name="britannica" /> | |||
Easterbrook oversaw a significant restructuring of McDonald's corporate operations, including the refranchising of many company-owned restaurants. This strategy shifted more restaurants from corporate ownership to franchisee ownership, reducing the company's direct operational costs while increasing franchise fee income. He also implemented cost-cutting measures at the corporate level.<ref name="guardian-sacks" /> | |||
''' | Under Easterbrook's leadership, McDonald's financial performance improved markedly. The company's share price increased significantly during his tenure, and comparable sales growth returned to positive territory after a prolonged slump. His compensation reflected the company's improved results; McDonald's disclosed his total pay packages in annual proxy filings.<ref name="chicagotribune-pay">{{cite news |title=McDonald's executive pay |url=http://www.chicagotribune.com/business/ct-mcdonalds-executive-pay-0414-biz-20170413-story.html |work=Chicago Tribune |date=2017-04-13 |access-date=2026-02-24}}</ref> | ||
Easterbrook also pursued acquisitions in the technology sector to support McDonald's digital transformation. The company acquired [[Dynamic Yield]], an Israeli-based personalisation technology company, in a deal that represented one of McDonald's largest acquisitions in decades. This technology was intended to enable personalised menu displays at drive-through lanes based on factors such as time of day, weather, and current restaurant traffic.<ref name="britannica" /> | |||
=== Termination as CEO === | |||
= | On 3 November 2019, McDonald's announced that its board of directors had voted to terminate Easterbrook as president and CEO, effective immediately. The company disclosed that Easterbrook had been dismissed for engaging in a consensual relationship with a McDonald's employee, which violated the company's policy prohibiting managers from having romantic or sexual relationships with direct or indirect reports.<ref name="nyt-fired" /> | ||
In a message to employees, Easterbrook acknowledged the relationship and said it was "a mistake." He wrote: "Given the values of the company, I agree with the board that it is time for me to move on."<ref name="bbc-fired">{{cite news |title=McDonald's boss Steve Easterbrook fired after dating employee |url=https://www.bbc.com/news/business-50283720 |work=BBC News |date=2019-11-04 |access-date=2026-02-24}}</ref> The ''Wall Street Journal'' reported that the board's decision was based on the conclusion that the relationship, even though consensual, demonstrated poor judgment inconsistent with McDonald's expectations for its chief executive.<ref name="wsj-fired">{{cite news |title=McDonald's Fires CEO Steve Easterbrook Over Relationship With Employee |url=https://www.wsj.com/articles/mcdonalds-fires-ceo-steve-easterbrook-over-relationship-with-employee-11572816660 |work=The Wall Street Journal |date=2019-11-03 |access-date=2026-02-24}}</ref> | |||
[[Chris Kempczinski]], who had served as head of McDonald's USA division, was named as Easterbrook's successor.<ref name="nyt-fired" /> CNN reported that the board's decision came after Easterbrook himself brought the relationship to the board's attention.<ref name="cnn-fired">{{cite news |title=McDonald's CEO Steve Easterbrook is out for 'consensual relationship with an employee' |url=https://edition.cnn.com/2019/11/03/business/mcdonalds-ceo-steve-easterbrook-steps-down |work=CNN |date=2019-11-04 |access-date=2026-02-24}}</ref> | |||
Under the terms of his departure, Easterbrook was initially treated as having been terminated "without cause," which entitled him to a severance package that included six months of base salary and the continuation of certain equity awards that had vested during his tenure.<ref name="nyt-fired" /> | |||
=== Lawsuit | === Lawsuit and Settlement === | ||
In August 2020, McDonald's filed a lawsuit against Easterbrook in the | In August 2020, McDonald's filed a lawsuit against Easterbrook, accusing him of lying and concealing evidence during the board's initial investigation into his conduct in 2019. ''The New York Times'' reported that the company alleged Easterbrook had engaged in sexual relationships with three additional McDonald's employees in the year prior to his termination and had concealed these relationships from investigators. The lawsuit further alleged that Easterbrook had approved a special stock grant worth hundreds of thousands of dollars to one of the employees with whom he had a relationship.<ref name="nyt-lawsuit">{{cite news |date=2020-08-10 |title=McDonald's Sues Former C.E.O., Accusing Him of Lying and Fraud |url=https://www.nytimes.com/2020/08/10/business/mcdonalds-ceo-steve-easterbrook.html |work=The New York Times |access-date=2026-02-24}}</ref> | ||
McDonald's | McDonald's contended that had the board known about the full extent of Easterbrook's conduct at the time of his dismissal, he would have been terminated "for cause" rather than "without cause," which would have denied him the severance benefits and equity awards he received upon departure. The company sought to recover those benefits through the lawsuit and to claw back stock options and other compensation.<ref name="nyt-lawsuit" /> | ||
In December 2021, | In December 2021, the lawsuit was resolved through a settlement. Under the terms of the agreement, Easterbrook returned equity awards and cash with a total value exceeding $105 million to McDonald's. ''The New York Times'' described the settlement as one of the largest clawback recoveries from a former executive in corporate history.<ref name="nyt-settlement" /> McDonald's issued a statement confirming that its board had approved the settlement, describing it as a successful resolution of the matter.<ref name="mcdonalds-settlement">{{cite web |title=McDonald's successfully resolves lawsuit against Steve Easterbrook; former CEO returns equity awards and cash with a value of over $105 million to the Company |url=https://corporate.mcdonalds.com/corpmcd/our-stories/article/resolve-lawsuit.html |publisher=McDonald's Corporation |date=2023-01-09 |access-date=2026-02-24}}</ref> | ||
=== SEC Charges === | === SEC Charges === | ||
In January 2023, the U.S. [[Securities and Exchange Commission]] (SEC) charged Easterbrook | In January 2023, the U.S. [[Securities and Exchange Commission]] (SEC) charged Easterbrook in connection with his conduct surrounding his departure from McDonald's. According to ''Forbes'' and ''The New York Times'', the SEC alleged that Easterbrook had misled McDonald's and its investors about the extent of his workplace misconduct in the period leading up to and following his dismissal.<ref name="forbes-sec">{{cite news |last=Saul |first=Derek |date=2023-01-09 |title=SEC Charges Former McDonald's CEO Easterbrook For Lying About Extent Of Workplace Misconduct |url=https://www.forbes.com/sites/dereksaul/2023/01/09/sec-charges-former-mcdonalds-ceo-easterbrook-for-lying-about-extent-of-workplace-misconduct/ |work=Forbes |access-date=2026-02-24}}</ref><ref name="nyt-sec">{{cite news |date=2023-01-10 |title=McDonald's CEO and the SEC |url=https://www.nytimes.com/2023/01/10/business/dealbook/mcdonalds-ceo-sec-firing.html |work=The New York Times |access-date=2026-02-24}}</ref> The SEC's action highlighted the regulatory implications of executive misconduct and disclosure obligations in publicly traded companies. | ||
=== Post-McDonald's Activities === | === Post-McDonald's Activities === | ||
Following his departure from McDonald's, Easterbrook has maintained a lower public profile. | Following his departure from McDonald's and the resolution of the lawsuit, Easterbrook has maintained a lower public profile. He was reported to have made an investment in [[Project Pollo]], a plant-based fast-food concept, according to ''QSR Magazine''.<ref name="qsr">{{cite web |title=Former McDonald's CEO Steve Easterbrook Invests in Project Pollo |url=https://www.qsrmagazine.com/fast-casual/former-mcdonalds-ceo-steve-easterbrook-invests-project-pollo |publisher=QSR Magazine |access-date=2026-02-24}}</ref> | ||
== Personal Life == | == Personal Life == | ||
Easterbrook has three children.<ref name="britannica" /> He relocated from the United Kingdom to the United States during his tenure as McDonald's CEO, as the company's global headquarters is located in Chicago, Illinois. Prior to his appointment as CEO, he had spent periods living in both the United Kingdom and the United States during his various roles within the McDonald's system.<ref name="telegraph" /> | |||
Easterbrook's personal life became a matter of significant public interest following his dismissal from McDonald's in November 2019. The circumstances of his termination, involving a consensual relationship with an employee that violated company policy, were extensively covered by media outlets around the world. The subsequent lawsuit, which revealed additional relationships and allegations of concealment, further heightened public attention on his personal conduct.<ref name="nyt-lawsuit" /><ref name="bbc-fired" /> | |||
He has not maintained a significant public presence since the resolution of the McDonald's lawsuit and the SEC charges. | |||
== Recognition == | == Recognition == | ||
During his tenure as CEO of McDonald's, Easterbrook | During his tenure as CEO of McDonald's, Easterbrook received recognition for the company's improved financial performance and the success of its turnaround strategy. Under his leadership, McDonald's share price rose substantially, and the company's comparable sales returned to growth after a period of decline, which was noted by financial analysts and business media.<ref name="guardian-new-ceo" /><ref name="drum" /> | ||
However, | However, Easterbrook's reputation was significantly affected by the circumstances of his dismissal and the subsequent legal proceedings. The $105 million clawback settlement became a notable case study in corporate governance, executive accountability, and the enforcement of company policies regarding workplace relationships. The SEC charges further underscored the regulatory and legal consequences of the situation.<ref name="nyt-settlement" /><ref name="forbes-sec" /> | ||
== Legacy == | == Legacy == | ||
Easterbrook's legacy at McDonald's is characterised by both the operational and strategic accomplishments of his tenure and the controversy surrounding his departure. On the business side, many of the initiatives he implemented or accelerated — including the emphasis on digital ordering, delivery partnerships, restaurant modernisation, and refranchising — continued under his successor, Chris Kempczinski, and became foundational elements of McDonald's strategy in the years following his departure.<ref name="britannica" /> | |||
The introduction of personalisation technology through the acquisition of Dynamic Yield represented a significant shift in how McDonald's approached the customer experience, particularly at drive-through locations. The company's investment in mobile ordering and delivery platforms during Easterbrook's tenure positioned McDonald's to adapt more readily during the [[COVID-19 pandemic]], when digital and contactless ordering became essential for fast food businesses.<ref name="britannica" /> | |||
At the same time, Easterbrook's termination and the subsequent lawsuit and SEC action became a prominent example in discussions of corporate governance, executive conduct, and the enforcement of workplace policies at the highest levels of major corporations. The $105 million settlement was cited as a landmark in the trend toward stricter clawback provisions for executive compensation, and the case influenced corporate board discussions about accountability and transparency.<ref name="nyt-settlement" /><ref name="mcdonalds-settlement" /> | |||
Easterbrook's | The Easterbrook case also contributed to broader public discourse about workplace relationships and the application of anti-fraternisation policies to senior executives. The McDonald's board's decision to terminate a CEO whose strategic leadership was delivering strong financial results illustrated the increasing weight placed on adherence to company values and policies, independent of business performance.<ref name="wsj-fired" /><ref name="nyt-fired" /> | ||
== References == | == References == | ||
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[[Category:1967 births]] | [[Category:1967 births]] | ||
[[Category:Living people]] | [[Category:Living people]] | ||
[[Category:McDonald's people]] | |||
[[Category:British chief executives]] | |||
[[Category:People from Watford]] | [[Category:People from Watford]] | ||
[[Category:Alumni of St Chad's College, Durham]] | [[Category:Alumni of St Chad's College, Durham]] | ||
[[Category: | [[Category:People educated at Watford Grammar School for Boys]] | ||
[[Category:British | [[Category:British expatriates in the United States]] | ||
[[Category:Fast | [[Category:Fast food executives]] | ||
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{ | { | ||
Latest revision as of 06:11, 24 February 2026
| Steve Easterbrook | |
| Born | Stephen James Easterbrook 6 8, 1967 |
|---|---|
| Birthplace | Watford, England, United Kingdom |
| Nationality | British |
| Occupation | Business executive |
| Title | Former President and CEO, McDonald's Corporation |
| Known for | CEO of McDonald's (2015–2019) |
| Education | St Chad's College, Durham (BSc) |
| Children | 3 |
Stephen James Easterbrook (born 6 August 1967) is a British business executive who served as president and chief executive officer of McDonald's Corporation, the world's largest fast food chain, from March 2015 to November 2019. Born and raised in Watford, England, Easterbrook built his career within the McDonald's system over more than two decades, rising through leadership positions in the United Kingdom and across Europe before being appointed to the company's top global role. During his tenure as CEO, he oversaw a significant strategic turnaround plan that included store modernisation, menu simplification, the introduction of all-day breakfast in the United States, and investments in digital technology and delivery services. McDonald's share price rose substantially under his leadership, and the company's financial performance improved after a period of declining sales.[1] His tenure came to an abrupt end on 3 November 2019, when the McDonald's board of directors terminated him for engaging in a consensual relationship with an employee, a violation of the company's anti-fraternisation policies.[2] The aftermath of his dismissal led to a protracted legal dispute between Easterbrook and McDonald's that culminated in a settlement in which he returned equity awards and cash valued at over $105 million, one of the largest corporate clawbacks in history.[3]
Early Life
Stephen James Easterbrook was born on 6 August 1967 in Watford, a town in Hertfordshire, England, northwest of London.[4] He grew up in the Watford area and attended Watford Grammar School for Boys, a selective state grammar school with a history dating to the early 18th century.[5]
Details of Easterbrook's early family life have not been extensively documented in public sources. What is known is that he pursued higher education at Durham University in northeast England, where he studied at St Chad's College, one of the university's recognised colleges. He graduated with a Bachelor of Science degree.[4]
Education
Easterbrook studied natural sciences at St Chad's College, part of Durham University, and completed a Bachelor of Science (BSc) degree.[4] He later entered the field of accounting and became a qualified accountant, which provided him with a financial and analytical foundation that would underpin his career in business management.[5] His training in accountancy was a notable aspect of his professional background, distinguishing him from many fast food industry executives who came up through operations or marketing.
Career
Early Career and Rise at McDonald's UK
Easterbrook began his career in accountancy before joining McDonald's in 1993 as a manager in the company's United Kingdom operations.[4] Over the following years, he progressed through a series of management positions within McDonald's UK division. His early career at the company involved gaining experience across multiple operational areas of the business.[5]
By the mid-2000s, Easterbrook had risen to become the head of McDonald's operations in the United Kingdom. In this role, he was responsible for overseeing the chain's extensive network of restaurants across Britain. During his time leading McDonald's UK, the company undertook significant efforts to refresh its brand image in the country, including restaurant refurbishments, menu changes, and sustainability initiatives. A 2009 profile in The Independent highlighted his role in driving growth at McDonald's UK operations.[5]
McDonald's European and Global Roles
Easterbrook's success in the United Kingdom led to broader responsibilities within McDonald's corporate structure. He was appointed to senior roles overseeing McDonald's operations across Europe, giving him experience managing the chain's business in multiple national markets with varying consumer preferences and regulatory environments.[1]
During this period, Easterbrook also briefly left McDonald's. He served as the CEO of PizzaExpress, the British restaurant chain, and later became CEO of Wagamama, the Asian-food restaurant group.[6] These positions gave him experience running restaurant businesses outside the McDonald's system, but he ultimately returned to McDonald's, where he was appointed chief brand officer, a global role responsible for the company's marketing and brand strategy.[7]
Appointment as CEO
On 28 January 2015, McDonald's announced that Easterbrook would succeed Don Thompson as president and chief executive officer, effective 1 March 2015.[8] Thompson's departure came amid a difficult period for McDonald's, which had experienced declining same-store sales and growing competition from both fast-casual chains and other quick-service rivals. The company reported that global comparable sales had fallen, and its U.S. business had been particularly challenged.[9]
Easterbrook's appointment was viewed by industry observers as a signal that McDonald's intended to focus on brand revitalisation. His background as the company's global chief brand officer made him a somewhat unconventional choice compared to predecessors who had primarily come from operations backgrounds. The Drum described the appointment as McDonald's decision to install a "marketer CEO" who could bring the brand "back to customers."[10]
The selection of a British executive to lead the quintessentially American corporation attracted attention in both the British and American media. The Daily Telegraph and The Guardian both noted the significance of a UK-born leader being chosen for one of the most prominent CEO roles in global business.[6][1]
Turnaround Strategy
Upon taking office, Easterbrook moved quickly to articulate a turnaround strategy for McDonald's. He publicly acknowledged that the company's performance had been unsatisfactory and outlined plans to restructure the business and reinvigorate the brand. Key elements of his strategy included simplifying the menu, which had grown unwieldy over the years; improving the quality of food ingredients; and accelerating the pace of restaurant modernisation, including the introduction of self-order kiosks and table service in many locations.[1]
One of the most prominent initiatives during Easterbrook's tenure was the rollout of all-day breakfast in the United States, which proved popular with consumers and contributed to an improvement in same-store sales. The company also invested in digital capabilities, including the development of a mobile ordering application and partnerships with third-party delivery services such as Uber Eats.[4]
Easterbrook oversaw a significant restructuring of McDonald's corporate operations, including the refranchising of many company-owned restaurants. This strategy shifted more restaurants from corporate ownership to franchisee ownership, reducing the company's direct operational costs while increasing franchise fee income. He also implemented cost-cutting measures at the corporate level.[9]
Under Easterbrook's leadership, McDonald's financial performance improved markedly. The company's share price increased significantly during his tenure, and comparable sales growth returned to positive territory after a prolonged slump. His compensation reflected the company's improved results; McDonald's disclosed his total pay packages in annual proxy filings.[11]
Easterbrook also pursued acquisitions in the technology sector to support McDonald's digital transformation. The company acquired Dynamic Yield, an Israeli-based personalisation technology company, in a deal that represented one of McDonald's largest acquisitions in decades. This technology was intended to enable personalised menu displays at drive-through lanes based on factors such as time of day, weather, and current restaurant traffic.[4]
Termination as CEO
On 3 November 2019, McDonald's announced that its board of directors had voted to terminate Easterbrook as president and CEO, effective immediately. The company disclosed that Easterbrook had been dismissed for engaging in a consensual relationship with a McDonald's employee, which violated the company's policy prohibiting managers from having romantic or sexual relationships with direct or indirect reports.[2]
In a message to employees, Easterbrook acknowledged the relationship and said it was "a mistake." He wrote: "Given the values of the company, I agree with the board that it is time for me to move on."[12] The Wall Street Journal reported that the board's decision was based on the conclusion that the relationship, even though consensual, demonstrated poor judgment inconsistent with McDonald's expectations for its chief executive.[13]
Chris Kempczinski, who had served as head of McDonald's USA division, was named as Easterbrook's successor.[2] CNN reported that the board's decision came after Easterbrook himself brought the relationship to the board's attention.[14]
Under the terms of his departure, Easterbrook was initially treated as having been terminated "without cause," which entitled him to a severance package that included six months of base salary and the continuation of certain equity awards that had vested during his tenure.[2]
Lawsuit and Settlement
In August 2020, McDonald's filed a lawsuit against Easterbrook, accusing him of lying and concealing evidence during the board's initial investigation into his conduct in 2019. The New York Times reported that the company alleged Easterbrook had engaged in sexual relationships with three additional McDonald's employees in the year prior to his termination and had concealed these relationships from investigators. The lawsuit further alleged that Easterbrook had approved a special stock grant worth hundreds of thousands of dollars to one of the employees with whom he had a relationship.[15]
McDonald's contended that had the board known about the full extent of Easterbrook's conduct at the time of his dismissal, he would have been terminated "for cause" rather than "without cause," which would have denied him the severance benefits and equity awards he received upon departure. The company sought to recover those benefits through the lawsuit and to claw back stock options and other compensation.[15]
In December 2021, the lawsuit was resolved through a settlement. Under the terms of the agreement, Easterbrook returned equity awards and cash with a total value exceeding $105 million to McDonald's. The New York Times described the settlement as one of the largest clawback recoveries from a former executive in corporate history.[3] McDonald's issued a statement confirming that its board had approved the settlement, describing it as a successful resolution of the matter.[16]
SEC Charges
In January 2023, the U.S. Securities and Exchange Commission (SEC) charged Easterbrook in connection with his conduct surrounding his departure from McDonald's. According to Forbes and The New York Times, the SEC alleged that Easterbrook had misled McDonald's and its investors about the extent of his workplace misconduct in the period leading up to and following his dismissal.[17][18] The SEC's action highlighted the regulatory implications of executive misconduct and disclosure obligations in publicly traded companies.
Post-McDonald's Activities
Following his departure from McDonald's and the resolution of the lawsuit, Easterbrook has maintained a lower public profile. He was reported to have made an investment in Project Pollo, a plant-based fast-food concept, according to QSR Magazine.[19]
Personal Life
Easterbrook has three children.[4] He relocated from the United Kingdom to the United States during his tenure as McDonald's CEO, as the company's global headquarters is located in Chicago, Illinois. Prior to his appointment as CEO, he had spent periods living in both the United Kingdom and the United States during his various roles within the McDonald's system.[6]
Easterbrook's personal life became a matter of significant public interest following his dismissal from McDonald's in November 2019. The circumstances of his termination, involving a consensual relationship with an employee that violated company policy, were extensively covered by media outlets around the world. The subsequent lawsuit, which revealed additional relationships and allegations of concealment, further heightened public attention on his personal conduct.[15][12]
He has not maintained a significant public presence since the resolution of the McDonald's lawsuit and the SEC charges.
Recognition
During his tenure as CEO of McDonald's, Easterbrook received recognition for the company's improved financial performance and the success of its turnaround strategy. Under his leadership, McDonald's share price rose substantially, and the company's comparable sales returned to growth after a period of decline, which was noted by financial analysts and business media.[1][10]
However, Easterbrook's reputation was significantly affected by the circumstances of his dismissal and the subsequent legal proceedings. The $105 million clawback settlement became a notable case study in corporate governance, executive accountability, and the enforcement of company policies regarding workplace relationships. The SEC charges further underscored the regulatory and legal consequences of the situation.[3][17]
Legacy
Easterbrook's legacy at McDonald's is characterised by both the operational and strategic accomplishments of his tenure and the controversy surrounding his departure. On the business side, many of the initiatives he implemented or accelerated — including the emphasis on digital ordering, delivery partnerships, restaurant modernisation, and refranchising — continued under his successor, Chris Kempczinski, and became foundational elements of McDonald's strategy in the years following his departure.[4]
The introduction of personalisation technology through the acquisition of Dynamic Yield represented a significant shift in how McDonald's approached the customer experience, particularly at drive-through locations. The company's investment in mobile ordering and delivery platforms during Easterbrook's tenure positioned McDonald's to adapt more readily during the COVID-19 pandemic, when digital and contactless ordering became essential for fast food businesses.[4]
At the same time, Easterbrook's termination and the subsequent lawsuit and SEC action became a prominent example in discussions of corporate governance, executive conduct, and the enforcement of workplace policies at the highest levels of major corporations. The $105 million settlement was cited as a landmark in the trend toward stricter clawback provisions for executive compensation, and the case influenced corporate board discussions about accountability and transparency.[3][16]
The Easterbrook case also contributed to broader public discourse about workplace relationships and the application of anti-fraternisation policies to senior executives. The McDonald's board's decision to terminate a CEO whose strategic leadership was delivering strong financial results illustrated the increasing weight placed on adherence to company values and policies, independent of business performance.[13][2]
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "McDonald's new chief executive Steve Easterbrook".The Guardian.2015-01-29.https://www.theguardian.com/business/2015/jan/29/mcdonalds-new-chief-executive-steve-easterbrook.Retrieved 2026-02-24.
- ↑ 2.0 2.1 2.2 2.3 2.4 FriedmanVanessaVanessa"McDonald's Fires C.E.O. Steve Easterbrook After Relationship With Employee".The New York Times.2019-11-03.https://www.nytimes.com/2019/11/03/business/mcdonalds-ceo-fired-steve-easterbrook.html.Retrieved 2026-02-24.
- ↑ 3.0 3.1 3.2 3.3 "Steve Easterbrook, Former McDonald's C.E.O., Repays Company $105 Million".The New York Times.2021-12-16.https://www.nytimes.com/2021/12/16/business/mcdonalds-steve-easterbrook.html.Retrieved 2026-02-24.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 "Steve Easterbrook".Encyclopædia Britannica.https://www.britannica.com/biography/Steve-Easterbrook.Retrieved 2026-02-24.
- ↑ 5.0 5.1 5.2 5.3 "Steve Easterbrook: An appetite for more growth at McDonald's UK".The Independent.https://www.independent.co.uk/news/people/profiles/steve-easterbrook-an-appetite-for-more-growth-at-mcdonalds-uk-1996098.html.Retrieved 2026-02-24.
- ↑ 6.0 6.1 6.2 "McDonald's names UK-born Steve Easterbrook as new chief executive".The Daily Telegraph.2015-01-29.https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11375911/McDonalds-names-UK-born-Steve-Easterbrook-as-new-chief-executive.html.Retrieved 2026-02-24.
- ↑ "McDonald's names Steve Easterbrook as new chief executive".BBC News.2015-01-28.https://www.bbc.co.uk/news/business-31034874.Retrieved 2026-02-24.
- ↑ "McDonald's Names Steve Easterbrook CEO as Thompson Steps Down".Bloomberg News.2015-01-28.https://www.bloomberg.com/news/articles/2015-01-28/mcdonald-s-names-steve-easterbrook-ceo-as-thompson-steps-down.Retrieved 2026-02-24.
- ↑ 9.0 9.1 "McDonald's sacks CEO Don Thompson; Steve Easterbrook takes over".The Guardian.2015-01-29.https://www.theguardian.com/business/2015/jan/29/mcdonalds-sacks-ceo-don-thompson-steve-easterbrook.Retrieved 2026-02-24.
- ↑ 10.0 10.1 "McDonald's marketer CEO Steve Easterbrook to bring brand back to customers".The Drum.2015-11-19.http://www.thedrum.com/news/mcdonald-s-marketer-ceo-steve-easterbrook-bring-brand-back-customers.Retrieved 2026-02-24.
- ↑ "McDonald's executive pay".Chicago Tribune.2017-04-13.http://www.chicagotribune.com/business/ct-mcdonalds-executive-pay-0414-biz-20170413-story.html.Retrieved 2026-02-24.
- ↑ 12.0 12.1 "McDonald's boss Steve Easterbrook fired after dating employee".BBC News.2019-11-04.https://www.bbc.com/news/business-50283720.Retrieved 2026-02-24.
- ↑ 13.0 13.1 "McDonald's Fires CEO Steve Easterbrook Over Relationship With Employee".The Wall Street Journal.2019-11-03.https://www.wsj.com/articles/mcdonalds-fires-ceo-steve-easterbrook-over-relationship-with-employee-11572816660.Retrieved 2026-02-24.
- ↑ "McDonald's CEO Steve Easterbrook is out for 'consensual relationship with an employee'".CNN.2019-11-04.https://edition.cnn.com/2019/11/03/business/mcdonalds-ceo-steve-easterbrook-steps-down.Retrieved 2026-02-24.
- ↑ 15.0 15.1 15.2 "McDonald's Sues Former C.E.O., Accusing Him of Lying and Fraud".The New York Times.2020-08-10.https://www.nytimes.com/2020/08/10/business/mcdonalds-ceo-steve-easterbrook.html.Retrieved 2026-02-24.
- ↑ 16.0 16.1 "McDonald's successfully resolves lawsuit against Steve Easterbrook; former CEO returns equity awards and cash with a value of over $105 million to the Company".McDonald's Corporation.2023-01-09.https://corporate.mcdonalds.com/corpmcd/our-stories/article/resolve-lawsuit.html.Retrieved 2026-02-24.
- ↑ 17.0 17.1 SaulDerekDerek"SEC Charges Former McDonald's CEO Easterbrook For Lying About Extent Of Workplace Misconduct".Forbes.2023-01-09.https://www.forbes.com/sites/dereksaul/2023/01/09/sec-charges-former-mcdonalds-ceo-easterbrook-for-lying-about-extent-of-workplace-misconduct/.Retrieved 2026-02-24.
- ↑ "McDonald's CEO and the SEC".The New York Times.2023-01-10.https://www.nytimes.com/2023/01/10/business/dealbook/mcdonalds-ceo-sec-firing.html.Retrieved 2026-02-24.
- ↑ "Former McDonald's CEO Steve Easterbrook Invests in Project Pollo".QSR Magazine.https://www.qsrmagazine.com/fast-casual/former-mcdonalds-ceo-steve-easterbrook-invests-project-pollo.Retrieved 2026-02-24.