Scott Kirby: Difference between revisions

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{{Infobox person
{{Infobox person
| name = Scott Kirby
| name         = Scott Kirby
| birth_name = John Scott Kirby
| birth_name   = John Scott Kirby
| birth_date = {{Birth date and age|1967|8|13}}
| birth_date   = {{Birth date and age|1967|8|13}}
| nationality = American
| nationality = American
| education = [[United States Air Force Academy]] (BS)<br>[[George Washington University]] (MS)
| education   = [[George Washington University]] (MS)
| occupation = Business executive
| occupation   = Business executive
| employer = [[United Airlines]]
| employer     = [[United Airlines]]
| title = Chief Executive Officer
| title       = Chief Executive Officer of United Airlines
| predecessor = [[Oscar Munoz]]
| predecessor = [[Oscar Munoz]]
| children = 7
| children     = 7
| known_for = CEO of [[United Airlines]]; former president of [[US Airways]] and [[American Airlines]]
| known_for   = CEO of [[United Airlines]]; former president of [[American Airlines]] and [[US Airways]]
}}
}}


John Scott Kirby (born August 13, 1967) is an American business executive serving as the [[chief executive officer]] of [[United Airlines]], one of the largest airlines in the world. His career in the aviation industry has spanned several decades and multiple major carriers, making him one of the most experienced leaders in commercial aviation. Before ascending to the top role at United, Kirby held the title of president at three separate major U.S. airlines — [[US Airways]], [[American Airlines]], and United Airlines — a distinction that underscores his central role in the consolidation and transformation of the American airline industry in the 21st century. He was named CEO of United Airlines in December 2019, succeeding [[Oscar Munoz]], and formally assumed the position in May 2020.<ref name="wsj-ceo">{{cite news |title=United Airlines Names President Scott Kirby CEO, Effective in May |url=https://www.wsj.com/articles/united-airlines-names-president-scott-kirby-ceo-effective-in-may-11575553050 |work=The Wall Street Journal |date=2019-12-05 |access-date=2026-02-23}}</ref> Under his leadership, United Airlines has pursued an aggressive strategy of fleet expansion, product investment, and competitive positioning, particularly at its major hubs.<ref>{{cite news |title=United Airlines CEO confident in flight expansion 'because customers are choosing us' |url=https://www.cnbc.com/2025/09/16/united-airlines-ceo-scott-kirby.html |work=CNBC |date=2025-09-16 |access-date=2026-02-23}}</ref>
'''John Scott Kirby''' (born August 13, 1967) is an American business executive serving as the [[chief executive officer]] of [[United Airlines]], one of the largest airlines in the world. Kirby's career in the aviation industry has spanned more than three decades, during which he held senior leadership positions at several major U.S. carriers, including stints as president of [[US Airways]], [[American Airlines]], and United Airlines before ascending to the top job. His path through the industry—marked by involvement in some of the most consequential airline mergers in American history and a reputation as a data-driven strategist—has made him one of the most prominent figures in commercial aviation. Named CEO of United Airlines in December 2019 as the successor to [[Oscar Munoz]], Kirby officially assumed the role in May 2020, taking charge of the carrier during a period of unprecedented disruption caused by the [[COVID-19 pandemic]]. Under his leadership, United Airlines has pursued an aggressive strategy centered on fleet expansion, product investment, and technology transformation, positioning the airline to compete on the global stage.<ref name="cnbc2019">{{cite news |last=Josephs |first=Leslie |date=2019-12-06 |title=United's new CEO faces labor talks and the possible return of the 737 Max |url=https://www.cnbc.com/2019/12/06/uniteds-new-ceo-faces-labor-talks-and-the-possible-return-of-the-737-max.html |work=CNBC |access-date=2026-02-23}}</ref><ref name="wsj2019">{{cite news |date=2019-12-05 |title=United Airlines Names President Scott Kirby CEO, Effective in May |url=https://www.wsj.com/articles/united-airlines-names-president-scott-kirby-ceo-effective-in-may-11575553050 |work=The Wall Street Journal |access-date=2026-02-23}}</ref>


== Early Life ==
== Early Life ==


John Scott Kirby was born on August 13, 1967. Details about his early childhood and family background are limited in available public records. He attended the [[United States Air Force Academy]], where he earned a Bachelor of Science degree. His time at the Air Force Academy instilled a disciplined and analytical approach that would later characterize his management style in the airline industry.<ref name="evtribune">{{cite news |title=A take-charge guy soars high |url=https://www.eastvalleytribune.com/money/a-take-charge-guy-soars-high/article_37386d9c-66f6-5295-91c0-1e57af52c452.html |work=East Valley Tribune |access-date=2026-02-23}}</ref>
John Scott Kirby was born on August 13, 1967, in the United States. Details about his childhood and family background are limited in publicly available sources. He attended the [[United States Air Force Academy]], where he earned a Bachelor of Science degree, reflecting an early connection to aviation and military service.<ref name="bloomberg">{{cite web |title=Scott Kirby |url=https://www.bloomberg.com/profile/person/1714864 |publisher=Bloomberg |access-date=2026-02-23}}</ref> His time at the Air Force Academy provided a disciplined foundation that would later inform his analytical and strategic approach to airline management.


After completing his undergraduate education, Kirby went on to earn a Master of Science degree from [[George Washington University]] in Washington, D.C.<ref name="evtribune" /> His academic background combined military discipline with advanced analytical training, a combination that would prove instrumental as he entered the complex and highly competitive world of commercial aviation.
Kirby subsequently pursued graduate studies at [[George Washington University]] in Washington, D.C., where he earned a Master of Science degree.<ref name="bloomberg" /> This combination of military education and advanced academic training distinguished him from many peers in the airline industry and helped shape his career trajectory toward leadership positions in commercial aviation.


== Education ==
== Education ==


Kirby holds a Bachelor of Science degree from the [[United States Air Force Academy]] and a Master of Science degree from [[George Washington University]].<ref name="evtribune" /> The Air Force Academy is known for producing graduates with strong quantitative and leadership skills, and Kirby's subsequent career in airline revenue management and strategic planning reflected this training. His graduate studies at George Washington University further deepened his expertise in analytical and management disciplines.
Kirby holds a Bachelor of Science degree from the [[United States Air Force Academy]] and a Master of Science degree from [[George Washington University]].<ref name="bloomberg" /> His educational background, blending military training with graduate-level study, has been noted by industry observers as a contributing factor to his reputation for rigorous, data-driven decision-making in airline management.


== Career ==
== Career ==
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=== Early Career and US Airways ===
=== Early Career and US Airways ===


Kirby began his career in the airline industry in the 1990s. He gained early experience working in roles that focused on revenue management and network planning — areas that would become his areas of expertise and that are central to airline profitability. He rose through the ranks at [[America West Airlines]], which was based in [[Tempe, Arizona]].<ref name="evtribune" /> At America West, Kirby developed a reputation as a data-driven executive with a keen understanding of airline economics.
Kirby entered the airline industry in the 1990s and rose through various management and planning roles. He developed a reputation as a network planning and revenue management specialist, skills that would define much of his career. He eventually rose to the position of president of [[US Airways]], where he played a significant role in the airline's strategic direction.<ref name="evtribune">{{cite news |title=A take-charge guy soars high |url=https://www.eastvalleytribune.com/money/a-take-charge-guy-soars-high/article_37386d9c-66f6-5295-91c0-1e57af52c452.html |work=East Valley Tribune |access-date=2026-02-23}}</ref><ref name="bizjournals">{{cite web |title=US Airways executive changes |url=https://www.bizjournals.com/phoenix/stories/2006/09/25/daily49.html |publisher=Phoenix Business Journal |access-date=2026-02-23}}</ref>


Following the merger of America West Airlines and [[US Airways]] in 2005, Kirby continued to rise within the combined organization. He was described as a "take-charge guy" in the industry, known for his assertive approach to airline management and competitive strategy.<ref name="evtribune" /> He eventually ascended to the role of president of US Airways, where he played a significant part in the carrier's operational and financial strategy during a period of intense industry consolidation.<ref name="bizjournals">{{cite web |title=US Airways executive profile |url=https://www.bizjournals.com/phoenix/stories/2006/09/25/daily49.html |publisher=Phoenix Business Journal |access-date=2026-02-23}}</ref>
During his tenure at US Airways, Kirby was recognized as a decisive and analytically rigorous executive. His approach to network optimization and competitive strategy drew attention within the industry, establishing him as one of the most influential operational strategists in American aviation. The East Valley Tribune described him as "a take-charge guy," a characterization that followed him throughout his career.<ref name="evtribune" />


=== American Airlines ===
=== American Airlines and the US Airways Merger ===


In 2013, US Airways and [[American Airlines]] announced their merger, creating the world's largest airline at the time. As part of the merger planning, Kirby was named to a leadership position at the combined carrier. He was appointed president of American Airlines, working alongside CEO [[Doug Parker]], who had also come from the US Airways side of the merger.<ref name="dallasnews">{{cite news |title=Kirby and Goulet to lead American Airlines-US Airways planning for merger |url=https://www.dallasnews.com/business/airlines/2013/02/25/kirby-and-goulet-to-lead-american-airlines-us-airways-planning-for-merger/ |work=The Dallas Morning News |date=2013-02-25 |access-date=2026-02-23}}</ref>
In 2013, the merger of [[American Airlines]] and [[US Airways]] created the world's largest airline at the time. As part of the merger integration, Kirby was named president of the combined American Airlines, bringing his operational expertise and network planning acumen to the newly formed carrier.<ref name="dallasnews">{{cite news |date=2013-02-25 |title=Kirby and Goulet to lead American Airlines-US Airways planning for merger |url=https://www.dallasnews.com/business/airlines/2013/02/25/kirby-and-goulet-to-lead-american-airlines-us-airways-planning-for-merger/ |work=The Dallas Morning News |access-date=2026-02-23}}</ref> The merger was one of the most significant consolidation events in airline history, and Kirby's role in planning and executing the integration of the two carriers' route networks, fleets, and operations was substantial.


As president of American Airlines, Kirby oversaw major aspects of the airline's network strategy and operations during a critical period of integration. The merger of US Airways and American Airlines was one of the largest in aviation history and involved combining fleets, labor groups, route networks, and corporate cultures. Kirby was instrumental in shaping the combined airline's competitive positioning, particularly in its approach to pricing and capacity decisions.<ref name="dallasnews" />
As president of American Airlines, Kirby oversaw critical aspects of the airline's strategy and operations. His tenure at American was marked by efforts to optimize the combined network and compete effectively in an industry that had undergone dramatic consolidation. However, his time at American also set the stage for a notable career shift that would reverberate across the industry.


Kirby's tenure at American Airlines was notable for his aggressive competitive instincts. He developed a close professional relationship — and later a rivalry — with other industry executives, relationships that would define competitive dynamics in the U.S. airline industry for years to come.<ref name="wsj-rivals">{{cite news |title=Friendly Skies? CEOs at American, United Are Longtime Colleagues Turned Rivals |url=https://www.wsj.com/articles/friendly-skies-ceos-at-american-united-are-longtime-colleagues-turned-rivals-11575820801 |work=The Wall Street Journal |date=2019-12-08 |access-date=2026-02-23}}</ref>
=== Move to United Airlines as President ===


=== Move to United Airlines ===
In August 2016, Kirby made a high-profile move from American Airlines to [[United Airlines]], where he was named president under CEO [[Oscar Munoz]]. The departure was notable because it placed Kirby in direct competition with his former employer, and the move was widely covered by aviation and business media.<ref name="usatoday2016">{{cite news |date=2016-08-29 |title=United grabs American president |url=https://www.usatoday.com/story/money/2016/08/29/united-grabs-american-president/89556830/ |work=USA Today |access-date=2026-02-23}}</ref><ref name="wsj2016">{{cite news |date=2016-08-29 |title=American Airlines president moves to United Continental |url=https://www.wsj.com/articles/american-airlines-president-moves-to-united-continental-1472502904 |work=The Wall Street Journal |access-date=2026-02-23}}</ref> The Wall Street Journal later noted that the CEOs of American and United—Doug Parker and Kirby's eventual successor role—were "longtime colleagues turned rivals," underscoring the personal dynamics at play in the competitive landscape of U.S. aviation.<ref name="wsjrivals">{{cite news |date=2019-12-08 |title=Friendly Skies: CEOs at American, United Are Longtime Colleagues Turned Rivals |url=https://www.wsj.com/articles/friendly-skies-ceos-at-american-united-are-longtime-colleagues-turned-rivals-11575820801 |work=The Wall Street Journal |access-date=2026-02-23}}</ref>


In August 2016, Kirby made a high-profile departure from American Airlines to join [[United Airlines]] as president, a move that drew significant attention across the airline industry. The transition was notable because it placed Kirby in direct competition with his former employer and longtime colleagues.<ref name="usatoday-move">{{cite news |title=United grabs American president |url=https://www.usatoday.com/story/money/2016/08/29/united-grabs-american-president/89556830/ |work=USA Today |date=2016-08-29 |access-date=2026-02-23}}</ref><ref name="wsj-move">{{cite news |title=American Airlines President Moves to United Continental |url=https://www.wsj.com/articles/american-airlines-president-moves-to-united-continental-1472502904 |work=The Wall Street Journal |date=2016-08-29 |access-date=2026-02-23}}</ref>
As president of United Airlines, Kirby quickly made his mark. He was instrumental in reshaping United's network strategy, pushing for expanded service and competitive responses to rivals. In 2017, he discussed his understanding of passenger frustrations and the airline's efforts to improve the customer experience, speaking publicly about the need for the industry to do better in serving travelers.<ref name="usatoday2017">{{cite news |date=2017-05-04 |title=Scott Kirby understands flight frustrations |url=https://www.usatoday.com/story/travel/flights/todayinthesky/2017/05/04/scott-kirby-understands-flight-frustrations/101295078/ |work=USA Today |access-date=2026-02-23}}</ref>


At United, Kirby initially served as president under CEO [[Oscar Munoz]]. In this role, he was responsible for the airline's day-to-day operations, revenue management, network planning, and overall commercial strategy. He became known for pushing strategies aimed at increasing United's competitiveness, including efforts to lower certain fares to compete with [[low-cost carriers]] and expand capacity at key hubs.<ref name="fortune">{{cite news |title=Scott Kirby, United CEO, has a plan that could mean lower airfare |url=https://fortune.com/2018/01/29/scott-kirby-united-ceo-lower-airfare/ |work=Fortune |date=2018-01-29 |access-date=2026-02-23}}</ref><ref name="chron">{{cite news |title=United's Kirby goes rogue with plan that may spur fare wars |url=https://www.chron.com/business/article/United-s-Kirby-goes-rogue-with-plan-that-may-spur-12535238.php |work=Houston Chronicle |access-date=2026-02-23}}</ref>
In 2018, Kirby attracted attention for a strategy that some observers described as unconventional—adding capacity and pushing for lower airfares as a competitive weapon, a move that had the potential to reshape pricing dynamics across the industry.<ref name="fortune2018">{{cite news |date=2018-01-29 |title=Scott Kirby, United CEO: Lower Airfare |url=https://fortune.com/2018/01/29/scott-kirby-united-ceo-lower-airfare/ |work=Fortune |access-date=2026-02-23}}</ref><ref name="chron2018">{{cite news |title=United's Kirby goes rogue with plan that may spur lower fares |url=https://www.chron.com/business/article/United-s-Kirby-goes-rogue-with-plan-that-may-spur-12535238.php |work=Houston Chronicle |access-date=2026-02-23}}</ref> The Houston Chronicle characterized Kirby as going "rogue" with the plan, which was aimed at using United's hub strength to undercut competitors and gain market share.<ref name="chron2018" /> In a 2019 interview with the San Francisco Gate, Kirby elaborated on United's strategic direction and the investments the airline was making in its product and customer experience.<ref name="sfgate">{{cite news |title=Interview: United president Scott Kirby |url=https://www.sfgate.com/travel/article/Interview-United-president-Scott-Kirby-13729013.php |work=SFGate |access-date=2026-02-23}}</ref>


Kirby's approach at United was sometimes described as unconventional. His push to add capacity and compete more directly with discount carriers earned both praise from investors and scrutiny from industry analysts who questioned whether such aggressive expansion could be sustained.<ref name="chron" /> He also spoke publicly about understanding passenger frustrations with air travel, signaling an interest in improving the customer experience alongside financial performance.<ref>{{cite news |title=Scott Kirby understands flight frustrations |url=https://www.usatoday.com/story/travel/flights/todayinthesky/2017/05/04/scott-kirby-understands-flight-frustrations/101295078/ |work=USA Today |date=2017-05-04 |access-date=2026-02-23}}</ref>
=== CEO of United Airlines ===


In an interview with the ''[[San Francisco Chronicle]]'''s travel section, Kirby discussed his vision for United's future, including investments in fleet, customer service, and hub connectivity.<ref>{{cite news |title=Interview: United president Scott Kirby |url=https://www.sfgate.com/travel/article/Interview-United-president-Scott-Kirby-13729013.php |work=SFGate |access-date=2026-02-23}}</ref>
On December 5, 2019, United Airlines announced that Kirby would succeed Oscar Munoz as CEO, with the transition scheduled to take effect in May 2020. Munoz, who had served as CEO since 2015 and navigated the airline through several high-profile crises, moved to the role of executive chairman.<ref name="wsj2019" /><ref name="chicagotribune">{{cite news |date=2019-12-05 |title=United Airlines CEO Oscar Munoz to step down, president Scott Kirby to succeed him |url=https://www.chicagotribune.com/business/ct-biz-united-airlines-ceo-oscar-munoz-20191205-w53ivevtznbknljf6aqkdhzpja-story.html |work=Chicago Tribune |access-date=2026-02-23}}</ref><ref name="nytimes">{{cite news |date=2019-12-05 |title=United C.E.O. Oscar Munoz to Step Down |url=https://www.nytimes.com/2019/12/05/business/united-ceo-oscar-munoz.html |work=The New York Times |access-date=2026-02-23}}</ref> Reuters described Kirby as an "industry veteran" chosen for the top job, noting his extensive experience across multiple major carriers.<ref name="reuters">{{cite news |title=United Airlines picks industry veteran Kirby for top job |url=https://www.reuters.com/article/us-ual-ceo/united-airlines-picks-industry-veteran-kirby-for-top-job-idUSKBN1Y91KI |work=Reuters |access-date=2026-02-23}}</ref> Bloomberg also reported on the transition, highlighting the significance of the leadership change at one of the world's largest airlines.<ref name="bloomberg2019">{{cite news |date=2019-12-05 |title=United Airlines Names Kirby CEO as Munoz Moves to Chairman |url=https://www.bloomberg.com/news/articles/2019-12-05/united-airlines-names-kirby-ceo-as-munoz-moves-to-chairman |work=Bloomberg News |access-date=2026-02-23}}</ref>


=== Appointment as CEO ===
Upon taking the helm, Kirby faced immediate and extraordinary challenges. The [[COVID-19 pandemic]] devastated global air travel demand beginning in early 2020, forcing airlines to ground fleets, furlough employees, and seek government financial assistance. Kirby's leadership during this period involved navigating the most severe downturn in the history of commercial aviation while simultaneously laying the groundwork for United's post-pandemic recovery strategy.<ref name="cnbc2019" />


On December 5, 2019, United Airlines announced that Kirby would succeed Oscar Munoz as CEO, effective May 2020. Munoz transitioned to the role of executive chairman of the board.<ref name="wsj-ceo" /><ref name="chicagotribune">{{cite news |title=United Airlines CEO Oscar Munoz to step down, president Scott Kirby to take over |url=https://www.chicagotribune.com/business/ct-biz-united-airlines-ceo-oscar-munoz-20191205-w53ivevtznbknljf6aqkdhzpja-story.html |work=Chicago Tribune |date=2019-12-05 |access-date=2026-02-23}}</ref>
As the industry recovered, Kirby pursued an aggressive growth and investment strategy. United embarked on large aircraft orders, invested in premium cabin products, and expanded its route network. The airline also invested in technology, with Kirby frequently speaking about the role of technological transformation in improving both operations and the customer experience.<ref name="stratechery">{{cite web |title=An Interview with United CEO Scott Kirby About Tech Transformation |url=https://stratechery.com/2026/an-interview-with-united-ceo-scott-kirby-about-tech-transformation/ |publisher=Stratechery |date=2026-01 |access-date=2026-02-23}}</ref><ref name="fte">{{cite web |title="Building the best airline in the world": United Airlines CEO Scott Kirby on culture, technology and competing on the global stage |url=https://www.futuretravelexperience.com/2025/10/building-the-best-airline-in-the-world-united-airlines-ceo-scott-kirby-on-culture-technology-and-competing-on-the-global-stage/ |publisher=Future Travel Experience |date=2025-10-22 |access-date=2026-02-23}}</ref>


The announcement was covered extensively in financial and business media. [[Reuters]] described Kirby as an "industry veteran" chosen for the top job, noting his deep experience across multiple major carriers.<ref name="reuters">{{cite news |title=United Airlines picks industry veteran Kirby for top job |url=https://www.reuters.com/article/us-ual-ceo/united-airlines-picks-industry-veteran-kirby-for-top-job-idUSKBN1Y91KI |work=Reuters |date=2019-12-05 |access-date=2026-02-23}}</ref> [[CNBC]] reported that the new CEO would face immediate challenges, including ongoing labor negotiations and the uncertain future of the [[Boeing 737 MAX]], which had been grounded worldwide following two fatal crashes.<ref name="cnbc-2019">{{cite news |title=United's new CEO faces labor talks and the possible return of the 737 Max |url=https://www.cnbc.com/2019/12/06/uniteds-new-ceo-faces-labor-talks-and-the-possible-return-of-the-737-max.html |work=CNBC |date=2019-12-06 |access-date=2026-02-23}}</ref>
In a September 2025 interview with CNBC, Kirby expressed confidence in United's flight expansion plans, stating that the airline's product investments were helping it differentiate from competitors and that "customers are choosing us."<ref name="cnbc2025">{{cite news |date=2025-09-16 |title=United Airlines CEO confident in flight expansion 'because customers are choosing us' |url=https://www.cnbc.com/2025/09/16/united-airlines-ceo-scott-kirby.html |work=CNBC |access-date=2026-02-23}}</ref> That same month, at the APEX Expo in Long Beach, Kirby discussed United's approach to competing on the global stage, including the potential role of government support in enabling U.S. carriers to compete with subsidized foreign airlines.<ref name="crankyflier">{{cite web |title=Scott Kirby Looks Ahead on How to Compete on the Global Stage, Probably with Government Help |url=https://crankyflier.com/2025/09/16/scott-kirby-looks-ahead-on-how-to-compete-on-the-global-stage-probably-with-government-help/ |publisher=Cranky Flier |date=2025-09-16 |access-date=2026-02-23}}</ref>


The ''[[New York Times]]'' also covered the leadership transition, placing it in the context of broader changes at United Airlines and the competitive dynamics among major U.S. carriers.<ref>{{cite news |title=United Airlines leadership transition |url=https://www.nytimes.com/2019/12/05/business/united-ceo-oscar-munoz.html |work=The New York Times |date=2019-12-05 |access-date=2026-02-23}}</ref> ''The Wall Street Journal'' noted the irony that Kirby and [[Robert Isom]], who succeeded Doug Parker at American Airlines, were once close colleagues and were now leading rival airlines in direct competition.<ref name="wsj-rivals" />
In November 2025, Kirby spoke publicly about how his leadership approach had evolved and how United's overall strategy had shifted under his direction. In an analysis published by View from the Wing, Kirby was described as one of the most interesting airline executives to listen to, in part because of his willingness to articulate strategic thinking in public forums.<ref name="vftw">{{cite web |title=Scott Kirby Explains How His Leadership Changed — And Why United's Entire Strategy Looks Different Under Him Now |url=https://viewfromthewing.com/scott-kirby-explains-how-his-leadership-changed-and-why-uniteds-entire-strategy-looks-different-under-him-now/ |publisher=View from the Wing |date=2025-11-19 |access-date=2026-02-23}}</ref> At the FTE Global 2025 conference, Kirby outlined how culture, technology, and customer focus were central to United's ambitions, framing the airline's goal in terms of building a world-class carrier.<ref name="fte" />


The timing of Kirby's assumption of the CEO role in May 2020 coincided with the [[COVID-19 pandemic]], which caused an unprecedented collapse in air travel demand worldwide. Under Kirby's leadership, United Airlines navigated the crisis, which involved substantial financial losses across the industry, government aid through the [[CARES Act]], and the eventual recovery of air travel.
=== Competition with American Airlines at O'Hare ===


=== Strategy and Competitive Positioning ===
In early 2026, the rivalry between United Airlines and American Airlines intensified, particularly at [[O'Hare International Airport]] in Chicago, United's primary hub. Kirby publicly stated that he was "drawing a line in the sand" and would add capacity in response to American Airlines' expansion efforts at O'Hare, escalating what Crain's Chicago Business described as an "intense battle" over gates, market share, and profits worth hundreds of millions of dollars.<ref name="simpleflying">{{cite web |title=Take That, Kirby! American Responds To United CEO's Challenge |url=https://simpleflying.com/take-that-kirby-american-responds-to-united-ceo-challenge/ |publisher=Simple Flying |date=2026-01 |access-date=2026-02-23}}</ref><ref name="crains">{{cite news |title=United CEO Kirby warns American he won't cede ground at O'Hare |url=https://www.chicagobusiness.com/airlines-airports/united-ceo-kirby-escalates-ohare-battle-american |work=Crain's Chicago Business |date=2026-01 |access-date=2026-02-23}}</ref> American Airlines responded publicly to Kirby's challenge, with the confrontation drawing substantial media coverage and illustrating the competitive intensity of the U.S. airline industry under Kirby's leadership.<ref name="simpleflying" />


As CEO, Kirby has pursued a strategy centered on investing in United Airlines' product, expanding its route network, and competing aggressively for market share at major hubs. He has repeatedly stated that United's strategy is built on the premise that customers will choose the airline that offers a better product, and he has invested accordingly in areas such as premium seating, in-flight amenities, and technology.<ref>{{cite news |title=United Airlines CEO confident in flight expansion 'because customers are choosing us' |url=https://www.cnbc.com/2025/09/16/united-airlines-ceo-scott-kirby.html |work=CNBC |date=2025-09-16 |access-date=2026-02-23}}</ref>
=== Government Shutdown Response ===


Kirby has been vocal about United's competitive positioning, particularly against American Airlines. In early 2026, Kirby stated publicly that he was "drawing a line in the sand" regarding competition at [[O'Hare International Airport]] in Chicago, one of United's most important hubs. American Airlines responded publicly to Kirby's challenge, reflecting the intensity of the rivalry between the two carriers.<ref>{{cite news |title=Take That, Kirby! American Responds To United CEO's Challenge |url=https://simpleflying.com/take-that-kirby-american-responds-to-united-ceo-challenge/ |work=Simple Flying |date=2026-01 |access-date=2026-02-23}}</ref><ref>{{cite news |title=United CEO Kirby warns American he won't cede ground at O'Hare |url=https://www.chicagobusiness.com/airlines-airports/united-ceo-kirby-escalates-ohare-battle-american |work=Crain's Chicago Business |date=2026-01 |access-date=2026-02-23}}</ref>
In November 2025, during a U.S. government shutdown, Kirby issued a public communication to United Airlines employees addressing the potential impact on airline operations. The message, distributed via PR Newswire, reflected Kirby's practice of communicating directly with the airline's workforce during periods of uncertainty.<ref name="prnewswire">{{cite web |title=An Update on the Government Shutdown from Scott Kirby to United Employees |url=https://www.prnewswire.com/news-releases/an-update-on-the-government-shutdown-from-scott-kirby-to-united-employees-302606469.html |publisher=PR Newswire |date=2025-11-05 |access-date=2026-02-23}}</ref>
 
On the global stage, Kirby has articulated a vision for United Airlines that extends beyond domestic competition. In a September 2025 appearance at the APEX Expo in Long Beach, California, Kirby discussed how United could compete globally, suggesting that government support might play a role in the airline industry's international competitiveness — a reference to the longstanding concern among U.S. carriers about subsidized competition from foreign airlines, particularly Gulf-state carriers.<ref>{{cite news |title=Scott Kirby Looks Ahead on How to Compete on the Global Stage, Probably with Government Help |url=https://crankyflier.com/2025/09/16/scott-kirby-looks-ahead-on-how-to-compete-on-the-global-stage-probably-with-government-help/ |work=Cranky Flier |date=2025-09-16 |access-date=2026-02-23}}</ref>
 
=== Technology and Culture ===
 
Kirby has emphasized the role of technology in transforming United Airlines' operations and customer experience. In an interview published by Stratechery in January 2026, he discussed what he described as a "tech transformation" at United, including investments in digital tools, data analytics, and operational technology intended to improve reliability and customer satisfaction.<ref>{{cite news |title=An Interview with United CEO Scott Kirby About Tech Transformation |url=https://stratechery.com/2026/an-interview-with-united-ceo-scott-kirby-about-tech-transformation/ |work=Stratechery |date=2026-01 |access-date=2026-02-23}}</ref>
 
At the FTE Global 2025 conference in October 2025, Kirby spoke about the intersection of technology, corporate culture, and customer focus as pillars of United's strategy. He described his approach to building what he termed a customer-centric culture within the airline, and discussed how technology investments were integral to achieving that goal.<ref>{{cite news |title="Building the best airline in the world": United Airlines CEO Scott Kirby on culture, technology and competing on the global stage |url=https://www.futuretravelexperience.com/2025/10/building-the-best-airline-in-the-world-united-airlines-ceo-scott-kirby-on-culture-technology-and-competing-on-the-global-stage/ |work=Future Travel Experience |date=2025-10-22 |access-date=2026-02-23}}</ref>
 
=== Leadership Evolution ===
 
In a November 2025 profile by View from the Wing, Kirby reflected on how his leadership style had evolved over time and how United's overall strategy had shifted under his tenure. The publication described Kirby as "one of the most interesting airline executives in the industry to listen to" and noted that United's approach looked different from what it had been under previous leadership.<ref>{{cite news |title=Scott Kirby Explains How His Leadership Changed — And Why United's Entire Strategy Looks Different Under Him Now |url=https://viewfromthewing.com/scott-kirby-explains-how-his-leadership-changed-and-why-uniteds-entire-strategy-looks-different-under-him-now/ |work=View from the Wing |date=2025-11-19 |access-date=2026-02-23}}</ref>
 
In November 2025, during a [[United States federal government shutdowns|U.S. government shutdown]], Kirby communicated directly with United Airlines employees about the airline's response to the disruption, reflecting his practice of direct engagement with the airline's workforce during periods of uncertainty.<ref>{{cite news |title=An Update on the Government Shutdown from Scott Kirby to United Employees |url=https://www.prnewswire.com/news-releases/an-update-on-the-government-shutdown-from-scott-kirby-to-united-employees-302606469.html |work=PR Newswire |date=2025-11-05 |access-date=2026-02-23}}</ref>


== Personal Life ==
== Personal Life ==


Scott Kirby has seven children.<ref name="wsj-ceo" /> He resides in the [[Chicago]] metropolitan area, consistent with United Airlines' headquarters location in Chicago, Illinois. Beyond these publicly documented facts, Kirby has maintained a relatively private personal life compared to some of his peers in the airline industry.
Scott Kirby has seven children.<ref name="wsj2019" /> He maintains a relatively low public profile regarding his personal life, with most media coverage focused on his professional activities and industry leadership. Kirby is based in the Chicago area, consistent with United Airlines' headquarters location.


Kirby is known within the industry for his competitive nature, which colleagues and journalists have noted extends beyond the boardroom. His career trajectory — serving as president of three major airlines before becoming CEO of one of the world's largest — is a distinction that few executives in any industry can claim.<ref name="wsj-rivals" />
Kirby has been noted for his direct communication style and willingness to engage publicly on industry issues. In various interviews and public appearances, he has discussed topics ranging from airline pricing strategy to the role of technology in aviation, as well as broader issues affecting the U.S. airline industry, including competition with international carriers and the regulatory environment.<ref name="crankyflier" /><ref name="cnbc2025" />


== Recognition ==
== Recognition ==


Kirby's career in the airline industry has earned him recognition as one of the most influential figures in commercial aviation. His role in shaping the competitive landscape of the U.S. airline industry, through his involvement in major mergers and his strategic leadership at multiple carriers, has been widely documented in business and aviation media.
Kirby's career trajectory—from the Air Force Academy through leadership roles at three major U.S. airlines—has been the subject of extensive coverage in business and aviation media. His appointment as CEO of United Airlines was reported by major outlets including ''The New York Times'', ''The Wall Street Journal'', Bloomberg, Reuters, and CNBC, reflecting the significance of the role and the industry's interest in his leadership approach.<ref name="nytimes" /><ref name="wsj2019" /><ref name="bloomberg2019" /><ref name="reuters" /><ref name="cnbc2019" />


The ''Wall Street Journal'', ''New York Times'', ''Bloomberg'', CNBC, Reuters, and other major publications have profiled Kirby extensively throughout his career, reflecting his prominence in the industry.<ref name="wsj-ceo" /><ref name="reuters" /><ref name="cnbc-2019" /> Aviation industry publications such as Cranky Flier, Simple Flying, and View from the Wing have regularly featured his strategic decisions and public statements as significant industry developments.<ref>{{cite news |title=Scott Kirby Looks Ahead on How to Compete on the Global Stage, Probably with Government Help |url=https://crankyflier.com/2025/09/16/scott-kirby-looks-ahead-on-how-to-compete-on-the-global-stage-probably-with-government-help/ |work=Cranky Flier |date=2025-09-16 |access-date=2026-02-23}}</ref>
Stratechery, a technology and strategy publication, featured Kirby in a lengthy interview focused on United's technology transformation, positioning him as a CEO whose approach to airline management intersects with broader themes of digital innovation and operational technology.<ref name="stratechery" /> Future Travel Experience, an aviation industry publication, profiled Kirby in the context of the FTE Global 2025 conference, highlighting his remarks on building a competitive global airline.<ref name="fte" />


His selection to lead United Airlines was itself seen as a significant moment in the industry, given his track record at US Airways and American Airlines and his reputation as an analytically driven executive with a willingness to take competitive risks.<ref name="reuters" />
His competitive stance, particularly his willingness to engage publicly with rivals and articulate United's strategic position, has drawn both praise and scrutiny within the industry. The View from the Wing analysis of Kirby's evolving leadership style noted his distinctiveness among airline executives for his public candor about strategy and decision-making.<ref name="vftw" />


== Legacy ==
== Legacy ==


Scott Kirby's career is closely intertwined with the history of airline consolidation in the United States. He played key roles in the merger of America West Airlines and US Airways, and subsequently in the merger of US Airways and American Airlines — two of the most significant transactions in the history of commercial aviation. These mergers helped reduce the number of major U.S. carriers from nine to four, fundamentally reshaping the competitive landscape of the industry.
As of early 2026, Scott Kirby remains CEO of United Airlines, and his full legacy in the aviation industry continues to take shape. His career is notable for the breadth of his experience across the major U.S. network carriers—having served in senior leadership at US Airways, American Airlines, and United Airlines. This trajectory has given him an unusual perspective on the competitive dynamics of the industry and the effects of consolidation on airline operations and strategy.
 
Kirby's tenure as CEO of United Airlines has been defined by several themes: an aggressive approach to fleet and network expansion, a focus on product differentiation through premium offerings, investment in technology as a competitive tool, and a willingness to engage publicly and competitively with rival airlines. His leadership through the COVID-19 pandemic and the airline's subsequent recovery and growth period represents a significant chapter in United Airlines' corporate history.<ref name="cnbc2025" /><ref name="vftw" />


As CEO of United Airlines, Kirby has positioned the carrier as an aggressive competitor willing to invest in product quality and capacity growth, a strategy that contrasts with the more cautious approach that characterized much of the post-merger U.S. airline industry. His emphasis on technology, customer experience, and competitive expansion has set the strategic direction for one of the world's largest airlines during a period that included the [[COVID-19 pandemic]] and its aftermath.<ref>{{cite news |title="Building the best airline in the world": United Airlines CEO Scott Kirby on culture, technology and competing on the global stage |url=https://www.futuretravelexperience.com/2025/10/building-the-best-airline-in-the-world-united-airlines-ceo-scott-kirby-on-culture-technology-and-competing-on-the-global-stage/ |work=Future Travel Experience |date=2025-10-22 |access-date=2026-02-23}}</ref>
The rivalry between United Airlines and American Airlines, particularly the competition at O'Hare International Airport, has become a defining feature of Kirby's tenure, drawing substantial media and investor attention. His public statements about competitive strategy have become a notable aspect of his leadership style, distinguishing him from many of his peers in the airline industry.<ref name="crains" /><ref name="simpleflying" />


Kirby's move from American Airlines to United Airlines in 2016 set the stage for one of the most prominent executive rivalries in the modern airline industry, with the competition between United and American — now led by former colleagues — becoming a defining feature of the U.S. aviation market.<ref name="wsj-rivals" /> His career trajectory, from the Air Force Academy through revenue management roles at America West to the top job at United Airlines, illustrates a path shaped by analytical rigor, competitive intensity, and a deep familiarity with the economics of commercial aviation.
Kirby's career, spanning the post-deregulation era of U.S. aviation through the consolidation wave and into the era of pandemic recovery and technological transformation, positions him as a central figure in the modern history of American commercial aviation.<ref name="stratechery" /><ref name="reuters" />


== References ==
== References ==
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[[Category:George Washington University alumni]]
[[Category:George Washington University alumni]]

Latest revision as of 04:49, 24 February 2026



Scott Kirby
BornJohn Scott Kirby
13 8, 1967
NationalityAmerican
OccupationBusiness executive
TitleChief Executive Officer of United Airlines
EmployerUnited Airlines
Known forCEO of United Airlines; former president of American Airlines and US Airways
EducationGeorge Washington University (MS)
Children7

John Scott Kirby (born August 13, 1967) is an American business executive serving as the chief executive officer of United Airlines, one of the largest airlines in the world. Kirby's career in the aviation industry has spanned more than three decades, during which he held senior leadership positions at several major U.S. carriers, including stints as president of US Airways, American Airlines, and United Airlines before ascending to the top job. His path through the industry—marked by involvement in some of the most consequential airline mergers in American history and a reputation as a data-driven strategist—has made him one of the most prominent figures in commercial aviation. Named CEO of United Airlines in December 2019 as the successor to Oscar Munoz, Kirby officially assumed the role in May 2020, taking charge of the carrier during a period of unprecedented disruption caused by the COVID-19 pandemic. Under his leadership, United Airlines has pursued an aggressive strategy centered on fleet expansion, product investment, and technology transformation, positioning the airline to compete on the global stage.[1][2]

Early Life

John Scott Kirby was born on August 13, 1967, in the United States. Details about his childhood and family background are limited in publicly available sources. He attended the United States Air Force Academy, where he earned a Bachelor of Science degree, reflecting an early connection to aviation and military service.[3] His time at the Air Force Academy provided a disciplined foundation that would later inform his analytical and strategic approach to airline management.

Kirby subsequently pursued graduate studies at George Washington University in Washington, D.C., where he earned a Master of Science degree.[3] This combination of military education and advanced academic training distinguished him from many peers in the airline industry and helped shape his career trajectory toward leadership positions in commercial aviation.

Education

Kirby holds a Bachelor of Science degree from the United States Air Force Academy and a Master of Science degree from George Washington University.[3] His educational background, blending military training with graduate-level study, has been noted by industry observers as a contributing factor to his reputation for rigorous, data-driven decision-making in airline management.

Career

Early Career and US Airways

Kirby entered the airline industry in the 1990s and rose through various management and planning roles. He developed a reputation as a network planning and revenue management specialist, skills that would define much of his career. He eventually rose to the position of president of US Airways, where he played a significant role in the airline's strategic direction.[4][5]

During his tenure at US Airways, Kirby was recognized as a decisive and analytically rigorous executive. His approach to network optimization and competitive strategy drew attention within the industry, establishing him as one of the most influential operational strategists in American aviation. The East Valley Tribune described him as "a take-charge guy," a characterization that followed him throughout his career.[4]

American Airlines and the US Airways Merger

In 2013, the merger of American Airlines and US Airways created the world's largest airline at the time. As part of the merger integration, Kirby was named president of the combined American Airlines, bringing his operational expertise and network planning acumen to the newly formed carrier.[6] The merger was one of the most significant consolidation events in airline history, and Kirby's role in planning and executing the integration of the two carriers' route networks, fleets, and operations was substantial.

As president of American Airlines, Kirby oversaw critical aspects of the airline's strategy and operations. His tenure at American was marked by efforts to optimize the combined network and compete effectively in an industry that had undergone dramatic consolidation. However, his time at American also set the stage for a notable career shift that would reverberate across the industry.

Move to United Airlines as President

In August 2016, Kirby made a high-profile move from American Airlines to United Airlines, where he was named president under CEO Oscar Munoz. The departure was notable because it placed Kirby in direct competition with his former employer, and the move was widely covered by aviation and business media.[7][8] The Wall Street Journal later noted that the CEOs of American and United—Doug Parker and Kirby's eventual successor role—were "longtime colleagues turned rivals," underscoring the personal dynamics at play in the competitive landscape of U.S. aviation.[9]

As president of United Airlines, Kirby quickly made his mark. He was instrumental in reshaping United's network strategy, pushing for expanded service and competitive responses to rivals. In 2017, he discussed his understanding of passenger frustrations and the airline's efforts to improve the customer experience, speaking publicly about the need for the industry to do better in serving travelers.[10]

In 2018, Kirby attracted attention for a strategy that some observers described as unconventional—adding capacity and pushing for lower airfares as a competitive weapon, a move that had the potential to reshape pricing dynamics across the industry.[11][12] The Houston Chronicle characterized Kirby as going "rogue" with the plan, which was aimed at using United's hub strength to undercut competitors and gain market share.[12] In a 2019 interview with the San Francisco Gate, Kirby elaborated on United's strategic direction and the investments the airline was making in its product and customer experience.[13]

CEO of United Airlines

On December 5, 2019, United Airlines announced that Kirby would succeed Oscar Munoz as CEO, with the transition scheduled to take effect in May 2020. Munoz, who had served as CEO since 2015 and navigated the airline through several high-profile crises, moved to the role of executive chairman.[2][14][15] Reuters described Kirby as an "industry veteran" chosen for the top job, noting his extensive experience across multiple major carriers.[16] Bloomberg also reported on the transition, highlighting the significance of the leadership change at one of the world's largest airlines.[17]

Upon taking the helm, Kirby faced immediate and extraordinary challenges. The COVID-19 pandemic devastated global air travel demand beginning in early 2020, forcing airlines to ground fleets, furlough employees, and seek government financial assistance. Kirby's leadership during this period involved navigating the most severe downturn in the history of commercial aviation while simultaneously laying the groundwork for United's post-pandemic recovery strategy.[1]

As the industry recovered, Kirby pursued an aggressive growth and investment strategy. United embarked on large aircraft orders, invested in premium cabin products, and expanded its route network. The airline also invested in technology, with Kirby frequently speaking about the role of technological transformation in improving both operations and the customer experience.[18][19]

In a September 2025 interview with CNBC, Kirby expressed confidence in United's flight expansion plans, stating that the airline's product investments were helping it differentiate from competitors and that "customers are choosing us."[20] That same month, at the APEX Expo in Long Beach, Kirby discussed United's approach to competing on the global stage, including the potential role of government support in enabling U.S. carriers to compete with subsidized foreign airlines.[21]

In November 2025, Kirby spoke publicly about how his leadership approach had evolved and how United's overall strategy had shifted under his direction. In an analysis published by View from the Wing, Kirby was described as one of the most interesting airline executives to listen to, in part because of his willingness to articulate strategic thinking in public forums.[22] At the FTE Global 2025 conference, Kirby outlined how culture, technology, and customer focus were central to United's ambitions, framing the airline's goal in terms of building a world-class carrier.[19]

Competition with American Airlines at O'Hare

In early 2026, the rivalry between United Airlines and American Airlines intensified, particularly at O'Hare International Airport in Chicago, United's primary hub. Kirby publicly stated that he was "drawing a line in the sand" and would add capacity in response to American Airlines' expansion efforts at O'Hare, escalating what Crain's Chicago Business described as an "intense battle" over gates, market share, and profits worth hundreds of millions of dollars.[23][24] American Airlines responded publicly to Kirby's challenge, with the confrontation drawing substantial media coverage and illustrating the competitive intensity of the U.S. airline industry under Kirby's leadership.[23]

Government Shutdown Response

In November 2025, during a U.S. government shutdown, Kirby issued a public communication to United Airlines employees addressing the potential impact on airline operations. The message, distributed via PR Newswire, reflected Kirby's practice of communicating directly with the airline's workforce during periods of uncertainty.[25]

Personal Life

Scott Kirby has seven children.[2] He maintains a relatively low public profile regarding his personal life, with most media coverage focused on his professional activities and industry leadership. Kirby is based in the Chicago area, consistent with United Airlines' headquarters location.

Kirby has been noted for his direct communication style and willingness to engage publicly on industry issues. In various interviews and public appearances, he has discussed topics ranging from airline pricing strategy to the role of technology in aviation, as well as broader issues affecting the U.S. airline industry, including competition with international carriers and the regulatory environment.[21][20]

Recognition

Kirby's career trajectory—from the Air Force Academy through leadership roles at three major U.S. airlines—has been the subject of extensive coverage in business and aviation media. His appointment as CEO of United Airlines was reported by major outlets including The New York Times, The Wall Street Journal, Bloomberg, Reuters, and CNBC, reflecting the significance of the role and the industry's interest in his leadership approach.[15][2][17][16][1]

Stratechery, a technology and strategy publication, featured Kirby in a lengthy interview focused on United's technology transformation, positioning him as a CEO whose approach to airline management intersects with broader themes of digital innovation and operational technology.[18] Future Travel Experience, an aviation industry publication, profiled Kirby in the context of the FTE Global 2025 conference, highlighting his remarks on building a competitive global airline.[19]

His competitive stance, particularly his willingness to engage publicly with rivals and articulate United's strategic position, has drawn both praise and scrutiny within the industry. The View from the Wing analysis of Kirby's evolving leadership style noted his distinctiveness among airline executives for his public candor about strategy and decision-making.[22]

Legacy

As of early 2026, Scott Kirby remains CEO of United Airlines, and his full legacy in the aviation industry continues to take shape. His career is notable for the breadth of his experience across the major U.S. network carriers—having served in senior leadership at US Airways, American Airlines, and United Airlines. This trajectory has given him an unusual perspective on the competitive dynamics of the industry and the effects of consolidation on airline operations and strategy.

Kirby's tenure as CEO of United Airlines has been defined by several themes: an aggressive approach to fleet and network expansion, a focus on product differentiation through premium offerings, investment in technology as a competitive tool, and a willingness to engage publicly and competitively with rival airlines. His leadership through the COVID-19 pandemic and the airline's subsequent recovery and growth period represents a significant chapter in United Airlines' corporate history.[20][22]

The rivalry between United Airlines and American Airlines, particularly the competition at O'Hare International Airport, has become a defining feature of Kirby's tenure, drawing substantial media and investor attention. His public statements about competitive strategy have become a notable aspect of his leadership style, distinguishing him from many of his peers in the airline industry.[24][23]

Kirby's career, spanning the post-deregulation era of U.S. aviation through the consolidation wave and into the era of pandemic recovery and technological transformation, positions him as a central figure in the modern history of American commercial aviation.[18][16]

References

  1. ↑ 1.0 1.1 1.2 JosephsLeslieLeslie"United's new CEO faces labor talks and the possible return of the 737 Max".CNBC.2019-12-06.https://www.cnbc.com/2019/12/06/uniteds-new-ceo-faces-labor-talks-and-the-possible-return-of-the-737-max.html.Retrieved 2026-02-23.
  2. ↑ 2.0 2.1 2.2 2.3 "United Airlines Names President Scott Kirby CEO, Effective in May".The Wall Street Journal.2019-12-05.https://www.wsj.com/articles/united-airlines-names-president-scott-kirby-ceo-effective-in-may-11575553050.Retrieved 2026-02-23.
  3. ↑ 3.0 3.1 3.2 "Scott Kirby".Bloomberg.https://www.bloomberg.com/profile/person/1714864.Retrieved 2026-02-23.
  4. ↑ 4.0 4.1 "A take-charge guy soars high".East Valley Tribune.https://www.eastvalleytribune.com/money/a-take-charge-guy-soars-high/article_37386d9c-66f6-5295-91c0-1e57af52c452.html.Retrieved 2026-02-23.
  5. ↑ "US Airways executive changes".Phoenix Business Journal.https://www.bizjournals.com/phoenix/stories/2006/09/25/daily49.html.Retrieved 2026-02-23.
  6. ↑ "Kirby and Goulet to lead American Airlines-US Airways planning for merger".The Dallas Morning News.2013-02-25.https://www.dallasnews.com/business/airlines/2013/02/25/kirby-and-goulet-to-lead-american-airlines-us-airways-planning-for-merger/.Retrieved 2026-02-23.
  7. ↑ "United grabs American president".USA Today.2016-08-29.https://www.usatoday.com/story/money/2016/08/29/united-grabs-american-president/89556830/.Retrieved 2026-02-23.
  8. ↑ "American Airlines president moves to United Continental".The Wall Street Journal.2016-08-29.https://www.wsj.com/articles/american-airlines-president-moves-to-united-continental-1472502904.Retrieved 2026-02-23.
  9. ↑ "Friendly Skies: CEOs at American, United Are Longtime Colleagues Turned Rivals".The Wall Street Journal.2019-12-08.https://www.wsj.com/articles/friendly-skies-ceos-at-american-united-are-longtime-colleagues-turned-rivals-11575820801.Retrieved 2026-02-23.
  10. ↑ "Scott Kirby understands flight frustrations".USA Today.2017-05-04.https://www.usatoday.com/story/travel/flights/todayinthesky/2017/05/04/scott-kirby-understands-flight-frustrations/101295078/.Retrieved 2026-02-23.
  11. ↑ "Scott Kirby, United CEO: Lower Airfare".Fortune.2018-01-29.https://fortune.com/2018/01/29/scott-kirby-united-ceo-lower-airfare/.Retrieved 2026-02-23.
  12. ↑ 12.0 12.1 "United's Kirby goes rogue with plan that may spur lower fares".Houston Chronicle.https://www.chron.com/business/article/United-s-Kirby-goes-rogue-with-plan-that-may-spur-12535238.php.Retrieved 2026-02-23.
  13. ↑ "Interview: United president Scott Kirby".SFGate.https://www.sfgate.com/travel/article/Interview-United-president-Scott-Kirby-13729013.php.Retrieved 2026-02-23.
  14. ↑ "United Airlines CEO Oscar Munoz to step down, president Scott Kirby to succeed him".Chicago Tribune.2019-12-05.https://www.chicagotribune.com/business/ct-biz-united-airlines-ceo-oscar-munoz-20191205-w53ivevtznbknljf6aqkdhzpja-story.html.Retrieved 2026-02-23.
  15. ↑ 15.0 15.1 "United C.E.O. Oscar Munoz to Step Down".The New York Times.2019-12-05.https://www.nytimes.com/2019/12/05/business/united-ceo-oscar-munoz.html.Retrieved 2026-02-23.
  16. ↑ 16.0 16.1 16.2 "United Airlines picks industry veteran Kirby for top job".Reuters.https://www.reuters.com/article/us-ual-ceo/united-airlines-picks-industry-veteran-kirby-for-top-job-idUSKBN1Y91KI.Retrieved 2026-02-23.
  17. ↑ 17.0 17.1 "United Airlines Names Kirby CEO as Munoz Moves to Chairman".Bloomberg News.2019-12-05.https://www.bloomberg.com/news/articles/2019-12-05/united-airlines-names-kirby-ceo-as-munoz-moves-to-chairman.Retrieved 2026-02-23.
  18. ↑ 18.0 18.1 18.2 "An Interview with United CEO Scott Kirby About Tech Transformation".Stratechery.2026-01.https://stratechery.com/2026/an-interview-with-united-ceo-scott-kirby-about-tech-transformation/.Retrieved 2026-02-23.
  19. ↑ 19.0 19.1 19.2 ""Building the best airline in the world": United Airlines CEO Scott Kirby on culture, technology and competing on the global stage".Future Travel Experience.2025-10-22.https://www.futuretravelexperience.com/2025/10/building-the-best-airline-in-the-world-united-airlines-ceo-scott-kirby-on-culture-technology-and-competing-on-the-global-stage/.Retrieved 2026-02-23.
  20. ↑ 20.0 20.1 20.2 "United Airlines CEO confident in flight expansion 'because customers are choosing us'".CNBC.2025-09-16.https://www.cnbc.com/2025/09/16/united-airlines-ceo-scott-kirby.html.Retrieved 2026-02-23.
  21. ↑ 21.0 21.1 "Scott Kirby Looks Ahead on How to Compete on the Global Stage, Probably with Government Help".Cranky Flier.2025-09-16.https://crankyflier.com/2025/09/16/scott-kirby-looks-ahead-on-how-to-compete-on-the-global-stage-probably-with-government-help/.Retrieved 2026-02-23.
  22. ↑ 22.0 22.1 22.2 "Scott Kirby Explains How His Leadership Changed — And Why United's Entire Strategy Looks Different Under Him Now".View from the Wing.2025-11-19.https://viewfromthewing.com/scott-kirby-explains-how-his-leadership-changed-and-why-uniteds-entire-strategy-looks-different-under-him-now/.Retrieved 2026-02-23.
  23. ↑ 23.0 23.1 23.2 "Take That, Kirby! American Responds To United CEO's Challenge".Simple Flying.2026-01.https://simpleflying.com/take-that-kirby-american-responds-to-united-ceo-challenge/.Retrieved 2026-02-23.
  24. ↑ 24.0 24.1 "United CEO Kirby warns American he won't cede ground at O'Hare".Crain's Chicago Business.2026-01.https://www.chicagobusiness.com/airlines-airports/united-ceo-kirby-escalates-ohare-battle-american.Retrieved 2026-02-23.
  25. ↑ "An Update on the Government Shutdown from Scott Kirby to United Employees".PR Newswire.2025-11-05.https://www.prnewswire.com/news-releases/an-update-on-the-government-shutdown-from-scott-kirby-to-united-employees-302606469.html.Retrieved 2026-02-23.

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