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{{Infobox person
{{Infobox person
| name         = Susan Wojcicki
| name = Susan Wojcicki
| birth_name   = Susan Diane Wojcicki
| birth_name = Susan Diane Wojcicki
| birth_date   = {{Birth date|1968|7|5}}
| birth_date = {{Birth date|1968|7|5}}
| birth_place = [[Santa Clara, California]], U.S.
| birth_place = [[Santa Clara, California]], U.S.
| death_date   = {{Death date and age|2024|8|9|1968|7|5}}
| death_date = {{Death date and age|2024|8|9|1968|7|5}}
| death_place = [[Los Altos, California]], U.S.
| death_place = [[Los Altos, California]], U.S.
| nationality = American
| nationality = American
| occupation   = Business executive
| occupation = Business executive
| known_for   = CEO of [[YouTube]] (2014–2023), early [[Google]] employee
| known_for = CEO of [[YouTube]] (2014–2023), early [[Google]] employee
| education   = [[UCLA Anderson School of Management]] (MBA, 1998)
| education = [[MBA]], [[UCLA Anderson School of Management]] (1998)
| title       = CEO of YouTube (2014–2023)
| title = CEO of YouTube (2014–2023)
| children     = 5
| children = 5
| awards       = [[Time 100]] (2015)
| awards = ''[[Time 100]]'' (2015)
}}
}}


'''Susan Diane Wojcicki''' ({{IPAc-en|w|uː|ˈ|tʃ|ɪ|t|s|k|iː}}; July 5, 1968 – August 9, 2024) was an American business executive who served as the [[chief executive officer]] of [[YouTube]] from 2014 to 2023. One of the earliest employees at [[Google]], Wojcicki played a foundational role in the company's history — beginning with the decision to rent out her [[Menlo Park, California|Menlo Park]] garage to Google's co-founders [[Larry Page]] and [[Sergey Brin]] in 1998, then joining the company in 1999 as its first marketing manager.<ref name="cnn">{{cite news |last=Duffy |first=Clare |date=August 10, 2024 |title=Susan Wojcicki, former YouTube CEO, dies at 56 |url=https://www.cnn.com/2024/08/10/business/susan-wojcicki-obit |work=CNN |access-date=2026-02-24}}</ref> Over the course of more than two decades in the technology industry, she oversaw Google's advertising business, was instrumental in the company's $1.65 billion acquisition of YouTube in 2006, and subsequently led YouTube through a period of significant growth and transformation as its CEO.<ref name="techcrunch2014">{{cite web |title=Susan Wojcicki Named New Head Of YouTube |url=https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/ |publisher=TechCrunch |date=February 5, 2014 |access-date=2026-02-24}}</ref> She was named to the [[Time 100]] list of the most influential people in the world in 2015.<ref name="time100">{{cite web |title=Susan Wojcicki — 2015 TIME 100 |url=http://time.com/3822770/susan-wojcicki-2015-time-100/ |publisher=Time |date=2015 |access-date=2026-02-24}}</ref> Wojcicki resigned from YouTube in February 2023 and died on August 9, 2024, at the age of 56, after a two-year battle with [[non-small-cell lung carcinoma|lung cancer]].<ref name="sciam">{{cite news |date=November 20, 2025 |title=When Susan Wojcicki Discovered She Had Lung Cancer, She Decided to Find Out Why |url=https://www.scientificamerican.com/article/when-susan-wojcicki-discovered-she-had-lung-cancer-she-decided-to-find-out/ |work=Scientific American |access-date=2026-02-24}}</ref>
'''Susan Diane Wojcicki''' ({{IPAc-en|w|uː|ˈ|tʃ|ɪ|t|s|k|iː}}; July 5, 1968 – August 9, 2024) was an American business executive who served as the [[chief executive officer]] of [[YouTube]] from 2014 to 2023. One of the earliest employees of [[Google]], Wojcicki played a foundational role in the company's growth — from renting out her garage in [[Menlo Park, California]], to the company's co-founders [[Larry Page]] and [[Sergey Brin]] in 1998, to leading its advertising and video businesses over a span of more than two decades. As Google's first marketing manager beginning in 1999, she oversaw the development of key revenue-generating products including [[Google AdSense]] and [[Google Video]], and she was instrumental in recommending that Google acquire YouTube in 2006 for $1.65 billion.<ref>{{cite web |title=Susan Wojcicki |url=https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/ |publisher=TechCrunch |date=2014-02-05 |access-date=2026-02-24}}</ref> Under her leadership as CEO, YouTube grew into one of the world's largest media platforms, launching products such as [[YouTube Kids]], [[YouTube Music]], [[YouTube Gaming]], and [[YouTube Premium]]. Wojcicki stepped down as CEO in February 2023 and was succeeded by [[Neal Mohan]].<ref>{{cite web |title=A personal update from Susan |url=https://blog.youtube/inside-youtube/a-personal-update-from-susan/ |publisher=YouTube Official Blog |date=2023-02-16 |access-date=2026-02-24}}</ref> She died on August 9, 2024, at the age of 56, after living with [[lung cancer]] for two years.<ref name="cnn-obit">{{cite news |last=CNN Staff |first= |date=2024-08-10 |title=Susan Wojcicki, former YouTube CEO, dies at 56 |url=https://www.cnn.com/2024/08/10/business/susan-wojcicki-obit |work=CNN |access-date=2026-02-24}}</ref>


== Early Life ==
== Early Life ==


Susan Diane Wojcicki was born on July 5, 1968, in [[Santa Clara, California]].<ref name="cnn" /> She grew up on the campus of [[Stanford University]], where her father, Stanley Wojcicki, was a professor of [[physics]].<ref name="fortune">{{cite news |date=February 1, 2012 |title=Before Google, the Wojcicki girls learned from Mom |url=http://fortune.com/2012/02/01/before-google-the-wojcicki-girls-learned-from-mom/ |work=Fortune |access-date=2026-02-24}}</ref> Her mother, [[Esther Wojcicki]], was an educator and journalist who became known for her work as a journalism teacher at [[Palo Alto High School]].<ref name="fortune" /><ref name="bi-esther">{{cite news |title=My daughters attended Harvard, Yale, and Stanford; they then became the CEOs of YouTube and 23andMe. Letting them fail helped them grow into leaders. |url=https://www.businessinsider.com/why-esther-wojcicki-says-fail-fast-and-revise-works-parenting-2026-1 |work=Business Insider |date=January 2026 |access-date=2026-02-24}}</ref>
Susan Diane Wojcicki was born on July 5, 1968, in [[Santa Clara, California]].<ref name="cnn-obit" /> She grew up on the campus of [[Stanford University]], where her father, Stanley Wojcicki, was a professor of physics.<ref name="fortune-mom">{{cite news |last= |first= |date=2012-02-01 |title=Before Google, the Wojcicki girls learned from Mom |url=http://fortune.com/2012/02/01/before-google-the-wojcicki-girls-learned-from-mom/ |work=Fortune |access-date=2026-02-24}}</ref> Her mother, [[Esther Wojcicki]], was an educator and journalist who became known for her work as a high school journalism teacher at [[Palo Alto High School]].<ref name="fortune-mom" /><ref name="bi-esther">{{cite news |last= |first= |date=2026-01 |title=My daughters attended Harvard, Yale, and Stanford; they then became the CEOs of YouTube and 23andMe |url=https://www.businessinsider.com/why-esther-wojcicki-says-fail-fast-and-revise-works-parenting-2026-1 |work=Business Insider |access-date=2026-02-24}}</ref>


Wojcicki was the eldest of three sisters. Her sister [[Janet Wojcicki]] became an anthropologist and epidemiologist, while her youngest sister, [[Anne Wojcicki]], went on to co-found the personal genomics company [[23andMe]].<ref name="bi-esther" /> The Wojcicki household placed a strong emphasis on education and intellectual curiosity.<ref name="fortune" /> Esther Wojcicki later described her parenting philosophy using the acronym TRICK — trust, respect, independence, collaboration, and kindness — and credited this approach with helping her daughters develop into leaders in their respective fields.<ref name="bi-esther" />
Wojcicki was raised alongside her two sisters in a household that placed significant emphasis on education. Her sister [[Janet Wojcicki]] became an anthropologist and epidemiologist, and her sister [[Anne Wojcicki]] co-founded the personal genomics company [[23andMe]] and served as its CEO.<ref name="bi-esther" /> Esther Wojcicki later attributed her daughters' professional achievements in part to a parenting philosophy she described as the "TRICK" method — an acronym for trust, respect, independence, collaboration, and kindness — which emphasized allowing children to experience failure and learn from it.<ref name="bi-esther" />


Stanley Wojcicki had emigrated from [[Poland]], and the family's academic environment on the Stanford campus shaped Susan's formative years.<ref name="fortune" /> Growing up in the heart of what would become [[Silicon Valley]], Wojcicki was exposed early to a culture of innovation and academic achievement that would later define her career trajectory.
Stanley Wojcicki was of [[Polish people|Polish]] descent, and Esther Wojcicki was of [[Russian Jewish]] heritage.<ref name="fortune-mom" /> The family's academic environment at Stanford provided the children with exposure to intellectual inquiry from a young age. Susan Wojcicki grew up on the Stanford campus during a period of significant growth in [[Silicon Valley]], an environment that would later shape her career trajectory in the technology industry.<ref name="fortune-mom" />


== Education ==
== Education ==


Wojcicki attended [[Harvard University]], where she earned a [[Bachelor of Arts]] degree in 1990.<ref name="harvard">{{cite web |title=Unlocking the Doors of Opportunity |url=https://alumni.harvard.edu/donors/stories/susan-wojcicki |publisher=Harvard Alumni |date=March 16, 2025 |access-date=2026-02-24}}</ref> After completing her undergraduate studies, she continued her education and later enrolled at the [[UCLA Anderson School of Management]], where she earned a [[Master of Business Administration]] (MBA) in 1998.<ref name="ucla">{{cite web |title=UCLA Anderson Honors Susan Wojcicki's ('98) Legacy with Data Science Chair |url=https://www.anderson.ucla.edu/news-and-events/ucla-anderson-honors-susan-wojcickis-98-legacy-data-science-chair |publisher=UCLA Anderson School of Management |date=June 16, 2025 |access-date=2026-02-24}}</ref> UCLA Anderson later named Wojcicki among its 100 Inspirational Alumni.<ref name="ucla-100">{{cite web |title=Susan Wojcicki — Inspirational 100 Alumna |url=http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/susan-wojcicki-inspirational-100-alumna |publisher=UCLA Anderson School of Management |access-date=2026-02-24}}</ref> In 2025, UCLA Anderson announced that it would honor Wojcicki's legacy by establishing a data science chair in her name, recognizing her contributions to technology and her status as one of the school's most notable graduates.<ref name="ucla" />
Wojcicki attended [[Harvard University]], where she earned a [[Bachelor of Arts]] degree in history and literature in 1990.<ref name="harvard-alumni">{{cite web |title=Unlocking the Doors of Opportunity |url=https://alumni.harvard.edu/donors/stories/susan-wojcicki |publisher=Harvard Alumni |date=2025-03-16 |access-date=2026-02-24}}</ref> She subsequently pursued graduate studies, earning a [[Master of Science]] degree in economics from the [[University of California, Santa Cruz]].<ref name="cnn-obit" />
 
Wojcicki later enrolled at the [[UCLA Anderson School of Management]], where she completed her [[Master of Business Administration]] (MBA) in 1998.<ref name="ucla-anderson">{{cite web |title=UCLA Anderson Honors Susan Wojcicki's ('98) Legacy with Data Science Chair |url=https://www.anderson.ucla.edu/news-and-events/ucla-anderson-honors-susan-wojcickis-98-legacy-data-science-chair |publisher=UCLA Anderson School of Management |date=2025-06-16 |access-date=2026-02-24}}</ref> UCLA Anderson later recognized Wojcicki as one of its "100 Inspirational Alumni."<ref>{{cite web |title=Susan Wojcicki – Inspirational 100 Alumna |url=http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/susan-wojcicki-inspirational-100-alumna |publisher=UCLA Anderson School of Management |access-date=2026-02-24}}</ref> In 2025, UCLA Anderson honored her legacy by establishing a data science chair in her name, recognizing her contributions to the technology industry and her status as one of the school's most prominent graduates.<ref name="ucla-anderson" />


== Career ==
== Career ==


=== Early involvement with Google ===
=== Early career at Google ===


In 1998, while still completing her MBA at UCLA Anderson, Wojcicki made a decision that would become one of the most celebrated origin stories in Silicon Valley history. She and her then-husband Dennis Troper owned a house in [[Menlo Park, California]], and looking for supplemental income, she rented out the garage to two Stanford graduate students — [[Larry Page]] and [[Sergey Brin]] — who were working on a new search engine called Google.<ref name="cnn" /><ref name="ucla" /> The garage at 232 Santa Margarita Avenue served as Google's first headquarters and became an iconic symbol of the company's humble beginnings.
Wojcicki's connection to Google began before the company was formally incorporated. In 1998, while she was completing her MBA at UCLA Anderson, she and her husband purchased a house in [[Menlo Park, California]]. To help cover the mortgage, she rented out the garage to [[Larry Page]] and [[Sergey Brin]], who were then Stanford graduate students developing the search engine that would become Google.<ref name="ucla-anderson" /><ref name="cnn-obit" /> The garage at 232 Santa Margarita Avenue became the site where much of Google's early work was conducted, and it has since become a landmark in Silicon Valley history.


Wojcicki joined Google formally in 1999 as the company's first marketing manager, becoming one of its earliest employees.<ref name="cnn" /> In this role, she helped build the foundation of Google's marketing operations during a critical period of the company's early growth. She went on to play a central role in Google's online advertising business, which would become the company's primary source of revenue.<ref name="fastcompany">{{cite web |title=The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki |url=http://www.fastcompany.com/3033957/the-woman-behind-the-superlatives-three-things-you-need-to-know-about-susan-wojcicki |publisher=Fast Company |date=2014 |access-date=2026-02-24}}</ref>
In 1999, Wojcicki joined Google as its first marketing manager, becoming one of the company's earliest employees.<ref name="cnn-obit" /> In her resignation letter posted on the YouTube blog in February 2023, Wojcicki reflected on this decision, writing that "twenty-five years ago I made the decision to" join the company.<ref name="youtube-resignation">{{cite web |title=A personal update from Susan |url=https://blog.youtube/inside-youtube/a-personal-update-from-susan/ |publisher=YouTube Official Blog |date=2023-02-16 |access-date=2026-02-24}}</ref>


During her time overseeing advertising at Google, Wojcicki was involved in the development and management of several key advertising products, including [[AdSense]] and [[Google AdWords|AdWords]], which transformed online advertising and generated billions of dollars in annual revenue for the company.<ref name="fastcompany" /> She also oversaw Google's original video service before the acquisition of YouTube.
At Google, Wojcicki took on increasing responsibility in the company's advertising business. She played a central role in the development of several of Google's most significant revenue-generating products, including [[Google AdSense]], which allowed website publishers to serve targeted advertisements and share in the resulting revenue. She also oversaw the development of [[Google Video]], the company's original online video platform, and [[Google Analytics]], the web analytics service.<ref name="fastcompany">{{cite web |title=The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki |url=http://www.fastcompany.com/3033957/the-woman-behind-the-superlatives-three-things-you-need-to-know-about-susan-wojcicki |publisher=Fast Company |date=2014 |access-date=2026-02-24}}</ref><ref name="cnn-obit" />


=== Acquisition of YouTube ===
=== YouTube acquisition ===


One of Wojcicki's most consequential contributions to Google came in 2006, when she observed the rapid growth of YouTube, the video-sharing platform founded by former [[PayPal]] employees. Wojcicki advocated internally for Google to acquire YouTube, arguing that the platform's trajectory warranted the investment.<ref name="cnn" /> Google's board approved the deal, and the acquisition was completed for $1.65 billion — a figure that was considered substantial at the time but would prove to be a fraction of YouTube's eventual value to Google's parent company, [[Alphabet Inc.]]<ref name="cnn" />
One of Wojcicki's most consequential decisions at Google was her advocacy for the acquisition of YouTube. After observing the rapid growth and popularity of the video-sharing platform, which had been founded in 2005, she recommended that Google purchase it. The acquisition was completed in October 2006 for $1.65 billion in stock, a price that was considered substantial at the time but which proved to be a pivotal investment for Google's parent company, [[Alphabet Inc.]]<ref name="cnn-obit" /><ref>{{cite web |title=Susan Wojcicki |url=https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/ |publisher=TechCrunch |date=2014-02-05 |access-date=2026-02-24}}</ref>


=== CEO of YouTube (2014–2023) ===
=== CEO of YouTube (2014–2023) ===


In February 2014, Wojcicki was appointed CEO of YouTube, succeeding [[Salar Kamangar]], who had led the platform since 2010.<ref name="techcrunch2014" /> Her appointment was widely covered in the technology press and marked a new phase for the video platform.<ref name="techcrunch2014" />
In February 2014, Wojcicki was appointed CEO of YouTube, succeeding [[Salar Kamangar]].<ref>{{cite web |title=Susan Wojcicki named YouTube CEO |url=https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/ |publisher=TechCrunch |date=2014-02-05 |access-date=2026-02-24}}</ref> The appointment marked a new chapter for the platform, as Wojcicki brought to the role her extensive experience in Google's advertising operations and her understanding of online video's commercial potential.
 
During her nine-year tenure as CEO, Wojcicki oversaw a period of significant expansion for YouTube, both in terms of its user base and its product offerings. Under her leadership, the platform launched several major new products and services:
 
'''YouTube Kids''' was launched in February 2015 as a standalone application designed to provide a safer viewing experience for children. The app offered content filtering and parental controls aimed at making the platform more accessible to younger audiences.<ref>{{cite web |title=Hands on with YouTube Kids, Google's newly launched child-friendly YouTube app |url=https://techcrunch.com/2015/02/23/hands-on-with-youtube-kids-googles-newly-launched-child-friendly-youtube-app/ |publisher=TechCrunch |date=2015-02-23 |access-date=2026-02-24}}</ref>


==== Product expansion and new services ====
'''YouTube Gaming''' was introduced in August 2015 as a dedicated platform for video game content, live streaming, and gaming-related communities, positioning YouTube to compete more directly with platforms such as [[Twitch (service)|Twitch]].<ref>{{cite news |last= |first= |date=2015-08-26 |title=YouTube Gaming live website and apps |url=https://www.theguardian.com/technology/2015/aug/26/youtube-gaming-live-website-apps |work=The Guardian |access-date=2026-02-24}}</ref>


Under Wojcicki's leadership, YouTube launched a series of new products and services aimed at expanding the platform's reach and diversifying its revenue streams. In February 2015, YouTube launched [[YouTube Kids]], a standalone application designed to provide a child-friendly viewing experience with parental controls and curated content.<ref name="ytkids">{{cite web |title=Hands on with YouTube Kids, Google's newly launched child-friendly YouTube app |url=https://techcrunch.com/2015/02/23/hands-on-with-youtube-kids-googles-newly-launched-child-friendly-youtube-app/ |publisher=TechCrunch |date=February 23, 2015 |access-date=2026-02-24}}</ref>
'''YouTube Music''' launched in November 2015 as a music-focused streaming application that offered background and offline playback capabilities, representing YouTube's effort to build a dedicated music streaming service.<ref>{{cite news |last= |first= |date=2015-11-12 |title=YouTube Music app |url=https://www.theverge.com/2015/11/12/9723496/youtube-music-app-offline-background |work=The Verge |access-date=2026-02-24}}</ref>


In August 2015, YouTube launched [[YouTube Gaming]], a dedicated website and set of applications aimed at the gaming community, positioning YouTube as a competitor to [[Twitch (service)|Twitch]] in the live game streaming market.<ref name="ytgaming">{{cite news |date=August 26, 2015 |title=YouTube Gaming live: website and apps now available |url=https://www.theguardian.com/technology/2015/aug/26/youtube-gaming-live-website-apps |work=The Guardian |access-date=2026-02-24}}</ref> Later that year, in November 2015, YouTube launched a dedicated [[YouTube Music]] application that allowed users to listen to music with offline and background playback capabilities.<ref name="ytmusic">{{cite web |title=YouTube Music app: offline and background |url=https://www.theverge.com/2015/11/12/9723496/youtube-music-app-offline-background |publisher=The Verge |date=November 12, 2015 |access-date=2026-02-24}}</ref>
'''YouTube Red''' (later rebranded as '''YouTube Premium''') was introduced in October 2015 as a paid subscription service priced at $9.99 per month, offering an ad-free viewing experience along with access to original content and offline video downloads.<ref>{{cite web |title=Google wants you to pay $9.99 per month for ad-free YouTube |url=https://venturebeat.com/2015/10/21/google-wants-you-to-pay-9-99-per-month-for-ad-free-youtube/ |publisher=VentureBeat |date=2015-10-21 |access-date=2026-02-24}}</ref>


In October 2015, Google introduced [[YouTube Premium|YouTube Red]] (later rebranded as YouTube Premium), a subscription service priced at $9.99 per month that offered an ad-free YouTube experience along with access to original content and other premium features.<ref name="ytred">{{cite web |title=Google wants you to pay $9.99 per month for ad-free YouTube |url=https://venturebeat.com/2015/10/21/google-wants-you-to-pay-9-99-per-month-for-ad-free-youtube/ |publisher=VentureBeat |date=October 21, 2015 |access-date=2026-02-24}}</ref> These launches represented a strategic effort to expand YouTube beyond its core advertising-supported model and compete in multiple entertainment verticals simultaneously.
==== Content moderation and advertiser concerns ====


==== Advertising controversies and content moderation ====
Wojcicki's tenure as CEO was also marked by significant challenges related to content moderation, brand safety, and the responsibilities of operating one of the world's largest platforms for user-generated content.


Wojcicki's tenure as CEO was also marked by significant challenges related to content moderation and advertiser relations. In March 2017, YouTube faced a major crisis when investigations revealed that advertisements from major brands were appearing alongside extremist and hateful content on the platform.<ref name="wired-ads">{{cite news |date=March 2017 |title=YouTube's ad problems finally blow up in Google's face |url=https://www.wired.com/2017/03/youtubes-ad-problems-finally-blow-googles-face |work=Wired |access-date=2026-02-24}}</ref> The controversy led several prominent advertisers to suspend their advertising on YouTube, creating what became known as the "adpocalypse."<ref name="guardian-ads">{{cite news |date=March 21, 2017 |title=YouTube faces advertisers' censorship concerns |url=https://www.theguardian.com/technology/2017/mar/21/youtube-advertisers-censorship |work=The Guardian |access-date=2026-02-24}}</ref>
In early 2017, YouTube faced a major advertising crisis when investigations revealed that advertisements from major brands were appearing alongside extremist, hateful, and otherwise objectionable content on the platform. Multiple large advertisers, including government agencies and multinational corporations, pulled their advertising from YouTube in response.<ref>{{cite news |last= |first= |date=2017-03-21 |title=YouTube advertisers and censorship |url=https://www.theguardian.com/technology/2017/mar/21/youtube-advertisers-censorship |work=The Guardian |access-date=2026-02-24}}</ref><ref>{{cite news |last= |first= |date=2017-03 |title=YouTube's ad problems finally blow up in Google's face |url=https://www.wired.com/2017/03/youtubes-ad-problems-finally-blow-googles-face |work=Wired |access-date=2026-02-24}}</ref> The BBC reported on the issue, highlighting the extent of the brand safety concerns that had emerged on the platform.<ref>{{cite news |last= |first= |date=2017-03 |title=YouTube advertising controversy |url=https://www.bbc.com/news/technology-39124092 |work=BBC News |access-date=2026-02-24}}</ref> YouTube responded by tightening its advertising policies and investing in technology and human review processes to better screen content.


The BBC reported on the growing backlash in early 2017, as companies and governments expressed concern about their advertisements funding inappropriate or harmful content.<ref name="bbc">{{cite news |date=2017 |title=YouTube ad controversy |url=https://www.bbc.com/news/technology-39124092 |work=BBC News |access-date=2026-02-24}}</ref> In response, YouTube implemented stricter advertising policies and content review processes, though the tension between open content creation and brand safety remained a persistent challenge throughout Wojcicki's tenure.
In January 2018, Wojcicki faced further scrutiny following the controversy surrounding YouTuber [[Logan Paul]], who had posted a video showing a dead body in Japan's [[Aokigahara]] forest. The incident raised questions about YouTube's content policies and the platform's relationship with its most prominent creators. Wojcicki addressed the situation publicly, acknowledging that YouTube's response had been too slow.<ref>{{cite news |last= |first= |date=2018-02-12 |title=YouTube CEO Logan Paul Susan Wojcicki |url=https://www.theverge.com/2018/2/12/17006074/youtube-ceo-logan-paul-susan-wojcicki |work=The Verge |access-date=2026-02-24}}</ref>


In early 2018, YouTube faced another controversy when [[Logan Paul]], one of the platform's most popular creators, posted a video from Japan's [[Aokigahara|Aokigahara forest]] that showed a dead body. The incident raised further questions about YouTube's content moderation policies and the responsibilities of the platform toward its audience. Wojcicki addressed the controversy publicly.<ref name="verge-logan">{{cite web |title=YouTube CEO on Logan Paul controversy |url=https://www.theverge.com/2018/2/12/17006074/youtube-ceo-logan-paul-susan-wojcicki |publisher=The Verge |date=February 12, 2018 |access-date=2026-02-24}}</ref>
These challenges reflected broader questions facing social media and content platforms during this period about balancing free expression, creator empowerment, advertiser interests, and public safety.


==== Advocacy for gender equality in tech ====
==== Advocacy for diversity and gender equity ====


Throughout her career and particularly during her time as YouTube CEO, Wojcicki spoke publicly about the challenges women face in the technology industry. In a 2017 essay for [[Vanity Fair]], she discussed her own experiences with gender bias and offered perspectives on how to address systemic barriers for women in Silicon Valley.<ref name="vanityfair">{{cite news |date=March 2017 |title=How to Break Up the Silicon Valley Boys' Club |url=https://www.vanityfair.com/news/2017/03/how-to-break-up-the-silicon-valley-boys-club-susan-wojcicki |work=Vanity Fair |access-date=2026-02-24}}</ref> The essay addressed issues of workplace culture and representation in the male-dominated technology sector.
During her time as CEO, Wojcicki spoke publicly about issues of gender diversity and equity in the technology industry. In a March 2017 essay published in ''[[Vanity Fair (magazine)|Vanity Fair]]'', she addressed the culture of [[Silicon Valley]]'s technology sector and the challenges facing women in the industry.<ref>{{cite news |last= |first= |date=2017-03 |title=How to Break Up the Silicon Valley Boys' Club |url=https://www.vanityfair.com/news/2017/03/how-to-break-up-the-silicon-valley-boys-club-susan-wojcicki |work=Vanity Fair |access-date=2026-02-24}}</ref> As one of the most senior women in the technology industry, her public commentary on these topics drew attention to workplace culture issues within Silicon Valley.


==== Resignation ====
==== Resignation ====


On February 16, 2023, Wojcicki announced her resignation as CEO of YouTube in a message to employees. In the announcement, she reflected on her 25-year career at Google and YouTube and stated her intention to "start a new chapter focused on my family, health, and personal projects."<ref name="ytblog">{{cite web |title=A personal update from Susan |url=https://blog.youtube/inside-youtube/a-personal-update-from-susan/ |publisher=YouTube Official Blog |date=February 16, 2023 |access-date=2026-02-24}}</ref> [[Neal Mohan]], who had served as YouTube's chief product officer, succeeded her as CEO.<ref name="ytblog" />
On February 16, 2023, Wojcicki announced her resignation as CEO of YouTube in a letter posted to the YouTube blog and sent to employees. In the letter, she stated that she was stepping down to "start a new chapter focused on my family, health, and personal projects I'm passionate about." She was succeeded by [[Neal Mohan]], who had served as YouTube's chief product officer.<ref name="youtube-resignation" /> Wojcicki had served as CEO for approximately nine years, overseeing a period during which YouTube grew from a large video platform into a central component of [[Alphabet Inc.]]'s business operations and global media landscape.


== Personal Life ==
== Personal Life ==


Wojcicki married Dennis Troper in November 1998 in a ceremony held at the Palo Alto Unitarian Universalist Church.<ref name="wedding">{{cite web |title=Community Pulse — Weddings |url=https://www.paloaltoonline.com/weekly/morgue/community_pulse/1998_Nov_11.WEDDI111.html |publisher=Palo Alto Online |date=November 11, 1998 |access-date=2026-02-24}}</ref> The couple had five children together.<ref name="cnn" />
Wojcicki married Dennis Troper in November 1998 at a ceremony in [[Palo Alto, California]].<ref>{{cite web |title=Wedding announcement |url=https://www.paloaltoonline.com/weekly/morgue/community_pulse/1998_Nov_11.WEDDI111.html |publisher=Palo Alto Online |date=1998-11-11 |access-date=2026-02-24}}</ref> The couple had five children together.<ref name="cnn-obit" />


After stepping down from YouTube, Wojcicki was diagnosed with [[non-small-cell lung carcinoma|non-small-cell lung cancer]]. According to ''Scientific American'', her diagnosis came as a shock, as she had no history of smoking or other typical risk factors for the disease. Following her diagnosis, Wojcicki dedicated herself to learning about and fighting the disease, seeking to understand why she had developed lung cancer and advocating for more research into the condition.<ref name="sciam" />
After stepping down from YouTube in February 2023, Wojcicki was diagnosed with [[non-small-cell lung cancer]]. Her diagnosis was described as unexpected, as she did not fit the typical profile associated with the disease.<ref name="sciam">{{cite news |last= |first= |date=2025-11-20 |title=When Susan Wojcicki Discovered She Had Lung Cancer, She Decided to Find Out Why |url=https://www.scientificamerican.com/article/when-susan-wojcicki-discovered-she-had-lung-cancer-she-decided-to-find-out/ |work=Scientific American |access-date=2026-02-24}}</ref> Following her diagnosis, Wojcicki dedicated herself to researching the disease and seeking to understand its causes. According to ''[[Scientific American]]'', she committed herself to fighting the cancer and advocating for greater understanding of lung cancer in non-smokers.<ref name="sciam" />


Susan Wojcicki died on August 9, 2024, at her home in [[Los Altos, California]], at the age of 56, after living with lung cancer for approximately two years.<ref name="cnn" /><ref name="sciam" /> Her death was announced by Google CEO [[Sundar Pichai]] and was widely mourned in the technology industry.<ref name="cnn" />
Susan Wojcicki died on August 9, 2024, in [[Los Altos, California]], at the age of 56, after living with lung cancer for approximately two years.<ref name="cnn-obit" /> Her death was announced by Google CEO [[Sundar Pichai]] and other technology industry figures who paid tribute to her contributions.


== Recognition ==
== Recognition ==


Wojcicki received numerous accolades over the course of her career. In 2015, she was included on the [[Time 100]] list of the most influential people in the world, recognizing her role in shaping YouTube and online video.<ref name="time100" /> ''Forbes'' tracked her among the world's most notable business figures, estimating her net worth at $765 million in 2022.<ref name="forbes">{{cite web |title=Susan Wojcicki |url=https://www.forbes.com/profile/susan-wojcicki/ |publisher=Forbes |access-date=2026-02-24}}</ref>
Wojcicki received numerous forms of recognition during her career. In 2015, she was named to the ''[[Time 100]]'', ''[[Time (magazine)|Time]]'' magazine's annual list of the 100 most influential people in the world.<ref>{{cite news |last= |first= |date=2015-04 |title=Susan Wojcicki – 2015 TIME 100 |url=http://time.com/3822770/susan-wojcicki-2015-time-100/ |work=Time |access-date=2026-02-24}}</ref>


UCLA Anderson School of Management named her among its 100 Inspirational Alumni, citing her impact on technology and business.<ref name="ucla-100" /> In June 2025, nearly a year after her death, UCLA Anderson announced the establishment of a data science chair in Wojcicki's honor, recognizing her lasting contributions to the field of technology and her legacy as one of the school's most prominent graduates.<ref name="ucla" />
''[[Forbes]]'' consistently included Wojcicki in its rankings of influential business leaders, and her estimated net worth was reported at $765 million in 2022.<ref>{{cite web |title=Susan Wojcicki |url=https://www.forbes.com/profile/susan-wojcicki/ |publisher=Forbes |access-date=2026-02-24}}</ref>


Harvard University also acknowledged Wojcicki's legacy, highlighting her support of the university and her broader impact on the technology industry. Harvard described her as someone who created "an enduring legacy of impact" through both her professional accomplishments and her philanthropic activities.<ref name="harvard" />
UCLA Anderson School of Management recognized Wojcicki as one of its "100 Inspirational Alumni" during her lifetime.<ref>{{cite web |title=Susan Wojcicki – Inspirational 100 Alumna |url=http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/susan-wojcicki-inspirational-100-alumna |publisher=UCLA Anderson School of Management |access-date=2026-02-24}}</ref> Following her death, the school honored her legacy in June 2025 by establishing the Susan Wojcicki Data Science Chair, a named academic position recognizing her contributions to the technology industry and her status as one of the school's most notable graduates.<ref name="ucla-anderson" />


''Fast Company'' profiled Wojcicki at the time of her YouTube appointment, noting the breadth of her contributions to Google's business over more than fifteen years.<ref name="fastcompany" /> The ''San Jose Mercury News'' also profiled her career trajectory and her central role in the growth of both Google and YouTube.<ref name="mercury">{{cite news |title=Susan Wojcicki profile |url=http://www.mercurynews.com/ci_17286427 |work=San Jose Mercury News |access-date=2026-02-24}}</ref>
Harvard University also recognized Wojcicki's legacy. She had been a supporter of the university after graduating in 1990, and the Harvard Alumni organization highlighted her contributions both to technology and to the university community following her death.<ref name="harvard-alumni" />


== Legacy ==
== Legacy ==


Susan Wojcicki's career spanned the formative decades of the modern internet industry. Her involvement with Google from its earliest days — beginning with the rental of her garage and continuing through more than two decades of executive leadership — placed her at the center of several of the technology sector's most significant developments. As Google's first marketing manager, she helped build the advertising infrastructure that became the company's primary revenue engine.<ref name="cnn" /><ref name="fastcompany" />
Susan Wojcicki's career spanned the full arc of the modern internet era. From her role as one of Google's first employees to her nine years leading YouTube, she was present at and contributed to many of the defining developments in the technology industry from the late 1990s through the early 2020s. The garage she rented to Larry Page and Sergey Brin in 1998 became an origin story not only for Google but, symbolically, for the broader Silicon Valley startup culture.
 
Her recommendation that Google acquire YouTube in 2006 proved to be one of the most consequential corporate decisions in the technology sector. The $1.65 billion acquisition transformed YouTube from an independent startup into a central pillar of what became Alphabet Inc., and the platform grew under Wojcicki's later leadership as CEO into one of the most-visited websites in the world.


Her recommendation that Google acquire YouTube in 2006 proved to be one of the most consequential business decisions in the company's history. The platform grew from a startup purchased for $1.65 billion into one of the world's largest media properties, with billions of users worldwide.<ref name="cnn" /> As YouTube's CEO from 2014 to 2023, she oversaw the launch of multiple new products and services, including YouTube Kids, YouTube Gaming, YouTube Music, and YouTube Premium, expanding the platform's scope beyond user-generated content into gaming, music streaming, and subscription services.<ref name="ytkids" /><ref name="ytgaming" /><ref name="ytmusic" /><ref name="ytred" />
As CEO, Wojcicki navigated YouTube through a complex period that included the platform's expansion into subscription services, children's content, music streaming, and gaming, while simultaneously confronting the emerging challenges of content moderation, algorithmic recommendation, and brand safety that defined the broader social media landscape during this era.


Wojcicki also navigated YouTube through complex challenges related to content moderation, advertiser relations, and the responsibilities of operating one of the world's largest platforms for user-generated content.<ref name="wired-ads" /><ref name="guardian-ads" /> Her public advocacy on issues of gender equality in the technology industry contributed to broader conversations about representation and workplace culture in Silicon Valley.<ref name="vanityfair" />
Following her death in August 2024, tributes from across the technology industry and beyond acknowledged her role in shaping the digital media landscape. CNN described her as "a tech pioneer who was one of Google's earliest employees."<ref name="cnn-obit" /> Institutions including UCLA Anderson and Harvard University took steps to memorialize her contributions through academic programs and commemorations.<ref name="ucla-anderson" /><ref name="harvard-alumni" />


Following her death in 2024, institutions including UCLA Anderson and Harvard University moved to memorialize her contributions, establishing academic honors and reflecting on her impact on the technology industry and on higher education.<ref name="ucla" /><ref name="harvard" /> Her family's story — with her mother Esther Wojcicki's educational philosophy and her sisters' achievements in science and business — became part of a broader narrative about the environment and values that shaped one of Silicon Valley's most consequential executives.<ref name="bi-esther" /><ref name="fortune" />
Her advocacy for research into lung cancer in non-smokers, undertaken after her own diagnosis, added a dimension to her public legacy beyond the technology industry. ''Scientific American'' documented her efforts to understand the disease and contribute to awareness about lung cancer among individuals without traditional risk factors.<ref name="sciam" />


== References ==
== References ==
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[[Category:American women in business]]
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Latest revision as of 06:31, 24 February 2026

Susan Wojcicki
BornSusan Diane Wojcicki
5 7, 1968
BirthplaceSanta Clara, California, U.S.
DiedTemplate:Death date and age
Los Altos, California, U.S.
NationalityAmerican
OccupationBusiness executive
TitleCEO of YouTube (2014–2023)
Known forCEO of YouTube (2014–2023), early Google employee
EducationMBA, UCLA Anderson School of Management (1998)
Children5
AwardsTime 100 (2015)

Susan Diane Wojcicki (Template:IPAc-en; July 5, 1968 – August 9, 2024) was an American business executive who served as the chief executive officer of YouTube from 2014 to 2023. One of the earliest employees of Google, Wojcicki played a foundational role in the company's growth — from renting out her garage in Menlo Park, California, to the company's co-founders Larry Page and Sergey Brin in 1998, to leading its advertising and video businesses over a span of more than two decades. As Google's first marketing manager beginning in 1999, she oversaw the development of key revenue-generating products including Google AdSense and Google Video, and she was instrumental in recommending that Google acquire YouTube in 2006 for $1.65 billion.[1] Under her leadership as CEO, YouTube grew into one of the world's largest media platforms, launching products such as YouTube Kids, YouTube Music, YouTube Gaming, and YouTube Premium. Wojcicki stepped down as CEO in February 2023 and was succeeded by Neal Mohan.[2] She died on August 9, 2024, at the age of 56, after living with lung cancer for two years.[3]

Early Life

Susan Diane Wojcicki was born on July 5, 1968, in Santa Clara, California.[3] She grew up on the campus of Stanford University, where her father, Stanley Wojcicki, was a professor of physics.[4] Her mother, Esther Wojcicki, was an educator and journalist who became known for her work as a high school journalism teacher at Palo Alto High School.[4][5]

Wojcicki was raised alongside her two sisters in a household that placed significant emphasis on education. Her sister Janet Wojcicki became an anthropologist and epidemiologist, and her sister Anne Wojcicki co-founded the personal genomics company 23andMe and served as its CEO.[5] Esther Wojcicki later attributed her daughters' professional achievements in part to a parenting philosophy she described as the "TRICK" method — an acronym for trust, respect, independence, collaboration, and kindness — which emphasized allowing children to experience failure and learn from it.[5]

Stanley Wojcicki was of Polish descent, and Esther Wojcicki was of Russian Jewish heritage.[4] The family's academic environment at Stanford provided the children with exposure to intellectual inquiry from a young age. Susan Wojcicki grew up on the Stanford campus during a period of significant growth in Silicon Valley, an environment that would later shape her career trajectory in the technology industry.[4]

Education

Wojcicki attended Harvard University, where she earned a Bachelor of Arts degree in history and literature in 1990.[6] She subsequently pursued graduate studies, earning a Master of Science degree in economics from the University of California, Santa Cruz.[3]

Wojcicki later enrolled at the UCLA Anderson School of Management, where she completed her Master of Business Administration (MBA) in 1998.[7] UCLA Anderson later recognized Wojcicki as one of its "100 Inspirational Alumni."[8] In 2025, UCLA Anderson honored her legacy by establishing a data science chair in her name, recognizing her contributions to the technology industry and her status as one of the school's most prominent graduates.[7]

Career

Early career at Google

Wojcicki's connection to Google began before the company was formally incorporated. In 1998, while she was completing her MBA at UCLA Anderson, she and her husband purchased a house in Menlo Park, California. To help cover the mortgage, she rented out the garage to Larry Page and Sergey Brin, who were then Stanford graduate students developing the search engine that would become Google.[7][3] The garage at 232 Santa Margarita Avenue became the site where much of Google's early work was conducted, and it has since become a landmark in Silicon Valley history.

In 1999, Wojcicki joined Google as its first marketing manager, becoming one of the company's earliest employees.[3] In her resignation letter posted on the YouTube blog in February 2023, Wojcicki reflected on this decision, writing that "twenty-five years ago I made the decision to" join the company.[9]

At Google, Wojcicki took on increasing responsibility in the company's advertising business. She played a central role in the development of several of Google's most significant revenue-generating products, including Google AdSense, which allowed website publishers to serve targeted advertisements and share in the resulting revenue. She also oversaw the development of Google Video, the company's original online video platform, and Google Analytics, the web analytics service.[10][3]

YouTube acquisition

One of Wojcicki's most consequential decisions at Google was her advocacy for the acquisition of YouTube. After observing the rapid growth and popularity of the video-sharing platform, which had been founded in 2005, she recommended that Google purchase it. The acquisition was completed in October 2006 for $1.65 billion in stock, a price that was considered substantial at the time but which proved to be a pivotal investment for Google's parent company, Alphabet Inc.[3][11]

CEO of YouTube (2014–2023)

In February 2014, Wojcicki was appointed CEO of YouTube, succeeding Salar Kamangar.[12] The appointment marked a new chapter for the platform, as Wojcicki brought to the role her extensive experience in Google's advertising operations and her understanding of online video's commercial potential.

During her nine-year tenure as CEO, Wojcicki oversaw a period of significant expansion for YouTube, both in terms of its user base and its product offerings. Under her leadership, the platform launched several major new products and services:

YouTube Kids was launched in February 2015 as a standalone application designed to provide a safer viewing experience for children. The app offered content filtering and parental controls aimed at making the platform more accessible to younger audiences.[13]

YouTube Gaming was introduced in August 2015 as a dedicated platform for video game content, live streaming, and gaming-related communities, positioning YouTube to compete more directly with platforms such as Twitch.[14]

YouTube Music launched in November 2015 as a music-focused streaming application that offered background and offline playback capabilities, representing YouTube's effort to build a dedicated music streaming service.[15]

YouTube Red (later rebranded as YouTube Premium) was introduced in October 2015 as a paid subscription service priced at $9.99 per month, offering an ad-free viewing experience along with access to original content and offline video downloads.[16]

Content moderation and advertiser concerns

Wojcicki's tenure as CEO was also marked by significant challenges related to content moderation, brand safety, and the responsibilities of operating one of the world's largest platforms for user-generated content.

In early 2017, YouTube faced a major advertising crisis when investigations revealed that advertisements from major brands were appearing alongside extremist, hateful, and otherwise objectionable content on the platform. Multiple large advertisers, including government agencies and multinational corporations, pulled their advertising from YouTube in response.[17][18] The BBC reported on the issue, highlighting the extent of the brand safety concerns that had emerged on the platform.[19] YouTube responded by tightening its advertising policies and investing in technology and human review processes to better screen content.

In January 2018, Wojcicki faced further scrutiny following the controversy surrounding YouTuber Logan Paul, who had posted a video showing a dead body in Japan's Aokigahara forest. The incident raised questions about YouTube's content policies and the platform's relationship with its most prominent creators. Wojcicki addressed the situation publicly, acknowledging that YouTube's response had been too slow.[20]

These challenges reflected broader questions facing social media and content platforms during this period about balancing free expression, creator empowerment, advertiser interests, and public safety.

Advocacy for diversity and gender equity

During her time as CEO, Wojcicki spoke publicly about issues of gender diversity and equity in the technology industry. In a March 2017 essay published in Vanity Fair, she addressed the culture of Silicon Valley's technology sector and the challenges facing women in the industry.[21] As one of the most senior women in the technology industry, her public commentary on these topics drew attention to workplace culture issues within Silicon Valley.

Resignation

On February 16, 2023, Wojcicki announced her resignation as CEO of YouTube in a letter posted to the YouTube blog and sent to employees. In the letter, she stated that she was stepping down to "start a new chapter focused on my family, health, and personal projects I'm passionate about." She was succeeded by Neal Mohan, who had served as YouTube's chief product officer.[9] Wojcicki had served as CEO for approximately nine years, overseeing a period during which YouTube grew from a large video platform into a central component of Alphabet Inc.'s business operations and global media landscape.

Personal Life

Wojcicki married Dennis Troper in November 1998 at a ceremony in Palo Alto, California.[22] The couple had five children together.[3]

After stepping down from YouTube in February 2023, Wojcicki was diagnosed with non-small-cell lung cancer. Her diagnosis was described as unexpected, as she did not fit the typical profile associated with the disease.[23] Following her diagnosis, Wojcicki dedicated herself to researching the disease and seeking to understand its causes. According to Scientific American, she committed herself to fighting the cancer and advocating for greater understanding of lung cancer in non-smokers.[23]

Susan Wojcicki died on August 9, 2024, in Los Altos, California, at the age of 56, after living with lung cancer for approximately two years.[3] Her death was announced by Google CEO Sundar Pichai and other technology industry figures who paid tribute to her contributions.

Recognition

Wojcicki received numerous forms of recognition during her career. In 2015, she was named to the Time 100, Time magazine's annual list of the 100 most influential people in the world.[24]

Forbes consistently included Wojcicki in its rankings of influential business leaders, and her estimated net worth was reported at $765 million in 2022.[25]

UCLA Anderson School of Management recognized Wojcicki as one of its "100 Inspirational Alumni" during her lifetime.[26] Following her death, the school honored her legacy in June 2025 by establishing the Susan Wojcicki Data Science Chair, a named academic position recognizing her contributions to the technology industry and her status as one of the school's most notable graduates.[7]

Harvard University also recognized Wojcicki's legacy. She had been a supporter of the university after graduating in 1990, and the Harvard Alumni organization highlighted her contributions both to technology and to the university community following her death.[6]

Legacy

Susan Wojcicki's career spanned the full arc of the modern internet era. From her role as one of Google's first employees to her nine years leading YouTube, she was present at and contributed to many of the defining developments in the technology industry from the late 1990s through the early 2020s. The garage she rented to Larry Page and Sergey Brin in 1998 became an origin story not only for Google but, symbolically, for the broader Silicon Valley startup culture.

Her recommendation that Google acquire YouTube in 2006 proved to be one of the most consequential corporate decisions in the technology sector. The $1.65 billion acquisition transformed YouTube from an independent startup into a central pillar of what became Alphabet Inc., and the platform grew under Wojcicki's later leadership as CEO into one of the most-visited websites in the world.

As CEO, Wojcicki navigated YouTube through a complex period that included the platform's expansion into subscription services, children's content, music streaming, and gaming, while simultaneously confronting the emerging challenges of content moderation, algorithmic recommendation, and brand safety that defined the broader social media landscape during this era.

Following her death in August 2024, tributes from across the technology industry and beyond acknowledged her role in shaping the digital media landscape. CNN described her as "a tech pioneer who was one of Google's earliest employees."[3] Institutions including UCLA Anderson and Harvard University took steps to memorialize her contributions through academic programs and commemorations.[7][6]

Her advocacy for research into lung cancer in non-smokers, undertaken after her own diagnosis, added a dimension to her public legacy beyond the technology industry. Scientific American documented her efforts to understand the disease and contribute to awareness about lung cancer among individuals without traditional risk factors.[23]

References

  1. ↑ "Susan Wojcicki".TechCrunch.2014-02-05.https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/.Retrieved 2026-02-24.
  2. ↑ "A personal update from Susan".YouTube Official Blog.2023-02-16.https://blog.youtube/inside-youtube/a-personal-update-from-susan/.Retrieved 2026-02-24.
  3. ↑ 3.00 3.01 3.02 3.03 3.04 3.05 3.06 3.07 3.08 3.09 CNN Staff"Susan Wojcicki, former YouTube CEO, dies at 56".CNN.2024-08-10.https://www.cnn.com/2024/08/10/business/susan-wojcicki-obit.Retrieved 2026-02-24.
  4. ↑ 4.0 4.1 4.2 4.3 "Before Google, the Wojcicki girls learned from Mom".Fortune.2012-02-01.http://fortune.com/2012/02/01/before-google-the-wojcicki-girls-learned-from-mom/.Retrieved 2026-02-24.
  5. ↑ 5.0 5.1 5.2 "My daughters attended Harvard, Yale, and Stanford; they then became the CEOs of YouTube and 23andMe".Business Insider.2026-01.https://www.businessinsider.com/why-esther-wojcicki-says-fail-fast-and-revise-works-parenting-2026-1.Retrieved 2026-02-24.
  6. ↑ 6.0 6.1 6.2 "Unlocking the Doors of Opportunity".Harvard Alumni.2025-03-16.https://alumni.harvard.edu/donors/stories/susan-wojcicki.Retrieved 2026-02-24.
  7. ↑ 7.0 7.1 7.2 7.3 7.4 "UCLA Anderson Honors Susan Wojcicki's ('98) Legacy with Data Science Chair".UCLA Anderson School of Management.2025-06-16.https://www.anderson.ucla.edu/news-and-events/ucla-anderson-honors-susan-wojcickis-98-legacy-data-science-chair.Retrieved 2026-02-24.
  8. ↑ "Susan Wojcicki – Inspirational 100 Alumna".UCLA Anderson School of Management.http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/susan-wojcicki-inspirational-100-alumna.Retrieved 2026-02-24.
  9. ↑ 9.0 9.1 "A personal update from Susan".YouTube Official Blog.2023-02-16.https://blog.youtube/inside-youtube/a-personal-update-from-susan/.Retrieved 2026-02-24.
  10. ↑ "The Woman Behind The Superlatives: Three Things You Need To Know About Susan Wojcicki".Fast Company.2014.http://www.fastcompany.com/3033957/the-woman-behind-the-superlatives-three-things-you-need-to-know-about-susan-wojcicki.Retrieved 2026-02-24.
  11. ↑ "Susan Wojcicki".TechCrunch.2014-02-05.https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/.Retrieved 2026-02-24.
  12. ↑ "Susan Wojcicki named YouTube CEO".TechCrunch.2014-02-05.https://techcrunch.com/2014/02/05/susan-wojcicki-youtube/.Retrieved 2026-02-24.
  13. ↑ "Hands on with YouTube Kids, Google's newly launched child-friendly YouTube app".TechCrunch.2015-02-23.https://techcrunch.com/2015/02/23/hands-on-with-youtube-kids-googles-newly-launched-child-friendly-youtube-app/.Retrieved 2026-02-24.
  14. ↑ "YouTube Gaming live website and apps".The Guardian.2015-08-26.https://www.theguardian.com/technology/2015/aug/26/youtube-gaming-live-website-apps.Retrieved 2026-02-24.
  15. ↑ "YouTube Music app".The Verge.2015-11-12.https://www.theverge.com/2015/11/12/9723496/youtube-music-app-offline-background.Retrieved 2026-02-24.
  16. ↑ "Google wants you to pay $9.99 per month for ad-free YouTube".VentureBeat.2015-10-21.https://venturebeat.com/2015/10/21/google-wants-you-to-pay-9-99-per-month-for-ad-free-youtube/.Retrieved 2026-02-24.
  17. ↑ "YouTube advertisers and censorship".The Guardian.2017-03-21.https://www.theguardian.com/technology/2017/mar/21/youtube-advertisers-censorship.Retrieved 2026-02-24.
  18. ↑ "YouTube's ad problems finally blow up in Google's face".Wired.2017-03.https://www.wired.com/2017/03/youtubes-ad-problems-finally-blow-googles-face.Retrieved 2026-02-24.
  19. ↑ "YouTube advertising controversy".BBC News.2017-03.https://www.bbc.com/news/technology-39124092.Retrieved 2026-02-24.
  20. ↑ "YouTube CEO Logan Paul Susan Wojcicki".The Verge.2018-02-12.https://www.theverge.com/2018/2/12/17006074/youtube-ceo-logan-paul-susan-wojcicki.Retrieved 2026-02-24.
  21. ↑ "How to Break Up the Silicon Valley Boys' Club".Vanity Fair.2017-03.https://www.vanityfair.com/news/2017/03/how-to-break-up-the-silicon-valley-boys-club-susan-wojcicki.Retrieved 2026-02-24.
  22. ↑ "Wedding announcement".Palo Alto Online.1998-11-11.https://www.paloaltoonline.com/weekly/morgue/community_pulse/1998_Nov_11.WEDDI111.html.Retrieved 2026-02-24.
  23. ↑ 23.0 23.1 23.2 "When Susan Wojcicki Discovered She Had Lung Cancer, She Decided to Find Out Why".Scientific American.2025-11-20.https://www.scientificamerican.com/article/when-susan-wojcicki-discovered-she-had-lung-cancer-she-decided-to-find-out/.Retrieved 2026-02-24.
  24. ↑ "Susan Wojcicki – 2015 TIME 100".Time.2015-04.http://time.com/3822770/susan-wojcicki-2015-time-100/.Retrieved 2026-02-24.
  25. ↑ "Susan Wojcicki".Forbes.https://www.forbes.com/profile/susan-wojcicki/.Retrieved 2026-02-24.
  26. ↑ "Susan Wojcicki – Inspirational 100 Alumna".UCLA Anderson School of Management.http://www.anderson.ucla.edu/alumni/100-inspirational-alumni/susan-wojcicki-inspirational-100-alumna.Retrieved 2026-02-24.

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